A couple of years back in October 2016, I was fortunate enough to be present in a festival regarded as the Future of Storytelling. An event organized to cater storytellers from around the globe to shed light on their innovative storytelling particularly dealing with augmented reality and virtual reality. I was intrigued to know how VR was becoming an essential tool for artists and storytellers and how it will shape the entire industry.
There are many fascinating things which make augmented and virtual reality so constructive and how they include different senses in between the action. During the entire three-day festival, I encountered with the death of many famous personalities, experienced art in different forms and flew on the coastal areas of New Zealand.
Providing a unique experience to the customers has been a daunting task. Many brands are anticipating that VR promotes entertaining, unique, and mesmerizing experience. But while this may look like a platform for providing unlimited opportunities to the people, this is not entirely the case. Let us dig a little deeper to understand what VR can do and what it cannot for the brand.
1) Transfer The Audiences
Let’s consider that we are taking a small break from a snowy day of Toronto to inspect a tropical island through virtual reality, and we find ourselves in a position to book a holiday for the future. As someone who previously purchased tickets while enjoying Italian cuisine, I was probably the best contender for VR enhanced traveling.
Keeping that in mind, Marriott’s Teleporter technology is willing to make this reality possible by sending all the virtual reality users to the top of the towers located in London or at a black sand beach on Maui, Hawaii – providing people with benefits of a vacation and how mesmerizing their experience could be.
Similarly, Qantas also has a VR program providing the travelers to experience the exotic places of Australia before they plan to book the flight. These VR programs have been an effective marketing tool for their businesses, and they are indeed doing wonders for them.
Instead of using the augmented reality to fit in new products into your life, VR enabled tour programs provide audiences a feel of how their trip could be taking them somewhere else for a small period of time.
2) Product Sampling
Augmented reality allows the customers to sample their products without the need of traveling to the store and dealing with the inconvenience which is regarded as the brick-and-mortar shopping. The place application of IKEA authorizes the customers to view the furniture through VR before they plan to purchase.
The iOS application of Sephora is also revolutionizing the VR game by assisting the users to brace the makeup and how it will look on the faces of their customers before they purchase their favorite color. This could be best explained with a Snapchat filter but with actual products.
Having said that, the statistics have revealed that smartphones accumulate about 41 percent of the purchases online. The brands are well aware of this fact and have already started introducing AR sampling to lure more customers towards their business, however as digital shopping is surpassing all the trends and technology, this type of testing will become more relevant in the days to come.
What VR Cannot Do:
Conquer The Technological Problems:
As of now, a majority of the opportunities for AR based brands demand additional downloads. An application called as Annie provides us with an insight of how an average customer only uses nine apps per day, while the most current research by the eMarketer suggested that almost 92 percent of the respondents stopped using a couple of apps which were having technical problems.
As far as the AR and VR are concerned, their ability to reach their full potential would demand the customers to own a new VR headset.…
During your first meeting with someone, asking a very personal message might not be the most fabulous idea. Personal questions relating to your personal life or your salary figure might not be the best thing; similarly, asking someone about the web forms is a bad idea. When meeting someone for the first time, it’s best to avoid personal questions before you start making a fool out of yourself and push other people away. Having said that, if someone is visiting your website for the very first time, try not to scare them off by asking tons of questions.
However, a marketer is well aware of the possibilities these web forms provide, and while they play an integral role in improving the conversions, they play a crucial factor in understanding your customers because if you are not willing to take an interest in them, there’s a high chance that they will stop communicating with you and stop you from converting your prospects into leads.
Therefore, the question which you should be asking is the way to perpetuate a balancing of asking sufficient but not many questions.
The answer is simple, progressive profiling.
Progressive profiling – the term is a process to understand more about the lead gradually and slowly. It allows you to store the right amount of information at the most suitable time from the leads enabling you to change the first conversion into a second.
With the passage of a few conversions, you will attain the data you need to keep your audience busy making them feel secure without the need of pressurizing them for the information they are not willing to give.
Progressive Profiling – Get to Know:
I can think of hundreds of examples of how progressive profiling is similar to dating. Let’s start with a few: During your first date, there’s a possibility that your date might leave the table and head-out if you start scratching about her past and personal affairs on the first meet-up. Likewise, you shouldn’t be inquiring a lot from your new lead on the first visit, or there’s a possibility that they will shy away from all the offers you are willing to provide.
With progressive profiling, marketers are at an advantage of gaining intelligence from leads while expanding the lead generations since leads are never turned affected by the quantity of information they are inquired to bring.
Since more forms have the chance of destroying the lead conversions, you shouldn’t be asking the complete information which you would like to include in the form. When you’re dating someone, you learn about the opposite person with the passage of time, or else your date might go away earlier than your expectations. With profiling progressive, you moderately learn significantly more about the lead without the possibility of your visitors leaving your website sooner than your expectations.
Progressive Profiling – How Does it Work?
Progressive profiling is quite easy to understand. When a visitor visits your website for the first time and completes the form placed on the landing page of the website, they are instructed to answer only a couple of questions. When the visitor again visits the website and completes the form, the previous form fields are substituted with new fields to attain a lot of information.
This process allows the users to create more design forms consisting of questions on the information you possess about the lead. This way, it only shows those field whose data is either not known – indicating if you have a lot of information about the field, it will be shifted with the one which is asked to fill.
Below I will be sharing the most sequence example which is mostly used for progressive profiling:
The first download which is encountered by your visitor contains the most basic questions. They are:
• Last name
• First name
By downloading the second content, the users will be greeted with a few more information for qualifying and targeting the leads. They are:
After following two of the most basic conversions, you have the advantage of getting complete information which will assist you in generating:
• The time to make a purchase
• Phone number
There are tons of purchasing decisions which are plainly emotional in nature – be it selecting a possible venue for your wedding, selecting a pet for adoption, or purchasing the home of your dreams.
Since these decisions are emotional in nature, there’s a perception among the people that the decisions which are not personal in nature are not affected by our emotions, at all.
To be fair, the misapprehension is quite common in the B2B marketing. However, it is not that far from the truth. You might be selling your idea or a product to other business firms, but that firm is also driven by people, and if you take a look, there might be someone accountable for making decisions in buying your service or product over your competitor’s.
It does not matter what the facts and numbers show on the table; there are people out there still willingly making decisions based on their choices and emotion.
Emotional Marketing Works like A Charm for B2B:
Emotions are the reason why people line-up in massive queues to purchase the latest version of iPhones despite the availability of other products with the same specifications at a lower price. This works in the same manner for B2B marketing.
Humans are driven by emotions when making decisions. It is a part of our nature, and we really can’t do anything about it.
Keeping that in mind, here are some of the most effective strategies which you can use to increase the emotion for your message in marketing.
1) Color Theory:
The nature of color as it is associated with marketing is an entirely different area to consider when reaching out setting an emotional tone for the content you are planning to create.
Even though the impact color has emotionally is more widely based on cultural effects and experience, while there are a few standards that are quite true all over the board.
The essential thing to understand is that color undoubtedly plays a vital role and should always be considered when you are planning to send an emotional message to your customers.
2) Integrate Storytelling in Your Messaging:
The most effective content strategy for developing a connection emotionally with an audience comes with the power of storytelling.
Stories are created to connect and develop a visual picture for the reader. A decent story makes the audience interested making them a co-creator of the message you are delivering to the people. They make your content more intriguing to read.
However, it has been assumed that storytelling is regarded as one of those strategies that at times get characterized to B2C. However, the stories can be used on any brand; you need to understand the personas behind it.
For compelling storytelling, it is essential that a writer draws a picture instigating the accurate solution for the brand.
3) Hold on the Price:
This is the crucial advice which I have been given by many experts in the past few years. This is quite an effective strategy for product marketing online, and there are a few cases to prove it.
The most renowned which I can think of is the SaaS website, for instance, is the pricing. The customers in the B2B marketplace are searching out to differentiate the products through different facts like capabilities, prices, and features. However, if you make the pricing an alternative for your top navigation, the audience you have will dive straight into it and bypass the content for your marketing.
5) Emphasize on the Benefits Not on The Features:
Since I have emphasized over a few things back in the pricing section, the fact stays inevitable that majority of the customers in B2B search out for features for differentiation. If they are shopping for different products, there’s a high chance that they will differentiate the products from different vendors.
However, looking from the perspective of an emotional marketer, you can catch the attention by stating the essential facts but also the results from the facts in the form of features.…
On February 15, 2018, Google started up a project named as Better Ads Experience Program, created in the middle months of 2017. The impact of the project was commendable due to which some changes were experienced, arguably in the methods of consuming ads on the internet.
However, the most notable and remarkable change was experienced in March 2018, when Google Chrome users were bestowed with a local ad blocker. The sole purpose of the objective was to enhance the online user experience, as per the blog by Google. The goal was to facilitate Chrome users for better web experience, as well as internet users from all over the world.
According to an estimated report by NetMarketShare which is known for tracking usage shares of web technologies from all over the world showed that Google Chrome was the most significantly used web browser in the world, and accumulated for almost 59 percent of market share in the world. Its long-term rival Mozilla Firefox was way behind with accumulating only 13.5 percent of web browsing in the world.
With Google’s ad blocker, the users at Chrome are not inclined towards the step of opting or downloading into an ad blocker; they are using just one through Google Chrome. However, the blocker created by Chrome shouldn’t be mixed up with other blockers.
NOT YOUR TYPICAL AD BLOCKER:
There are a majority of the ad blockers out there blocking almost all types of ads, even though most of the customers using these blockers are predominantly affected by such ads.
According to a research conducted by HubSpot, there was an extensive spectrum of emotions regarding different types of ads on the internet, with ads and pop-ups on mobile phones are considered as the most frustrating ones alongside text-based ads just like the ones on SERP being the least troublesome among many online ads.
Despite the fact that majority of the people are condoning a few ads, 83 percent of the users online suggested that not all the ads they experience are frustrating, they want the bad ones to be blocked immediately.
The standards of the ads which are decided are the ones created by Coalition for Better Ads – A company which was working with Google for a long time. For PCs, the types of advertisements which the users will not experience are as follows:
- Auto-playing video ads
- Pop-up ads
- Giant, sticky kind of ads
- Prestitial ads with a countdown
For cell phones, the list is longer than anyone can imagine. Some of these ads are:
- Prestitial ads
- Auto video ads
- Giant sticky ads
- Pop-up ads
- Flashy, animated ads with different cartoon characters
- Web pages with ad solidarity more than 30 percent
- Full-screen ads
- Postitial ads with a countdown
The ad blocker of Google Chrome is created specially to punish the websites using the ads mentioned above on a frequent basis. Therefore, instead of blocking every ad from the categories, these ad blockers will assess and observe if there is a large number of ads in use.
If there are big ads, the website will be placed and under strict observation and put into warning with a chance of making a way out by removing all the offending ads.
The owners of the websites can now check their sites through Google’s Ad Experience Report to monitor if they are risking their websites for breaching the Ad Standards set by Google. If any of the users is found of breaching the protocol, they are given a warning in advance to make all the necessary changes.
Google’s Ad Blocker And Marketers:
Google is fascinated in advertising online and wants it to flourish in the coming years. The primary objective of Google is to create an ad blocking tool working automatically on half of the users around the world which prevents them from working efficiently. The task is daunting to remove all the bad ads from the internet which disrupts the advertising online for everyone.
The ubiquity of advertisement blockers which block all sorts of ads online is considered to be bad for all the advertisers. This type of ad blocker is deemed to be bad for few websites using different ad strategies and practices which is abhorred by everyone.…
Robots are interestingly being used in every industry that I can think of and will stay and work for humans in the future. Playing a negative and positive impact on the employees and businesses, the science fiction portrays a different character of these machines and how they could end our existence and take over the world.
Questioning the uniqueness, or, by declining to open up the doors, the destruction economically could be a lot more devastating and efficient because of the robots. If we are not cautious about the robots integrating and mixing up in our economy, they may end up encompassing the complete system – however, on the other hand, if we are fortunate enough, they might attain all the concerns which we have economically once and for all.
Let us research how the robots could affect a vast majority of economic areas, and the wider indications for such effects.
The Rise of Machines:
Technology has played a crucial role in making the lives efficient for people for thousands of years. From simple tools of farming to the modern day robots working in different industrial sectors, robots are becoming more and more available in various business situations. They are working and collaborating with humans or replace them for good, making the lives more comfortable for the workers. For instance, Amazon.com Inc. is currently using an extensive range of robots in the warehouses to retrieve and package their items, and stock up on the inventory.
Tesla Motors Inc. has fully quipped its industry with automated assembly and robotic lines for its electrical batteries and cars. There’s a possible chance that robots are being trained and used for therapy sessions for adults and children.
Even though it is understandable to the fact that robots are slowly taking over the jobs which require a considerable amount of effort, making lives easier for the workers, but it also poses a significant threat to the low-skilled workers earning small amounts of cash. However, a lot of positive effects also transform the economy through robots.
Growth and Productivity:
With high wages, the standards of living improve, and lower priced services and goods, along with a large variety of services and products. The growth of productivity for labor as evaluated as out per hour is the reason why these things happen. Growth happens from a mixture of three things or just one: the rise in the labor quality, increased capital, and TFP (Total Factory Productivity), which is also regarded as the multi-factor for productivity.
The rise in the labor quality comes more from the quality of training and education given to the workers. Capital propels the growth in productivity through investments in computers, machines, robotics, and plenty of other items produced from the output.
Total Factory Productivity is most of the times considered as the essential source for productivity growth and is obtained from capital and labor collaborating as effectively as possible. For instance, keeping the productivity and education of the workforce persistent, if the machines they are using enhances the productivity. In a situation like this, the TFP will expand at a considerable rate.
Creation of Jobs:
Majority of the people fail to understand that robots are producing new, high-paying jobs demanding the skilled workers. While the notion is true that robots are taking over the work which skilled workers have been doing for years, performing the tasks efficiently and effectively, they are demanding the jobs which focuses the humans on working productively with a higher-value.
In the manufacturing industries, robotics can deliver special tasks like sorting out the raw materials, stocking, and transporting, while tasks with higher-skill like quality assurance are given to the humans, which can be completed through the high-skilled workers.
Not surprised by the fact that increased productivity results in an increase in the GDP. In March 2015, a research paper provided by George Graetz from Uppsala University and Guy Michaels from the London School of Economics with a title, ‘Robots at work’ studied the performances of robots in the economy.
They observed the United States market along with 16 other countries and researched and analyzed a vast majority of data for 15 years ending in 2007. They came to an understanding that in all of these countries, robotics and automation have improved the GDP to almost 0.3 percent.
Robots are surely shaping up the lives of others, helping the people in different sectors and making our job much easier. With the expansion of technology, the data and numbers are only expected to grow taking over the physical jobs and to facilitate the workers to do some other skilled jobs.…
As a tech marketer, are you facing these common issues at your workplace?
• You have a limited team and are asked to achieve the results and objectives outside your main jurisdiction.
• You are not interested in staying ahead or with the time with the changing marketing and technology trends.
• You have a massive list of tasks and projects which are yet to be completed and pending for months.
Why do I have this feeling that you’re not the only one out there? Trust me; I know the feeling.
Let’s jump to the solution. What if I tell you that you could resolve all of these problems by collaborating with a marketing agency specializing in the industry same as yours? Surprised? But, it’s true. These marketing agencies are not only helpful, but they assist you in the best possible manner.
1) Outsource Your Tasks and Let Marketing Firms Handle It:
When tasks like graphic design, web development, and even marketing strategy are assigned to a specific team of professionals, you can enjoy working on things which are comfortable to you and let them handle the pressure.
2) Complete Your Tasks Faster:
Your to-do list is enormous and you are unable to finish all of them on time. Subsequently, the projects with low priority are pushed to the bottom with the projects with a top priority to the top. And once you get the time for setting up the nurturing the leads in HubSpot, the process is excruciating and you forget how to do it again.
Once you have hired an agency to work for you, their top priority is getting your job done on time. They won’t miss the deadlines and work efficiently to appease you. Plus, for them, this type of marketing is like a piece of cake, and they do it on a daily basis. Therefore, a couple of hours and they will be done with the work you assigned them.
3) Updated Marketing Practices:
The marketing trends change at a rapid speed and sometimes in seconds or minutes. If you are a busy person like me and don’t have the time and energy to invest your minutes in reading the latest algorithm updates by Google, no problem. Your advertising agency can do this for you and follow the most recent updates; be it an algorithm or anything.
The work they do for you will always be updated and equipped with the latest marketing and technological trends so, sit back and relax.
4) Have More Fun at Work:
Many people may not agree with me, but I firmly believe the folks at an agency are perfectionists and hard-working people not to mention they carry this persona everywhere they go. So, if you are hiring someone from an agency to do your job, there’s a high chance that they will bring their hard-working mentality to your station and perhaps motivate you for good.
Also, it is fun to work with them. The workers in an advertising agency are the craziest people I have ever known. They are quite open and fun to work with. They are courageous and open to new ideas, their style of working is not the traditional one, and instead, it’s fun to work with them and around them.
5) Save Money:
When you are planning to expand your team with professionals excelling in their field, you might want to hire someone from the agency as well since it’s cost-effective and beneficial for you in the future.
Hiring professional and highly engaged marketing team is not cheap, but will build over an extended period. You might spend a lot of time looking for the right candidates like writers, web developers, and designers, etc. After all of this, you will still look out for training them and providing them with everything they need.…
In the business world, there are two types of people: those who fantasize in VLOOKUPs and pivot tables, and those who desire a cyber-attack on the founders of Excel.
No matter what kind of personality you have, data is the essential element for the success of any business, and you are required to make enlightened decisions during the entire stages of your sales channel.
For an extended period, analytics and data were considered as an afterthought – an important constituent of doing the business. However today, in a world filled with different kinds of information, the process of attaining and collecting different types of data along with optimizing the marketing strategy positioned directly towards qualitative/quantitative details regulate the success factor of any organization.
The question which everyone should be asking is that what you should be doing with this type of data?
The answer is simple. If you possess the exact traits of nearly 53 percent of the business executives driven by the data factor, it can be a challenging yet an enormous factor to understand which data points you should designate.
Not sure if your firm isn’t loading up concerning the data? You don’t need to worry at all. I have extracted the metrics which you should be targeting the most, along with the process of locating the KPIs (key performance indicators) to regulate your marketing success.
KPIs vs. Metrics – Understand the difference
You must be wondering what the difference between KPIs and metrics is? Even though both of these terminologies are different from each other, a majority of the people are using them similarly. However, there is a little difference between both of these terms. Also, you shouldn’t stress out on the fact that semantics in the business are doing things differently.
KPI: An exact measure of how efficiently your marketing has changed the metrics of business for the good
Metric: A measurement unit (conversions, clicks, leads, and visitors to the most extent, etc.)
Let us consider an example. Suppose the objective of your marketing attempt is to pay less than a dollar for everyone visiting your website.
The question which you should ask is what kind of metric you should use to measure the data?
The second question which you should ask yourself is the usage of KPI and how effectively are you using it for the metric?
With the results stated above, you have paid less than a dollar for each visitor visiting your website for the first time, and your endeavors were well paid off.
Tracking the Business Data
Business tracking depends entirely on the objective you have set for yourself. Are you planning to increase the traffic to your website for creating awareness for the brand you represent? Or do you think about generating the leads as well? Maybe you’re simply motivating the people for signing up for a free demo.
With that being said, there are some basic and the most important KPIs which I strongly believe will satisfy the marketing professionals in all the technology and software firms.
For many, this is a dilemma, but for me, the traffic of a website is a fantastic thing. Traffic simply means the number of visitors visiting your website on a daily, weekly or monthly basis. However, it may also add up the walk-ins or the phone calls.
An increasing number of traffic on the website will drive more visitors to your sales channel.
Defined as the occupied visitors, leads are known for showing a keen interest in any brand through the clicking of CTAs, filling the form for a website or downloading the offers.
They also provide a chance to detect the behaviors of the consumers and optimize on their engagements and actions.
The most common word for money but different factors regulate if you are obliged in using as the KPI. If you are planning out to calculate the initiatives for more extended periods, like website designing, the process is long and hefty to get the most out of the investment.
However, if you measure the short-term strategies, like PPC, attaining the money you invested back should be of your most priority.
The PPAI (Promotional Products Association International) Expo 2018 is an expo organized yearly, which emphasizes and fashionably shows the promotional products. In 2018, the exhibition was held in Las Vegas with nearly 1300 exhibitors participating and covering up approximately 3000 boots for promoting their products and services in large numbers.
In the entire event, there were nearly 4,500 organizations which registered before the commencement of the event and showed deep interest in promoting their products and services to the reasonably large audience. Apart from that, the expo also provided with educational sessions for people belonging to all walks of life. However, in this post, I will be looking at some of the trends and promotional products which I saw were the best from the Expo.
1) Clothing & Comfort Go Hand in Hand:
Probably the most significant category for the promotional products, however, changes in the fabrics have built up the idea of comfort to the most extent. If you want your customer to purchase your clothing, make it comfortable and easy to wear following with the latest trends.
Making the clothes comfortable is a great process to make strong relationships with the customers. For many organizations, aprons, uniforms, hats or shirts are part of clothing which employees are supposed to wear. Shoes of top quality matching the style and comfort are also the trend this year.
Making comfortable products be it clothes or shoes or any other item is the trend for 2018, and many manufacturers and producers are embracing it religiously. This will enhance the satisfaction and improve your brand on a global level.
2) Product Safety:
There has been a lot of talk about safety products not just with giant enterprises but with every organization planning to place their name on a product for promotion. The essential thing to remember with promotional products is that these products define your organization and if anything goes wrong with it; your company reputation is on the line with it.
Quality control is making a name for itself in the clothing and product safety as well as in the products for promotional activities along with the industries which are producing and manufacturing it.
Majority of the products in latest fashion for electronics most of the times have correlatives in the world full of promotional products. The fashion for 2018 in the electronics at the Expo was no exception than the rest. The best and the most famous promotional products which I got to see were the different kinds of LED lights promoted by different companies for various reasons.
LED lights are going to be the future.
4) Wearable Products:
Wearable products are gaining massive popularity in the expo. The promotional wearables were a significant hit. Some of the wearables like LED event badges and bands, earbuds and fitness inspired bands are an excellent source for brands to promote their products efficiently to the audience.
With technology improving significantly, these products are quite popular among the millennials and teens in particular, and brands can earn a large chunk of profit through them. Apart from these products, there are a lot of unique wearable products which will get attention among the audience.
5) Products Targeting the Millennials:
There are a lot of products and brands which target the millennials in particular. Therefore, having a massive amount of products available for millennials is an excellent source of earning profits, and many companies should target this specific market.
It has been timely estimated that millennials if are attracted towards any brand or its product, they will spend cash to get it.
6) Wireless Gadgets and Products:
When we talk about electronics, wireless gadgets are always the talk of the town. There are many companies and start-ups today making different kinds of gadgets. From Polaroid cameras to USBs and from different kinds of technologically enhanced apparel and footwear, these products always get the desired attention.
Wireless speakers made by different brands are the most famous among all.
A segment which is ignored by many but has been expanding to a large extent in recent times; there are different kinds of games that can be branded. Some of the few examples are of monopoly and Jenga. Customized dartboards and promotional ping pong boards for schools and other institutions are quite in vernacular.…
Have you ever wondered why your sales and marketing teams battle each other? It’s almost the same as two siblings fighting over a piece of chocolate. The blame comes from both sides, and none of them are willing to accept their mistakes.
When things go wrong – the leads go immobile, the revenue is decreased, and the sales and marketing teams blame each other for all of this. The marketing teams blame the sales pointing out that they aren’t shutting down the higher-quality of leads which are passing rapidly, while the sales team say that the marketing teams aren’t sending enough or high-quality of leads.
However, the harsh reality is that both of these teams need to shut their grudges off and work together as a team, communicate efficiently and combine their goals for the sake of generating revenues.
One method through which this is possible is through sales and integrated marketing technology.
In a digitalized world, a lead may come from anywhere to the organization via an unlimited or limited number of Touchpoints like an email, an event, website, a whitepaper, a banner or a cold call and later onwards proceed through similar Touchpoints before settling down to not convert or convert.
In most of the organizations where data’s are stored in silos, these touchpoints are extremely difficult to track or aligned. The message which is shared regarding your product on social media platforms is dissimilar to the messages sales teams are pitching at an event or conference, which is still different from the message displayed on your product homepage.
Sales and integrated marketing have the authority to make this possible and synchronize all of these touchpoints so that the messages which are sent to the people are conveyed effectively and fit like a puzzle.
Clear Goals = Clear Data:
In most of the companies, sales and marketing teams attain their data individually, therefore if a lead is crossed through different kinds of the marketing campaign before having a word with the sales department, the leads inaction or action is not allocated to the efforts of marketing.
This process makes it extremely difficult to understand which efforts in marketing are efficiently working and which are not, and there’s a possibility that the marketing team might be investing in incorrect places.
Some of the organizations who are boosting their revenues through sales and integrated marketing are:
• Rockwell Automation
Public speaking at trade shows or events is an excellent source of opportunity for many organizations. It assists in constructing a well-planned leadership opportunity for the speaker, as well as the organization they are connected with. It also enhances the profile of the organization in the minds of the audience they are planning to target and aids the organization to gather trustworthiness, competence, and credibility.
The fondness of transmitting the insights and knowledge to the audience willing to learn is also considered as powerful feeling. It differentiates the speakers from different kinds of service providers or vendors trying to get the attention.
There are many factors to consider when speaking at the next event or tradeshow and entice your audience with shattering insights and amazing graphics. But the question which occurs the most is how organizations measure the returns incurred from the events based on the opportunities to speak to a relatively large audience.
Exhibitions and trade shows are considered as the most expensive forms of marketing. Due to the costs being spent, a lot of businesses are discouraged from investigating the arising opportunities. This might be a mistake because, with the correct strategy, exhibitions and trade shows may become the future of generating leads through effective policies.
For B2B marketers, they may talk about a lot of things at the events and trade show. Some of the things they can talk about are as follows:
1) Growing Industry:
For those who don’t know, speaking about the industry is the most fundamental rule at any trade show or event. However, most of the speakers are skipping this rule. Talking to the audience regarding how the industry is developing and expanding with new trends and pointing out how the products react to the change may seem okay. But persistently talking about the features and benefits of the product might turn-off the audience and may result as a loss of credibility for the speaker addressing the audience as well as the organization he/she is associated with.
2) Follow-up Quickly:
Once you’re done gathering all the leads, the most significant thing to do is the follow-up on the leads as quickly as possible, so they remember the talk you gave them at an event or tradeshow. Theoretically, the more you wait, the longer are the chances for you to engage and finish the deal with the customers. This process ends the process of the sales cycle and generates a healthy pipeline of sales.
To get the most out of the events that organizations and other businesses plan to address, they go through every possible funnel for making revenue, and speaking at engagements or tradeshows are becoming one channel rapidly for the customers in B2B marketing.…