Are you looking for a robust solution to improve communication in your small business? Chat tools can be the best option. Chat tools are more comfortable than making a call and faster than sending an email. This convenient communication option is especially useful for sending a memo, asking quick questions, an even for instantly shooting an idea. In addition, these chat tools can also be utilized for project management, file sharing, video and audio calls, reminders, and much more.
If you know anything about using a chat tool, I’m pretty sure you still remember using MSN Messenger or the Yahoo Messenger. However, both these platforms were grounded in 2014 and 2016 respectively. The good news is that we’ve have done the digging for you to bring you four of the best chat tools you can use in 2018.
This user-friendly chat tool is our first pick due to its robust appearance and instant messaging facility. In addition, this chat tool also allows you to share files, share screens, create group chats and even indulge in a video conference with your peers. It’s also compatible with various third-party platforms like Google Apps, Facebook App, Salesforce and Dropbox. Therefore, you can rely on this solution to become your company’s ultimate communication network
2. Microsoft Teams
Microsoft can never fall behind in providing a useful solution. The Microsoft Teams is a chat tool that directly aligns with the Office 365 subscription. This all-round solution creates an advance digital workplace where all employees can collaborate in finishing specific tasks. You are free to invite others using this tool to chat with you, and you can also connect with Skype through it. If your B2B marketplace is based on all Microsoft tools, then this solution is perfect for you.
3. Google Hangouts Chat
The chat tool that was initially launched as a consumer app has been transformed into a business tool that lets you connect with all significant G Suite Apps. These apps include Docs, Calendar, Mail, Drive, Slides and Sheets. This chat app offers one-to-one conversations with threaded messages as well.
In addition, Google is also working on creating a built-in AI bot that’ll work within this chat tool. If you are planning to have a video conference from this app, you can invite up to 30 individuals to join in. If your company is firmly based on using G Suite apps for all your office work, then Google Hangouts is the best chat tool for you.
Some portion of the Basecamp venture administration programming, Campfire is a digital chat solution that can be operated online. ¬– No need to install it on your systems! You basically make a secured talk room and welcome colleagues to enter. Users are also permitted to share files during these chat sessions. The following formats are supported in this chat tool, JPG, PNG, GIF, and the three primary Microsoft tools (Excel, Word, and PowerPoint).
The administration likewise accompanies such additional items as conference calls, talk transcripts, and other details for mix with mainstream Windows and Mac software. Notwithstanding the web, Campfire is open on cell phones and through the devoted Campfire iPhone application.
Chat tools have become essential in today’s fast-paced business environment. Every second counts and you can’t afford to waste it. Therefore, we recommend all B2B marketplaces that are low on budget to use one of the top chat tools listed above. Not only will you have a better communication channel, but you can also interact with your clients on the same network. Remove any and all communication gaps that there may be internally in your new business with these helpful and advance chat tools.…
UAE is known for its strict rules and regulations, and as a business person, I’m pretty sure you wouldn’t want to get caught with breaching any policy. Therefore, to help out all those businesses who are planning on bringing goods from across the border into UAE, I have compiled a small guide.
The first and foremost things that you need at your desk while importing goods are accurate documents. These documents are what’ll keep you safe from paying any fine in the future when all records are audited for the UAE export data by an agency.
Documents Required for Standard Cargo in Abu Dhabi:
1.Original commercial bill
• The shipper needs to stamp and sign the bill with blue ink manually
• The currency of sale needs to be mentioned
• Must clarify all sales terms like Ex-works, FOB, C&F, CIF, etc
• Country of origin should also be mentioned
2.Packing list: This list should signify all the packages and weight of the goods. It also needs to tally with the House Air Way Bill (HAWB).
3.Original certificate issued by the chamber of commerce of the origin country
4.Bank endorsed bill for all bank through shipments
5.For all hazardous goods, a Marine Safety Data Sheet (MSDS) needs to be
6.Personal Effect cargo: For all own products the visa page, passport copy and
Emirate’s ID needs to be provided.
Documents Required for Clearance in Dubai:
1.Duly endorsed express/original or sea waybill.
2.Original certificate issued by the chamber of commerce of the origin country.
3.Original shipper’s invoice on shipper’s letterhead that’s signed and stamped.
4.All shipping docs need to reflect the value of goods, currency, weight, the
number of packages and H.S code number.
5.Original signed and sealed Packing list on shipper’s letterhead.
Customs Duty in UAE:
The standard rate set by the government is 5% for most goods. However, specific IT products are allowed relief and are charged only 1%. It’s always better to verify with an agent first.
Time Duration of Clearance from Customs:
Usually, it takes a couple of hours to clear most goods from customs after filing the declaration with all required docs and delivery is made the next day. Although, particular products need extra time to get through the process.
Points to Keep in Mind:
• All importers need to have a valid importer code and VAT/TRN. (the importer
code is provided to those individuals who have registered with the customs
department after giving all required docs)
• Certain goods need special approval from specific governing bodies. For
example, all pharmaceutical products need approval from the Ministry of Health.On the other hand, food products need permission from the Abu Dhabi.Food Control Authority or Dubai Municipality according to where you import.
• Many goods are forbidden to cross the border like drugs pornographic material and products intended to be imported from boycotted countries.
Though UAE customs are difficult to deal with, if you have all the right documents required for clearance, you should face any difficulties in getting your shipments passed. Follow our checklist to see if you have all the required docs ready before shipping your goods to UAE so that you don’t have to face any delays, fines or penalties from custom agents.
I still remember those days when my parents had to scream ‘taxiii’ on the top of their lungs to catch one. Nowadays, a cab is only a click of a button away. No one could have imagined that finding a cab or buying products could get this comfortable. However, the world has changed all thanks to technological developments. Technology, is the primary reason we have seen changing consumer market behaviors globally, but is it right?
According to a consumer market survey forecasting by Capgemini and The Consumer Goods Forum (CGF), the industry should not consider the supply chain a linear journey. Gone are those days when products and information were passed from one agent to another. Now the manufactures should utilize various marketing and communication channels to create a network around consumers.
The forecast further states,
“Consumer behavior has changed forever. The path to purchase is no longer linear and could involve social media, an app, web-based research, an in-store visit and an online purchase in any order. Consumers now have the means to share their concerns and opinions with a larger audience than ever, through a growing array of social and digital channels.”
This change in consumer’s mindsets has been noticed for many years. When the first ecommerce website was launched, no one expected that it would turn out be the most reliable shopping option. Getting your goods delivered with the click of a button was beyond our imaginations. However, now that it’s done businesses that have learned to adopt this change are surviving and doing pretty good. Although, those businesses that either are too small to take such steps or are egoistic to continue with their traditional methods are losing big time. Don’t believe me? Take a look at what has become of our favorite toy’s store, Toys "R" Us. They simply couldn’t catch up with online giants like Amazon and Alibaba, and eventually had to close down over 700 of their stores in both UK and USA.
Local businesses also lost the monopoly they had of supplying products to their particular region. Now with online stores, an American customer can order a Chinese product from China and get it delivered within a few days. We are always short of time, as no one knows what new inventions will hit the industry tomorrow and change how business is being done. Only those companies that take certain steps to grasp current opportunities will live to see the daylight when further changes arrive.
In this fast-paced market, retailers are the ones standing on the losing side. All their investment in creating fancy and appealing outlets is going to waste. Most ecommerce businesses focus on outsourcing almost every aspect of the business. From product deliveries to customer support, all is being done by third parties. Still, they are managing to earn high returns.
From groceries, like fruits and vegetable, to ordering a cab or specific products, all is being done either through a website or an app. In addition, customer support is also provided on both platforms to make sure consumers receive a worthwhile experience. Consumers are the kings of the market, and our job as business owners is to provide them with the best. Therefore, if you are left behind in this race, start working on going online and marketing your products through social media channels. The chances are that you wouldn’t end up having your name on the list of businesses that closed down their operations this year.…
A couple of years back in October 2016, I was fortunate enough to be present in a festival regarded as the Future of Storytelling. An event organized to cater storytellers from around the globe to shed light on their innovative storytelling particularly dealing with augmented reality and virtual reality. I was intrigued to know how VR was becoming an essential tool for artists and storytellers and how it will shape the entire industry.
There are many fascinating things which make augmented and virtual reality so constructive and how they include different senses in between the action. During the entire three-day festival, I encountered with the death of many famous personalities, experienced art in different forms and flew on the coastal areas of New Zealand.
Providing a unique experience to the customers has been a daunting task. Many brands are anticipating that VR promotes entertaining, unique, and mesmerizing experience. But while this may look like a platform for providing unlimited opportunities to the people, this is not entirely the case. Let us dig a little deeper to understand what VR can do and what it cannot for the brand.
1) Transfer The Audiences
Let’s consider that we are taking a small break from a snowy day of Toronto to inspect a tropical island through virtual reality, and we find ourselves in a position to book a holiday for the future. As someone who previously purchased tickets while enjoying Italian cuisine, I was probably the best contender for VR enhanced traveling.
Keeping that in mind, Marriott’s Teleporter technology is willing to make this reality possible by sending all the virtual reality users to the top of the towers located in London or at a black sand beach on Maui, Hawaii – providing people with benefits of a vacation and how mesmerizing their experience could be.
Similarly, Qantas also has a VR program providing the travelers to experience the exotic places of Australia before they plan to book the flight. These VR programs have been an effective marketing tool for their businesses, and they are indeed doing wonders for them.
Instead of using the augmented reality to fit in new products into your life, VR enabled tour programs provide audiences a feel of how their trip could be taking them somewhere else for a small period of time.
2) Product Sampling
Augmented reality allows the customers to sample their products without the need of traveling to the store and dealing with the inconvenience which is regarded as the brick-and-mortar shopping. The place application of IKEA authorizes the customers to view the furniture through VR before they plan to purchase.
The iOS application of Sephora is also revolutionizing the VR game by assisting the users to brace the makeup and how it will look on the faces of their customers before they purchase their favorite color. This could be best explained with a Snapchat filter but with actual products.
Having said that, the statistics have revealed that smartphones accumulate about 41 percent of the purchases online. The brands are well aware of this fact and have already started introducing AR sampling to lure more customers towards their business, however as digital shopping is surpassing all the trends and technology, this type of testing will become more relevant in the days to come.
What VR Cannot Do:
Conquer The Technological Problems:
As of now, a majority of the opportunities for AR based brands demand additional downloads. An application called as Annie provides us with an insight of how an average customer only uses nine apps per day, while the most current research by the eMarketer suggested that almost 92 percent of the respondents stopped using a couple of apps which were having technical problems.
As far as the AR and VR are concerned, their ability to reach their full potential would demand the customers to own a new VR headset.…
During your first meeting with someone, asking a very personal message might not be the most fabulous idea. Personal questions relating to your personal life or your salary figure might not be the best thing; similarly, asking someone about the web forms is a bad idea. When meeting someone for the first time, it’s best to avoid personal questions before you start making a fool out of yourself and push other people away. Having said that, if someone is visiting your website for the very first time, try not to scare them off by asking tons of questions.
However, a marketer is well aware of the possibilities these web forms provide, and while they play an integral role in improving the conversions, they play a crucial factor in understanding your customers because if you are not willing to take an interest in them, there’s a high chance that they will stop communicating with you and stop you from converting your prospects into leads.
Therefore, the question which you should be asking is the way to perpetuate a balancing of asking sufficient but not many questions.
The answer is simple, progressive profiling.
Progressive profiling – the term is a process to understand more about the lead gradually and slowly. It allows you to store the right amount of information at the most suitable time from the leads enabling you to change the first conversion into a second.
With the passage of a few conversions, you will attain the data you need to keep your audience busy making them feel secure without the need of pressurizing them for the information they are not willing to give.
Progressive Profiling – Get to Know:
I can think of hundreds of examples of how progressive profiling is similar to dating. Let’s start with a few: During your first date, there’s a possibility that your date might leave the table and head-out if you start scratching about her past and personal affairs on the first meet-up. Likewise, you shouldn’t be inquiring a lot from your new lead on the first visit, or there’s a possibility that they will shy away from all the offers you are willing to provide.
With progressive profiling, marketers are at an advantage of gaining intelligence from leads while expanding the lead generations since leads are never turned affected by the quantity of information they are inquired to bring.
Since more forms have the chance of destroying the lead conversions, you shouldn’t be asking the complete information which you would like to include in the form. When you’re dating someone, you learn about the opposite person with the passage of time, or else your date might go away earlier than your expectations. With profiling progressive, you moderately learn significantly more about the lead without the possibility of your visitors leaving your website sooner than your expectations.
Progressive Profiling – How Does it Work?
Progressive profiling is quite easy to understand. When a visitor visits your website for the first time and completes the form placed on the landing page of the website, they are instructed to answer only a couple of questions. When the visitor again visits the website and completes the form, the previous form fields are substituted with new fields to attain a lot of information.
This process allows the users to create more design forms consisting of questions on the information you possess about the lead. This way, it only shows those field whose data is either not known – indicating if you have a lot of information about the field, it will be shifted with the one which is asked to fill.
Below I will be sharing the most sequence example which is mostly used for progressive profiling:
The first download which is encountered by your visitor contains the most basic questions. They are:
• Last name
• First name
By downloading the second content, the users will be greeted with a few more information for qualifying and targeting the leads. They are:
After following two of the most basic conversions, you have the advantage of getting complete information which will assist you in generating:
• The time to make a purchase
• Phone number
There are tons of purchasing decisions which are plainly emotional in nature – be it selecting a possible venue for your wedding, selecting a pet for adoption, or purchasing the home of your dreams.
Since these decisions are emotional in nature, there’s a perception among the people that the decisions which are not personal in nature are not affected by our emotions, at all.
To be fair, the misapprehension is quite common in the B2B marketing. However, it is not that far from the truth. You might be selling your idea or a product to other business firms, but that firm is also driven by people, and if you take a look, there might be someone accountable for making decisions in buying your service or product over your competitor’s.
It does not matter what the facts and numbers show on the table; there are people out there still willingly making decisions based on their choices and emotion.
Emotional Marketing Works like A Charm for B2B:
Emotions are the reason why people line-up in massive queues to purchase the latest version of iPhones despite the availability of other products with the same specifications at a lower price. This works in the same manner for B2B marketing.
Humans are driven by emotions when making decisions. It is a part of our nature, and we really can’t do anything about it.
Keeping that in mind, here are some of the most effective strategies which you can use to increase the emotion for your message in marketing.
1) Color Theory:
The nature of color as it is associated with marketing is an entirely different area to consider when reaching out setting an emotional tone for the content you are planning to create.
Even though the impact color has emotionally is more widely based on cultural effects and experience, while there are a few standards that are quite true all over the board.
The essential thing to understand is that color undoubtedly plays a vital role and should always be considered when you are planning to send an emotional message to your customers.
2) Integrate Storytelling in Your Messaging:
The most effective content strategy for developing a connection emotionally with an audience comes with the power of storytelling.
Stories are created to connect and develop a visual picture for the reader. A decent story makes the audience interested making them a co-creator of the message you are delivering to the people. They make your content more intriguing to read.
However, it has been assumed that storytelling is regarded as one of those strategies that at times get characterized to B2C. However, the stories can be used on any brand; you need to understand the personas behind it.
For compelling storytelling, it is essential that a writer draws a picture instigating the accurate solution for the brand.
3) Hold on the Price:
This is the crucial advice which I have been given by many experts in the past few years. This is quite an effective strategy for product marketing online, and there are a few cases to prove it.
The most renowned which I can think of is the SaaS website, for instance, is the pricing. The customers in the B2B marketplace are searching out to differentiate the products through different facts like capabilities, prices, and features. However, if you make the pricing an alternative for your top navigation, the audience you have will dive straight into it and bypass the content for your marketing.
5) Emphasize on the Benefits Not on The Features:
Since I have emphasized over a few things back in the pricing section, the fact stays inevitable that majority of the customers in B2B search out for features for differentiation. If they are shopping for different products, there’s a high chance that they will differentiate the products from different vendors.
However, looking from the perspective of an emotional marketer, you can catch the attention by stating the essential facts but also the results from the facts in the form of features.…
On February 15, 2018, Google started up a project named as Better Ads Experience Program, created in the middle months of 2017. The impact of the project was commendable due to which some changes were experienced, arguably in the methods of consuming ads on the internet.
However, the most notable and remarkable change was experienced in March 2018, when Google Chrome users were bestowed with a local ad blocker. The sole purpose of the objective was to enhance the online user experience, as per the blog by Google. The goal was to facilitate Chrome users for better web experience, as well as internet users from all over the world.
According to an estimated report by NetMarketShare which is known for tracking usage shares of web technologies from all over the world showed that Google Chrome was the most significantly used web browser in the world, and accumulated for almost 59 percent of market share in the world. Its long-term rival Mozilla Firefox was way behind with accumulating only 13.5 percent of web browsing in the world.
With Google’s ad blocker, the users at Chrome are not inclined towards the step of opting or downloading into an ad blocker; they are using just one through Google Chrome. However, the blocker created by Chrome shouldn’t be mixed up with other blockers.
NOT YOUR TYPICAL AD BLOCKER:
There are a majority of the ad blockers out there blocking almost all types of ads, even though most of the customers using these blockers are predominantly affected by such ads.
According to a research conducted by HubSpot, there was an extensive spectrum of emotions regarding different types of ads on the internet, with ads and pop-ups on mobile phones are considered as the most frustrating ones alongside text-based ads just like the ones on SERP being the least troublesome among many online ads.
Despite the fact that majority of the people are condoning a few ads, 83 percent of the users online suggested that not all the ads they experience are frustrating, they want the bad ones to be blocked immediately.
The standards of the ads which are decided are the ones created by Coalition for Better Ads – A company which was working with Google for a long time. For PCs, the types of advertisements which the users will not experience are as follows:
- Auto-playing video ads
- Pop-up ads
- Giant, sticky kind of ads
- Prestitial ads with a countdown
For cell phones, the list is longer than anyone can imagine. Some of these ads are:
- Prestitial ads
- Auto video ads
- Giant sticky ads
- Pop-up ads
- Flashy, animated ads with different cartoon characters
- Web pages with ad solidarity more than 30 percent
- Full-screen ads
- Postitial ads with a countdown
The ad blocker of Google Chrome is created specially to punish the websites using the ads mentioned above on a frequent basis. Therefore, instead of blocking every ad from the categories, these ad blockers will assess and observe if there is a large number of ads in use.
If there are big ads, the website will be placed and under strict observation and put into warning with a chance of making a way out by removing all the offending ads.
The owners of the websites can now check their sites through Google’s Ad Experience Report to monitor if they are risking their websites for breaching the Ad Standards set by Google. If any of the users is found of breaching the protocol, they are given a warning in advance to make all the necessary changes.
Google’s Ad Blocker And Marketers:
Google is fascinated in advertising online and wants it to flourish in the coming years. The primary objective of Google is to create an ad blocking tool working automatically on half of the users around the world which prevents them from working efficiently. The task is daunting to remove all the bad ads from the internet which disrupts the advertising online for everyone.
The ubiquity of advertisement blockers which block all sorts of ads online is considered to be bad for all the advertisers. This type of ad blocker is deemed to be bad for few websites using different ad strategies and practices which is abhorred by everyone.…
Robots are interestingly being used in every industry that I can think of and will stay and work for humans in the future. Playing a negative and positive impact on the employees and businesses, the science fiction portrays a different character of these machines and how they could end our existence and take over the world.
Questioning the uniqueness, or, by declining to open up the doors, the destruction economically could be a lot more devastating and efficient because of the robots. If we are not cautious about the robots integrating and mixing up in our economy, they may end up encompassing the complete system – however, on the other hand, if we are fortunate enough, they might attain all the concerns which we have economically once and for all.
Let us research how the robots could affect a vast majority of economic areas, and the wider indications for such effects.
The Rise of Machines:
Technology has played a crucial role in making the lives efficient for people for thousands of years. From simple tools of farming to the modern day robots working in different industrial sectors, robots are becoming more and more available in various business situations. They are working and collaborating with humans or replace them for good, making the lives more comfortable for the workers. For instance, Amazon.com Inc. is currently using an extensive range of robots in the warehouses to retrieve and package their items, and stock up on the inventory.
Tesla Motors Inc. has fully quipped its industry with automated assembly and robotic lines for its electrical batteries and cars. There’s a possible chance that robots are being trained and used for therapy sessions for adults and children.
Even though it is understandable to the fact that robots are slowly taking over the jobs which require a considerable amount of effort, making lives easier for the workers, but it also poses a significant threat to the low-skilled workers earning small amounts of cash. However, a lot of positive effects also transform the economy through robots.
Growth and Productivity:
With high wages, the standards of living improve, and lower priced services and goods, along with a large variety of services and products. The growth of productivity for labor as evaluated as out per hour is the reason why these things happen. Growth happens from a mixture of three things or just one: the rise in the labor quality, increased capital, and TFP (Total Factory Productivity), which is also regarded as the multi-factor for productivity.
The rise in the labor quality comes more from the quality of training and education given to the workers. Capital propels the growth in productivity through investments in computers, machines, robotics, and plenty of other items produced from the output.
Total Factory Productivity is most of the times considered as the essential source for productivity growth and is obtained from capital and labor collaborating as effectively as possible. For instance, keeping the productivity and education of the workforce persistent, if the machines they are using enhances the productivity. In a situation like this, the TFP will expand at a considerable rate.
Creation of Jobs:
Majority of the people fail to understand that robots are producing new, high-paying jobs demanding the skilled workers. While the notion is true that robots are taking over the work which skilled workers have been doing for years, performing the tasks efficiently and effectively, they are demanding the jobs which focuses the humans on working productively with a higher-value.
In the manufacturing industries, robotics can deliver special tasks like sorting out the raw materials, stocking, and transporting, while tasks with higher-skill like quality assurance are given to the humans, which can be completed through the high-skilled workers.
Not surprised by the fact that increased productivity results in an increase in the GDP. In March 2015, a research paper provided by George Graetz from Uppsala University and Guy Michaels from the London School of Economics with a title, ‘Robots at work’ studied the performances of robots in the economy.
They observed the United States market along with 16 other countries and researched and analyzed a vast majority of data for 15 years ending in 2007. They came to an understanding that in all of these countries, robotics and automation have improved the GDP to almost 0.3 percent.
Robots are surely shaping up the lives of others, helping the people in different sectors and making our job much easier. With the expansion of technology, the data and numbers are only expected to grow taking over the physical jobs and to facilitate the workers to do some other skilled jobs.…
As a tech marketer, are you facing these common issues at your workplace?
• You have a limited team and are asked to achieve the results and objectives outside your main jurisdiction.
• You are not interested in staying ahead or with the time with the changing marketing and technology trends.
• You have a massive list of tasks and projects which are yet to be completed and pending for months.
Why do I have this feeling that you’re not the only one out there? Trust me; I know the feeling.
Let’s jump to the solution. What if I tell you that you could resolve all of these problems by collaborating with a marketing agency specializing in the industry same as yours? Surprised? But, it’s true. These marketing agencies are not only helpful, but they assist you in the best possible manner.
1) Outsource Your Tasks and Let Marketing Firms Handle It:
When tasks like graphic design, web development, and even marketing strategy are assigned to a specific team of professionals, you can enjoy working on things which are comfortable to you and let them handle the pressure.
2) Complete Your Tasks Faster:
Your to-do list is enormous and you are unable to finish all of them on time. Subsequently, the projects with low priority are pushed to the bottom with the projects with a top priority to the top. And once you get the time for setting up the nurturing the leads in HubSpot, the process is excruciating and you forget how to do it again.
Once you have hired an agency to work for you, their top priority is getting your job done on time. They won’t miss the deadlines and work efficiently to appease you. Plus, for them, this type of marketing is like a piece of cake, and they do it on a daily basis. Therefore, a couple of hours and they will be done with the work you assigned them.
3) Updated Marketing Practices:
The marketing trends change at a rapid speed and sometimes in seconds or minutes. If you are a busy person like me and don’t have the time and energy to invest your minutes in reading the latest algorithm updates by Google, no problem. Your advertising agency can do this for you and follow the most recent updates; be it an algorithm or anything.
The work they do for you will always be updated and equipped with the latest marketing and technological trends so, sit back and relax.
4) Have More Fun at Work:
Many people may not agree with me, but I firmly believe the folks at an agency are perfectionists and hard-working people not to mention they carry this persona everywhere they go. So, if you are hiring someone from an agency to do your job, there’s a high chance that they will bring their hard-working mentality to your station and perhaps motivate you for good.
Also, it is fun to work with them. The workers in an advertising agency are the craziest people I have ever known. They are quite open and fun to work with. They are courageous and open to new ideas, their style of working is not the traditional one, and instead, it’s fun to work with them and around them.
5) Save Money:
When you are planning to expand your team with professionals excelling in their field, you might want to hire someone from the agency as well since it’s cost-effective and beneficial for you in the future.
Hiring professional and highly engaged marketing team is not cheap, but will build over an extended period. You might spend a lot of time looking for the right candidates like writers, web developers, and designers, etc. After all of this, you will still look out for training them and providing them with everything they need.…
In the business world, there are two types of people: those who fantasize in VLOOKUPs and pivot tables, and those who desire a cyber-attack on the founders of Excel.
No matter what kind of personality you have, data is the essential element for the success of any business, and you are required to make enlightened decisions during the entire stages of your sales channel.
For an extended period, analytics and data were considered as an afterthought – an important constituent of doing the business. However today, in a world filled with different kinds of information, the process of attaining and collecting different types of data along with optimizing the marketing strategy positioned directly towards qualitative/quantitative details regulate the success factor of any organization.
The question which everyone should be asking is that what you should be doing with this type of data?
The answer is simple. If you possess the exact traits of nearly 53 percent of the business executives driven by the data factor, it can be a challenging yet an enormous factor to understand which data points you should designate.
Not sure if your firm isn’t loading up concerning the data? You don’t need to worry at all. I have extracted the metrics which you should be targeting the most, along with the process of locating the KPIs (key performance indicators) to regulate your marketing success.
KPIs vs. Metrics – Understand the difference
You must be wondering what the difference between KPIs and metrics is? Even though both of these terminologies are different from each other, a majority of the people are using them similarly. However, there is a little difference between both of these terms. Also, you shouldn’t stress out on the fact that semantics in the business are doing things differently.
KPI: An exact measure of how efficiently your marketing has changed the metrics of business for the good
Metric: A measurement unit (conversions, clicks, leads, and visitors to the most extent, etc.)
Let us consider an example. Suppose the objective of your marketing attempt is to pay less than a dollar for everyone visiting your website.
The question which you should ask is what kind of metric you should use to measure the data?
The second question which you should ask yourself is the usage of KPI and how effectively are you using it for the metric?
With the results stated above, you have paid less than a dollar for each visitor visiting your website for the first time, and your endeavors were well paid off.
Tracking the Business Data
Business tracking depends entirely on the objective you have set for yourself. Are you planning to increase the traffic to your website for creating awareness for the brand you represent? Or do you think about generating the leads as well? Maybe you’re simply motivating the people for signing up for a free demo.
With that being said, there are some basic and the most important KPIs which I strongly believe will satisfy the marketing professionals in all the technology and software firms.
For many, this is a dilemma, but for me, the traffic of a website is a fantastic thing. Traffic simply means the number of visitors visiting your website on a daily, weekly or monthly basis. However, it may also add up the walk-ins or the phone calls.
An increasing number of traffic on the website will drive more visitors to your sales channel.
Defined as the occupied visitors, leads are known for showing a keen interest in any brand through the clicking of CTAs, filling the form for a website or downloading the offers.
They also provide a chance to detect the behaviors of the consumers and optimize on their engagements and actions.
The most common word for money but different factors regulate if you are obliged in using as the KPI. If you are planning out to calculate the initiatives for more extended periods, like website designing, the process is long and hefty to get the most out of the investment.
However, if you measure the short-term strategies, like PPC, attaining the money you invested back should be of your most priority.