The PPAI (Promotional Products Association International) Expo 2018 is an expo organized yearly, which emphasizes and fashionably shows the promotional products. In 2018, the exhibition was held in Las Vegas with nearly 1300 exhibitors participating and covering up approximately 3000 boots for promoting their products and services in large numbers.
In the entire event, there were nearly 4,500 organizations which registered before the commencement of the event and showed deep interest in promoting their products and services to the reasonably large audience. Apart from that, the expo also provided with educational sessions for people belonging to all walks of life. However, in this post, I will be looking at some of the trends and promotional products which I saw were the best from the Expo.
1) Clothing & Comfort Go Hand in Hand:
Probably the most significant category for the promotional products, however, changes in the fabrics have built up the idea of comfort to the most extent. If you want your customer to purchase your clothing, make it comfortable and easy to wear following with the latest trends.
Making the clothes comfortable is a great process to make strong relationships with the customers. For many organizations, aprons, uniforms, hats or shirts are part of clothing which employees are supposed to wear. Shoes of top quality matching the style and comfort are also the trend this year.
Making comfortable products be it clothes or shoes or any other item is the trend for 2018, and many manufacturers and producers are embracing it religiously. This will enhance the satisfaction and improve your brand on a global level.
2) Product Safety:
There has been a lot of talk about safety products not just with giant enterprises but with every organization planning to place their name on a product for promotion. The essential thing to remember with promotional products is that these products define your organization and if anything goes wrong with it; your company reputation is on the line with it.
Quality control is making a name for itself in the clothing and product safety as well as in the products for promotional activities along with the industries which are producing and manufacturing it.
Majority of the products in latest fashion for electronics most of the times have correlatives in the world full of promotional products. The fashion for 2018 in the electronics at the Expo was no exception than the rest. The best and the most famous promotional products which I got to see were the different kinds of LED lights promoted by different companies for various reasons.
LED lights are going to be the future.
4) Wearable Products:
Wearable products are gaining massive popularity in the expo. The promotional wearables were a significant hit. Some of the wearables like LED event badges and bands, earbuds and fitness inspired bands are an excellent source for brands to promote their products efficiently to the audience.
With technology improving significantly, these products are quite popular among the millennials and teens in particular, and brands can earn a large chunk of profit through them. Apart from these products, there are a lot of unique wearable products which will get attention among the audience.
5) Products Targeting the Millennials:
There are a lot of products and brands which target the millennials in particular. Therefore, having a massive amount of products available for millennials is an excellent source of earning profits, and many companies should target this specific market.
It has been timely estimated that millennials if are attracted towards any brand or its product, they will spend cash to get it.
6) Wireless Gadgets and Products:
When we talk about electronics, wireless gadgets are always the talk of the town. There are many companies and start-ups today making different kinds of gadgets. From Polaroid cameras to USBs and from different kinds of technologically enhanced apparel and footwear, these products always get the desired attention.
Wireless speakers made by different brands are the most famous among all.
A segment which is ignored by many but has been expanding to a large extent in recent times; there are different kinds of games that can be branded. Some of the few examples are of monopoly and Jenga. Customized dartboards and promotional ping pong boards for schools and other institutions are quite in vernacular.…
Have you ever wondered why your sales and marketing teams battle each other? It’s almost the same as two siblings fighting over a piece of chocolate. The blame comes from both sides, and none of them are willing to accept their mistakes.
When things go wrong – the leads go immobile, the revenue is decreased, and the sales and marketing teams blame each other for all of this. The marketing teams blame the sales pointing out that they aren’t shutting down the higher-quality of leads which are passing rapidly, while the sales team say that the marketing teams aren’t sending enough or high-quality of leads.
However, the harsh reality is that both of these teams need to shut their grudges off and work together as a team, communicate efficiently and combine their goals for the sake of generating revenues.
One method through which this is possible is through sales and integrated marketing technology.
In a digitalized world, a lead may come from anywhere to the organization via an unlimited or limited number of Touchpoints like an email, an event, website, a whitepaper, a banner or a cold call and later onwards proceed through similar Touchpoints before settling down to not convert or convert.
In most of the organizations where data’s are stored in silos, these touchpoints are extremely difficult to track or aligned. The message which is shared regarding your product on social media platforms is dissimilar to the messages sales teams are pitching at an event or conference, which is still different from the message displayed on your product homepage.
Sales and integrated marketing have the authority to make this possible and synchronize all of these touchpoints so that the messages which are sent to the people are conveyed effectively and fit like a puzzle.
Clear Goals = Clear Data:
In most of the companies, sales and marketing teams attain their data individually, therefore if a lead is crossed through different kinds of the marketing campaign before having a word with the sales department, the leads inaction or action is not allocated to the efforts of marketing.
This process makes it extremely difficult to understand which efforts in marketing are efficiently working and which are not, and there’s a possibility that the marketing team might be investing in incorrect places.
Some of the organizations who are boosting their revenues through sales and integrated marketing are:
• Rockwell Automation
Public speaking at trade shows or events is an excellent source of opportunity for many organizations. It assists in constructing a well-planned leadership opportunity for the speaker, as well as the organization they are connected with. It also enhances the profile of the organization in the minds of the audience they are planning to target and aids the organization to gather trustworthiness, competence, and credibility.
The fondness of transmitting the insights and knowledge to the audience willing to learn is also considered as powerful feeling. It differentiates the speakers from different kinds of service providers or vendors trying to get the attention.
There are many factors to consider when speaking at the next event or tradeshow and entice your audience with shattering insights and amazing graphics. But the question which occurs the most is how organizations measure the returns incurred from the events based on the opportunities to speak to a relatively large audience.
Exhibitions and trade shows are considered as the most expensive forms of marketing. Due to the costs being spent, a lot of businesses are discouraged from investigating the arising opportunities. This might be a mistake because, with the correct strategy, exhibitions and trade shows may become the future of generating leads through effective policies.
For B2B marketers, they may talk about a lot of things at the events and trade show. Some of the things they can talk about are as follows:
1) Growing Industry:
For those who don’t know, speaking about the industry is the most fundamental rule at any trade show or event. However, most of the speakers are skipping this rule. Talking to the audience regarding how the industry is developing and expanding with new trends and pointing out how the products react to the change may seem okay. But persistently talking about the features and benefits of the product might turn-off the audience and may result as a loss of credibility for the speaker addressing the audience as well as the organization he/she is associated with.
2) Follow-up Quickly:
Once you’re done gathering all the leads, the most significant thing to do is the follow-up on the leads as quickly as possible, so they remember the talk you gave them at an event or tradeshow. Theoretically, the more you wait, the longer are the chances for you to engage and finish the deal with the customers. This process ends the process of the sales cycle and generates a healthy pipeline of sales.
To get the most out of the events that organizations and other businesses plan to address, they go through every possible funnel for making revenue, and speaking at engagements or tradeshows are becoming one channel rapidly for the customers in B2B marketing.…
Clearly and simply, the intention of all B2B companies as they display their presence on social media; is to attract viable new business prospects and influencers. Little do they know that by doing this, they are not gaining what they really should through the robust platform of social media - If social media is done rightly by companies it highly benefits them in many ways, not just in generating leads or maximizing revenues.
The focus of our article is to show you a direction for success, beyond just brand maintenance; disguised as a social media strategy and in fact, there are significant opportunities.
Why Using Brand Maintenance is risky to Generate Leads?
There's a faulty assumption associated with the planning and implementation of programs. For instance, if a company has a website and there are social media icons there; visitors can just click on them and start following the activity of the business they are interested in on the most popular of networks. There might also be information about other social events, press releases and more, but – the reality check is – will your business prospects and investors/purchasers be able to locate you among the dense clutter of social media wave your business is in?
Well, if you want to connect with qualified potential customers or clients, strategic partners, industry influencers, or the media and generate offline conversations for your business development or sales team, you're going to have to work a little harder.
What's The Structure Of A Feasible LinkedIn Program?
Most B2B LinkedIn programs face problems in generating leads because they lack vital components that lead to real results. Here's a list of few important ones:
A productive strategy which includes measurable, sales-supporting goals with an understanding of the target audience, positioning, messaging and a method of evaluating the program performance.
Do not wait that from among a vast entourage of 450million members they will reach you. Locate your target audience and reach out often, with connection invitations, one-on-one messages, and group communication.
The ultimate goal of LinkedIn is to make relationships on this network practical and implement them into your marketing funnel.
We are not saying that brand maintenance programs don't have value. Yes, some prospects will come looking for you so always have well-maintained, professional-looking pages, be very active and participative to give a good impression to them – enough to make them contact you.…
The telecommunication equipment and parts market incorporate the establishments required in the production and manufacture of the hardware consumed by providers from the telecom industries for delivering their products and services to the loyal customers. These establishments produce and manufacture hardware products like transmission equipment, signalling equipment, switching equipment, bridges gateways, and many others.
The United States is considered as the most significant region for the infrastructure of telecom equipment in 2017, resulting 45 percent of the market share globally. This result is mainly comprised of high expendable income and excessive usage of internet in a majority of the areas in the country leading to a significant demand for routers, cell phones, and other communication devices.
According to a report, Asia was the second largest region resulting in a total of 33 percent of the market share followed by Europe which is the third largest region accumulating 13 percent of the market share all over the world.
Majority of the telecommunication companies were asked to rate the expected and existent competition levels, with one being the lowest and ten being the highest. According to the survey, the majority of the respondents insisted that the market competition at present is in its high-mid levels, and sixty percent of the respondents believe that the competition is going to grow by the range of 8 and ten by the end of 2018.
Investments for enhancing the customer service and experience fall into three different categories. They are as follows:
• Customer Services: Customers are dealt with solutions precisely and efficiently.
• Marketing: Most of the services and products are targeted, supplying a high level of effectiveness and accuracy, and ensuring that the customers get the desired relevant offers and information.
• Networking: Most of the existing networks are being administered and monitored at regular intervals.…
CES is the hub for technology and innovations, best known for its big product launches - in today's rapidly growing digital breakthrough. It is the gathering place for all those thriving businesses of consumer technologies and is owned and produced by the Consumer Technology Association (CTA), attracting the world's business leaders and pioneering thinkers. CES 2018, which took place in January 2018, was no exception; where tons of accessory manufacturers showed off their newest products. Below is a list of four best mobile phone accessories of 2018 that will never fail you:
1. Neutrogena Skin 360
With tech-specialized beauty as a trend, Neutrogena Skin360 is the most exciting beauty accessory in 2018. It is attached to your phone to analyze your skin, and you can easily track how small changes, such as drinking more water, affect your skin.
It is a phone case that includes a detachable autonomous camera drone, so you can easily carry the camera drone around all the time and pop it out whenever you want to grab a selfie. So, If you're looking to up your selfie game this year, if selfies are the life of every occasion - there is no better accessory than this.
3. Catalyst Case for Apple AirPods
Taking your tech- experience to another level - The Catalyst Case for Apple AirPods is the perfect example for both, eye-catching and useful accessories. The Catalyst Case is a drop-proof and waterproof case for your AirPods, made out of high-grade silicone and features a removable carabiner so you can easily attach it to your backpack.
iMate is our favorite mobile phone accessories due to of its versatility. It's a charger, battery backup, and portable docking system is beyond amazing since the iMate uses Type-C power delivery, it can quickly charge your phone, iPad, or MacBook. Its price will be disclosed in future.…
SEO (Search Engine Optimization) is regarded as an essential tool for marketers all across the world. When you plan to revamp your web pages - including the blogs, you are making your content more noticeable to the people who are searching up with relevant keywords related to your particular product, brand or service through search engines like Google, Yahoo or Bing, etc.
Even though no other search engines stand near Google regarding traffic and content, the process could be frustrating at times and precarious to master with Google’s profuse updates on the algorithm.
I guess everyone in the marketing terms has understood that content is king, and evidently the most critical factor of any blog. Without interactive content, your blog has no literal value; however, with so much content updated on the web every day, a little effort is required to get your post noticed by the audience.
This is the point where technical aspects play an integral part in assisting your blog even though SEO in technical might be a little disconcerting, but it can be quickly assessed and viewed each time you plan on creating content for the mass audience.
The real question which is ignored a lot is how well you are aware of what matters and what don’t? It is essential to keep yourself updated with the latest content on the internet. What are the best SEO practices on the internet, how are B2B marketing shaping up and what new trends are being followed? You must know everything about the new and old trends both.
It is quite understandable that inbound marketers are facing a lot of confusion and I am willing to assist them in the best possible manner. In this post, I will be discussing the best methods to amend your blog posts for the keywords according to your requirements along with few other changes which will help you create the best possible blog.
Best Practices for Technical SEO Blog
Focus on Long Tail Keywords
Ameliorating your posts on blogs for keywords is not just about mixing up different keywords in the posts for traffic. As a result, your SEO will get poorly injured because search engines will think that you are stuffing up keywords to get traffic which is bad, very bad.
However, it’s not appropriate for the search engines, nor they make an experience worth remembering. Alternatively, you should always use keywords in a manner which gives you maximum traffic for your content and doesn’t make you feel edgy or uneasy.
Based on my experiences, the best strategy for SEO is to concentrate on one or two keywords per blog post enabling to keep you hooked and focused on your objective for the blog post. However, in my opinion, you can use more than one keyword in a single post but keep the attention of the post restricted enough to give you a maximum amount of time in revamping for one or two keywords.
Many people believe that short keywords generate more traffic than long term keywords. This is where they are so wrong. Using up keywords which are long prove to be more efficient because most of the searchers visiting search engines use long-tailed words are supposed to be more authorized. To sum it up, by using long keywords, you will be able to bring the right traffic for your content with visitors searching through long-tail keywords.
Including appropriate links on your blog which direct you to the other pages from your website can assist you better for your blog’s content overall, improve the website’s traffic through search engines and help the visitors to investigate your website thoroughly. Few things are to be remembered when posting other links on your blog:
- Make sure the text of your anchor is appropriate and according to the link you’re posting.
- Ignore using individual words which fail to explain where the user is clicking.
- Avoid other spam based texts like “Click here” and other words related to it.
And the most crucial aspect of blogging which bloggers tend to forget at times, don’t include more links than your content.
Include 1-2 Keywords in Different Parts of the Post
Finally, you have gotten your one or two significant keywords, now is the correct time to integrate them into your blog post. What are the best positions for your posts? The question is for you to answer so that your posts get high results through the placement.
There are four most important places where putting your keywords would generate high traffic on your posts. They are Headers, body, URL, headline and meta description.
Blog Titles and Tags
It is vital to plan about the title name and context for your post. The question which you should be asking is if it’s matching the content or not and will the users be benefitting from your posts or not.
In certain situations, the blog post or the article itself becomes the title by default. Therefore, it is essential to target your title within sixty characters so that it is available quickly in search engines, even though you have the leverage of writing the title tags all by yourself.
Writing the titles manually may be a quicker way but clumsy for people who publish and write blog posts regularly and it is quite essential to get in the rhythm of this practice which is considered as an effective and suitable practice for title heads.
Headers and Body
It is essential to reveal your keyword at a minimal rhythm throughout the entire content and as well in the headers. This means, you are required to add keywords to your content but in a more composed and an organized way. Make sure you don’t overdo it and get chastised for stuffing more keywords.
Before you plan out in writing new content for the blog, you will remember the method of integrating the appropriate keywords in your content. It is considered as an intelligent idea, but this shouldn’t be your primary objective or even an objective at all.
Archives are considered as a decent option for showcasing your website’s jurisdiction through longevity. There are long-term values in archiving all the articles throughout the year or by month, and the possibility of reviewing them in sequential order. In this respect, visitors can also look into the old articles and topics on your blog posts which might be interesting for them, or at least slide through the posts while searching for content on your website.
From a technical perspective, archives are considered as an additional method for bots to search and crawlers to look into your website thoroughly. It is advised to provide with additional avenues that can help in indexing.
Make Sure your Blog is Mobile Friendly
It’s been a while since Google disclosed that majority of the people on search engine use their cell phones to search for something rather than exploring it on pc. And for all the queries which were searched by the users using mobile phones, Google answers back with pages which are mobile friendly. This is considered as another massive example of Google favoring the usage of cell-phones and asking more websites to become mobile friendly. The website’s algorithm in this regard was previously updated in 2015 to support the websites to become mobile friendly.
While intriguing design and friendly mobile websites have played an essential part in enhancing the user experience, they are gaining wide popularity in SEO as well. Therefore, it is necessary for you to target and upgrade your experience in mobile. It is critical for you to remember this because this will only help you and your content in the possible future through search rankings.
Every blog which is adequately organized has a wide variety of categories to categorize all sorts of content. What is observed the most from the perspective of the user is that one of the best methods to initiate these categories is to define them correctly up front.
You are well aware of your business, and you understand the general idea, and they type of content you can write to enhance the traffic at your content. With a little bit of strategy and planning, you can prepare end categories at the outset and then spend ample amount of time writing decent content that would be appropriate in these categories.
Time flies in a blink, we have moved into the new business year of 2018. As 2017 began to wind down, my eyeballs started searching for e-commerce events in the next year. In this regard, I have found out some key events in 2018, favorable for those who belong to B2B ecommerce platforms. But, before revealing it, I want to share a couple of reasons why it’s essential to attend business events and conferences.
Reasons to Attend Business Events Every Year
- To stay competitive and increase your learning, you need to gain knowledge of new strategies from industry gurus and experts. These events are a best place to find them under one roof.
- Physical interaction is always viable in capitalizing the networking opportunity. Such trade fairs and conferences provide plenty of opportunities to build strong peer to peer relationship with industry fellows. Exchanging ideas and information with your fellows, industry experts, and analysts regarding marketing issues will expand your horizons of thinking, making you able to address the problem more effectively.
- You have a chance to listen to speeches from top-notch industry leaders belonging to renowned brands and big corporations to improve your leadership skills.
- Apart from networking and knowledge, you can also test new software and tools in such sessions. Trade fairs and events are the great platforms to seek out effective marketing technology vendors.
- Some people also attend these mind-blowing sessions to find out the answers of key problems they are facing in their organizations and sometimes they also gather at such platforms to seek and hire a talented resource for their company.
- Join these sessions as they can also help you to find out relevant organization and entities to which you can think about developing strategic alliance and joint ventures for mutual gains.
To help you sort out business events of 2018, I have compiled a list of B2B and B2C e-commerce exhibitions, seminars, sessions and conferences to address diverse issues of digital commerce.
1. NRF Retail’s Big Show 2018
When: January 14 -16, 2018
Where: New York, USA
Why: To kick off the season of 2018, let’s begin with one of the most prominent conferences of a retail segment - National Retail Federation’s Big Show. The event is expected to draw the crowd of 35000 retail professionals under one roof. It is a three-day event that will bring together the global retail community to exchange industry experiences, business ideas, retail trends shaping the space and latest technologies. Don’t miss the opportunity to learn tricks and tips of retail transformation from industry experts.
For more information about registration and any further inquiries, please click
When: March 18 -21, 2018
Where: Las Vegas, Nevada, USA
Industry: E-Commerce and Retail
Why: Shoptalk is merging their EU and US events to make the industry’s first global community and dialogue. In this way, you will have a short trip to some of the brightest and best minds of E-commerce and retail industry. Expanding on four days packed with B2B and B2C professionals, the event will shed light on burning issues of industry, changing patterns of consumer buying behavior and customer preferences.
Shoptalk is selling networking opportunity and has also invited some killer speakers; one of them is Daniel Alegre, President, Retail and shopping of Google.
For details and further information about booking your seat, please check
3. B2B Online 2018
When: March 7 -9, 2018
Where: Chicago, Illinois
Industry: B2B E-Commerce
If you are a B2B marketer, you can’t take the chance to miss this event. B2B online is one of the most significant premier events for worldwide distributors and manufacturers of the E-Commerce industry. If you value to stay ahead of the curve of B2B innovations, technology, and digital marketing, then it’s time to review your priorities and think about attending the session.
If the opportunity for knowledge is not something you buy, then think about the most prominent networking opportunity to mingle with global B2B manufacturers and distributors.
Check out booking and registration options.
4. IRCE 2018
When: June 5 -8, 2018
Where: Chicago, Illinois
IRCE (Internet Retailer Conference & Exhibition) happens to be the largest event of the e-commerce industry. The event calls for strategic sessions to address everyday challenges that e-tailer encounters in their regular operations.
It has also arranged technical solution providers to assist e-commerce retailers in understanding and resolving technical issues and problems of online retail.
Proven tactics of curated programs will be shared to foster the business growth of online retailers. All the components of the conference will arm e-tailers with excellent strategies for 2018 and beyond.
For booking your seat in a conference is available upon request.
5. Akeneo PIM Summit 2018
When: January 17 -18, 2018
Where: Paris, France
Why: Akeneo PIM Summit attracts a robust e-commerce community ranging from analysts to executives across the globe. The focal point of the conference will be sophisticated technologies and hottest trends of the E-commerce industry. The keynote speakers will also talk about core differences between B2C and B2B commerce. Digital marketers can find a lot of creative stuff for improving their marketing strategies and action plans. Therefore, this summit is a must-to-attend session for any organization who is selling online.
Here, you go for registration.
6. Webwinkel Vakdagen (Webstore Business Days)
When: January 24 -25, 2018
Where: Utrecht, Netherlands
Industry: B2B E-Commerce
Why: If you are seeking valuable business advice and in-depth knowledge of e-commerce industry from top-notch B2B leaders and experienced digital marketers then this two-day event is all about you. The conference aims to bring 11000 retail and marketing minds together at Utrecht to share their experience with each other. The session unveils valuable insights on the topics of e-mail marketing, online payments & delivery, digitization, customer experience, personalization, and customization
Sign up to get the free ticket by email.
7. E-commerce Berlin Expo
When: February 15, 2018
Where: Berlin, Germany
Why: By joining this event, you are going to see the pool of intellectuals getting together in the technical hub of Germany. There will be 40 speakers, 100 exhibitions, and 4000 attendants. This dynamic conference will talk about how to empower the whole e-commerce ecosystem from e-tailers to payment solution providers including logistics and hosting. It is highly significant for online retailers to attend the session. When you leave the event, you will have valuable contacts in your bucket along efficient solutions of e-commerce.
No fees, no charges, you can register online to join this event.
8. Internet World Expo 2018
When: March 6-7, 2018
Where: Munich, Germany
Industry: E-commerce Software & Technology
Why: IWE (Internet World Expo) is the leading trade fair of Europe for technology providers and software experts of the e-commerce industry. Around 400 high-tech companies, sponsors and exhibitors will present their services, solutions, and products. Whatever you need for e-commerce like e-payments, logistics, and online marketing will be there.
For free passes to conference for registered visitors.
9. E-Tail Germany
When: March 13-14, 2018
Where: Berlin, Germany
Industry: Omni-channel and E-commerce
Why: Two days full of great insights along with top-notch retail professionals sharing best practices of retail solutions. E-tail Germany is conducted by online retailers to gather multi-channel market players and e-commerce retailers in one place. The purpose is to connect retail community with multi-channel players and explore business strategies on a win-win situation. The hottest topics will be design, usability, search, analytics, customer retentions, new acquisitions, digital engagement, etc.
For visitors, entry and registration fee check out the options.
10. E-commerce One to One
When: March 20-22, 2018
Where: Monaco, France
Why: If you are looking for a platform where you can find the leadership of E-commerce ranging from executives to managers and senior management. Then Ecommerce One to One is the right choice to go ahead. This conference is mainly designed for European e-commerce leadership community. Where you can find renowned brands, workshops, distributors and themed conferences and gain a great wealth of intellectual stuff. Don’t miss out the success stories and latest trends of e-commerce by e-commerce leadership.
Seats are limited to 1800 visitors. For registration, the last date to apply is 16 February 2018.
11. InternetRetailing Expo
When: March 21-22, 2018
Where: Birmingham, England
InternetRetailing Expo is one of the largest events of UK multi-channel retailers. This conference highlights sophisticated technologies that retailers can adopt to improve their business processes. The keynote speakers will address the topics of operational excellence, innovation, B2B e-commerce and much more.
For pre-registration and details, click here.…
B2B marketers usually find it challenging to discover simple and smart solutions for running successful B2B online marketing campaigns.
The article covers a sequence of steps that will reveal how to ensure B2B marketing success in digital economy.
As you may know, marketers are rapidly moving towards the digital marketing channels for the following reasons.
- Online media has rich data of customers as compare to offline media.
- Online marketing is usually cheaper than offline marketing.
- People tend to spend more time on digital mediums rather than offline mediums.
These three elements not only give rise to the digital entrepreneurship but also influence the corporate world to utilize the opportunity to avail digital marketing tools for sales, marketing and branding. Now, the question hammers upon digital marketers and novice B2B entrepreneurs that from where they need to start.
Do Marketing Research
Most B2B companies believe that they do not need any proper research and development. Their decisions are solely based on hunches, experiences, observations and assumptions. We are living in the age where digital trends and consumer needs are changing and shaping rapidly. To cope with the raging digital marketing pace you must be aware of:
- What are current and future digital trends and technologies pertaining to your product, industry and consumer preferences?
- Which trends and technologies can give a breakthrough and which ones are required to be deployed?
- What are the real needs of your clients? What solutions can successfully exceed their expectations?
- What regions, demographics and psychographics belong to your target audience?
- What are the online platforms where you can find masses of your target audience cost efficiently?
- Which digital marketing online paid and organic tools are most effective for your marketing campaign in terms of sales and branding?
- What timing will be more suitable for your marketing campaign?
- How will you test, measure and monitor your marketing campaign in terms of sales and brand?
These questions will not only organize your efforts but you will also feel a sense of uniformity during your journey towards the execution of digital marketing strategies. When you design your plans and strategies according to the data that you get with empirical support and research evidences your chances of success are brighter than those who make decisions based on hunches and assumptions.
In your research you can take the help of online research agencies, experts and your clients. You can further perform SWOT analysis then design your marketing objectives, plans and strategies.
Design a Value Proposition
In the light of above research questions, B2B marketer needs to design a value proposition of their products or services. Value Proposition is a set of benefits that you will promise to deliver to the client in the form of product or service offering. The value proposition consists of performance, problem solving ability, economical status or other remarkable elements in your product offering. Here you also need to decide the kind of positioning (an image of your company or product) that you want your consumers to hold about your brand. Certain B2B products are cheap in price and quality and some boast best quality. You can choose the positioning area by determining your resources, capabilities and studying the sentiments of your consumers (what appeal them the most).
Shaping Product or Service Process
In order to be successful in value proposition you need to dissect every benefit in your product or service offering. Moreover, in order to be successful in value proposition you need to dissect every benefit and cost in your product or service offering Benefits are solution of problem, customer support (quick and reliable) and image (social recognition).
Cost is value paid by the customer in return for good or service acquired. Let’s breakdown the cost of the product or service:
Money: It is monetary cost of a client. The customer pays to get the product or service.
Time cost: This is the quantity of time customer has to wait for product or service delivery.
Psychological cost: It is the duration of an effort and mental energy that customer bears to get your product or service.
When you are planning to establish the USP (Unique selling proposition), competitive advantage and positioning of your product or service. You have to work out how you can raise the number of benefits and reduce the quantity of costs to increase the perceived value (benefit) i.e. attractiveness towards your product offering in the mind of the customer.
Establish Particular Market Segmentation
Once you are done with product or service offering and value proposition, you need to identify the different group of customers in the light of demographics and firmographics.
Highlight the sets of your prospects that are easily accessible, responsive, profitable in terms of purchasing power and willing to buy your product or service.
Generally B2B segmentation is applied on the clients who are price conscious, quality conscious, time conscious, negotiators and range prospects. Here, B2B marketers need to establish separate profiles for customer and markets in relationship with the products or services offered and purchased.
Establish a Strong Website
Once you have designed your product offering, USP, positioning and competitive advantage you can head towards establishing a strong, responsive, eye catchy website for your clients. Make sure that your website features a user friendly interface that allows visitors to easily navigate and experience a highly responsive error free browsing.
The website should carry detailed information about your products in form of catalogues, social media links and videos. The website must appeal to business needs and solutions of the customer, aligning their needs with your product offerings.
Website interface must influence the visitor to browse more relevant pages. The sign up process should be easy, time saving and simple to gather quality data of the prospect. You can add an option of buying product or buying need in the section of sign up process. In this way, user can express which product or service he wants to buy.
You can also add the list of satisfied customers to your website to gain trust and confidence of fresh prospects.
Payment Friendly Site
The website must be user friendly and capable to receive payments if the customer is willing to pay online. It must be strong enough to execute multiple transactions at the same time as well. In addition, multiple modes (FOB, CIF, LC etc.) and mediums (PayPal, Western Union etc) can be offered to the client in order to make the online payment method convenient for the customer.
If you can add a video to the website representing product information and details associated with consumption to packaging, delivery and payment method. It can play a vital role for establishing trust and confidence of client to your B2B digital brand.
Establish Best Automated Software CRM
The B2B website must be efficient in coordinating inventory management with stocks purchase, sales, delivery of goods and executing financial transactions. Therefore, back end links must be strong enough to support each and every function executed in the website.
The automated software must be capable to track and keep record of all activities. It must help in maintaining statistics of:
- Impressions, Clicks and sign ups.
- Browsing of relevant and irrelevant pages.
- Number Visitors browsing your website.
- Number of qualified and unqualified leads.
- Number of sales deliveries.
- Sales follow up activities (like call, chat and emailing, follow up and chasing fresh prospects),
- Number of email verified and unverified emails.
- Recording demographics and behavior graphics activities of visitors, users, prospects, customers.
- Number of repeat purchases vs. non repeat purchases and keep track for both of them.
Similarly, the automated software must also be able to keep track of cost and sales for each activity executed for organic and paid online marketing campaigns including social media marketing, SEO, SEM, PPC, content marketing, and mobile marketing. Though CRM highlights cost per client with statistics and indicate which forums are time and money wasters and which are efficient and profitable. Consequently, CRM will help in forecasting which online marketing channel will comply with upcoming digital trends and why B2B marketer must opt for them.
Consequently, these statistics will help in quantification of cost, revenue and net profit on daily, weekly, monthly and quarterly basis. This quantification is extremely significant in forecasting, marketing, sales planning, budgeting and cost cutting.
In addition to this, the record of reasons and causes for every activity can be further used for research purpose by identifying strengths and loopholes in the digital marketing and sales mechanism.
Capitalize the Best Digital Marketing Tools
Here you need to identify which organic and paid marketing tools are most effective for boosting your brand and sales.
The image shows a range of tools that are generally utilized by B2B marketers for digital marketing. Here’s a quick guide on how to make the most of these digital marketing techniques.
SEO and Web Optimization: It is a cost efficient way to rank your site on top of search engine results and generate quality traffic. The SEO resource must be skilled to give you desired results.
Content Marketing: Find out conversion, engagement and traffic statistics of your target audience and figure out what engages your target audience then deploy relevant content and target your audience at the right place in right time.
Video marketing: Use videos in your paid and organic marketing campaigns. They are rich resource of retention according to Vidyard.
Mobile marketing: Capture your target audience on their smart phones. Though research shows internet users generally use smart phones for browsing as compare to computers, laptops and notebooks. Therefore mobile ads can play more effective role for reaching target audience at their location more than any other device and marketing tool.
Social Media Marketing: Identify social media platforms where your audience is most active then target them with content that complies with their business and entertainment needs. Entertainment is a crucial element in establishing a strong bond with your audience according to research studies.
The key to success in digital economy and B2B sales lead generation is keeping track of marketing and sales activities in terms of profit and costs. You can design your digital strategy by anticipating future consumer preferences, digital trends and capabilities of your company. In addition, effective SWOT analysis and digital strategies grounded on it will be a plus point.…