Inbound Marketing VS Outbound Marketing
There was a time when you could maintain your sales with the help of outbound marketing on TV channels. Radio and billboards. However, the time has changed, now people prefer using the internet more than watching TV. Therefore the process of outbound marketing became less effective. Today, if you are looking for ways to increase your sales, then you should surely approach inbound marketing. There are three primary inbound marketing techniques which can be used; content marketing, social media marketing, and search engine optimization.
Which One is better?
Are you still wondering why people would read a 500-1000 words article rather than watch a three-minute video before purchasing a product? It's all because of the rising competition. I do not deny the fact that TV ads generate sales, but not as much as they used to. On the other hand, content marketing is more effective because the consumer can learn much more about the product and differentiate it with competing products.
The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community
Inbound marketing is being in the right place at the right time. E.g. Facebook has 1.13 billion daily active users (Statista, 2016), this means if you start running ads on Facebook you can expect to have many visitors to your site depending on your budget. The same case is with other social networks like Instagram, Twitter, and Pinterest. You can promote your B2B marketplace on these social networks sitting at home without hiring a marketing team. It’s that simple!
81%+ of marketers found that increased traffic occurred with as little as 6 hours per week invested in social media marketing. - Social Media Examiner
If you want people to know about your B2B marketplace, then being listed with a good ranking in Google is necessary. Google accounts for over 76% of all global desktop search traffic, followed by Bing at 8%, Baidu at 7.5% and Yahoo at 7% (NetMarketShare, 2016). The process of improving your ranking is called search engine optimization (SEO). It’s all a game of keywords which are most commonly searched. With the help of a keyword, you can generate organic traffic and gain visitors which will eventually turn in to customers. Once again, all you need is a laptop and an internet connection for this technique.
Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise, and 42% of this group stating effectiveness is increasing significantly- MarketDive, 2016
A significant business objective is to lower its expenses and earn more profit. If organizations continue outbound marketing then eventually the expenses will not come down. On the other hand, inbound marketing has proven to generate sales at a much lower cost per sale. Not only that, even sales have shown an increase. It’s ultimately your choice which marketing strategy you prefer, but as time is passing by and technology is taking over everything, there will undoubtedly be a day when inbound marketing completely overlaps outbound marketing in every industry around the world.
Everything takes time! You can’t expect to boost your sales within days. Therefore, we suggest that you stick to making good long-term goals. These goals can be used as a roadmap on which you need to walk on. Instead of closing deals, focus on increasing your company’s credibility and developing trust from your potential audience.
In order to become successful in modern sales strategies, you need to put time and focus on changing your approach. Lead generation isn’t a simple cold call anymore. It involves getting to know both your customers and competitors better. Follow our useful tips to enjoy your new sales journey and get your name listed as the salesperson of the year.