Facebook is a social media network and communication site where we can post photos, comment, and even share links of fascinating content on the web. That means you can share anything you like so that all your friends and family members can also see it. On the other hand, Google is a search engine that can be utilized to discover sites, pictures, maps, and even the latest news. Apart from that, both these platforms have evolved into becoming major marketing sectors that even the most extensive online B2B marketplaces rely on. In addition, all major B2B marketing agencies focus on these paid marketing channels to generate leads and conversions.
Though there are many ways a business can market their B2B platform, today we’ll be focusing on Google and Facebook only. It’s a battle between the number one search engine and the number one social media channel.
Formerly known as Google AdWords, is a paid marketing platform known for being highly efficient in boosting your sales.
The advances in innovation throughout the years has given us advertisers and even customers a higher number of decisions than we could have imagined in our lifetime. Accordingly, it has changed how we find, convey, and get data. It has even changed how to look for and buy items today. Google is a web index that is utilized online clients to scan for everything without exception under the sun. A large number of best outcomes identifying with items, tips, recordings, neighborhoods organizations and significantly more in a small amount of a second.
If Google Ads are famous as paid search, at that point, Facebook Ads most certainly have been given the title of a paid social marketing platform. Changing customer practices and examples have offered an increase to online life that let shoppers interface with their companions, voice worries about their encounters, and connect with points and organizations they like.
Facebook Ads stay well known among numerous entrepreneurs as they offer the capacity to locate your objective client and make known to individuals who are in reality interested in buying your item. Something that relatively few promoting stages can give, in any event not in as unbelievable of detail.
Facebook is particular in the case of the audience as almost everyone uses so advertisement there will attract customers who need or uses that. Facebook uses a tool called lookalike audiences that will let you advertise to the ones who are your targeted audience. It allows you to reach new people based on your existing audience. Based on people who have liked your page or who are already interested in your business, you can create and expand your audience by targeting people who share the same interests and behavior as your existing audience. It is an exciting targeting feature that will allow you to reach people that might be interested in your products and services, even if you don’t have any data about their interests and demographics
Facebook uses the data we search for matching your customers to related users. You can use any pictures, videos, and many more to attract customers, if you own an ecommerce business, then Facebook will be a better platform than Google.
On the other hand, making more sales as fast as possible is your objective then google ads might be the better decision. But if you are hoping to grow brand acknowledgment or contact a more extensive crowd, then again, Facebook Ads might be the better decision.
Next, think about your customer's industry. Both B2B and B2C organizations use Google Ads effectively. Facebook Ads regularly work better for B2C organizations, particularly those selling more affordable things, since individuals are bound to suddenly purchase these items in the wake of being presented to them a couple of times. Be that as it may, although for B2B there will be openings on Facebook Ads - particularly for retargeting or same crowds.
Your customer's gathering of people additionally influences which stage you are supposed to pick. Do individuals search for your customer's the same old thing to purchase? Provided that this is true, Google Ads will likely bring the best outcomes. Be that as it may, if your clients are trying to build their audience for a new product, Facebook will work better.
Facebook Ads stay well known among varieties of business as they offer the capacity to point your target customers and advertise to individuals who are in reality will buy your item or services. Something that very few advertising stages can give, in any event not in as extraordinary of detail.
When you have to decide between Facebook Ads and Google Ads for your business, first you need to take a step back and understand what you are looking to achieve from your investment and your available marketing budget. These are the two critical factors when bearing in mind which channel is best. The other elements are also essential and supposed to help to support your decision on what is best for your company or brand.
All in all, use retargeting to maximize the impact of both Facebook Ads and Google Ads. You’ve seen it, I’m sure. You visited a landing page or website, browsed around and left without doing any other thing. But it didn’t end there.
The next day you keep seeing ads for the same website or company. It is retargeting at work.
To ensure that your ads spending did not go wasted, you need to take retargeting seriously. Whether you’re a small business owner or you manage a larger team, follow your customers, educate and nurture them. With Facebook Ads, it’s super easy.…
Do you know how many daily active users the Baidu App has? Well, it was recorded at the end of the 4th quarter of 2018 that the numbers increased by 24% from 2017. It was revealed that this app had 161 million daily active users by the end of the year. – A compelling reason for you to build your Baidu SEO plan.
Baidu is the “Google of China” for having more than 3.3 billion searches per day. This search engine was launched in January 2000 by Eric Xu and Robin Li. Baidu quickly became popular in mainland China due to the fact that is was Chinese. Though it did face competition from Google, in early 2010, the battle switched into a one-sided game. China enforced strict digital rules which caused all sites owned by Google, and many other top platforms like Facebook, Twitter and Instagram, to get banned in mainland China. This move helped Baidu capture up to 80% of the market share in China.
Since this platform is Chinese, you can’t expect to get your site ranked by merely following your traditional SEO techniques. For Baidu, you’ll have to evolve and learn new tactics. Or, if you have the budget, appoint a B2C or B2B digital marketing agency to help you out. Therefore, if you want your business to make an impact in China, follow the Baidu SEO tips mentioned below.
1. A Chinese Hosting and Domain are the First Stepping Stones
By now, I’m pretty sure that you are aware of the fact that Baidu favors local sites over foreign ones. No wonder they have their own search engine, social media channel and even a competitive mobile messaging app to stand up against WhatsApp. – It’s none other than WeChat.
If you want your website to be preferred by Baidu’s ranking bots, then you’re going to have to get a .CN domain. Even if you have the best content in the world, a .COM domain will always hold you back from taking the lead.
The hosting of your website also plays a significant role in Baidu SEO. All sites that are hosted in Hong Kong or China are always preferred more. In addition, if you are planning to get a Chinese hosting, then you’ll have to get the ICP certificate. This is a permit that’ll allow your site to run in China. Though you’ll see some sites that get away without getting an ICP certificate with hosting from anywhere else on Earth, Baidu won’t take it lightly. Over the years, the best Chinese search engine has proven to prefer all sites with an ICP certificate over the ones that don’t.
2. Don’t Go For Censored Content
China is very strict with its digital laws. Since the Great Wall of China was made, it has become pretty hard for content producers to publish. The government goes through all the online content. The sad part here is that Baidu works with the government. That means all topics, events and phrases censored by the Chinese government will immediately be removed from Baidu. On the other hand, it could also lead to getting your site listed in the blocked list.
Therefore, always focus on publishing content that is allowed by the officials. In addition, also keep track of the links of sites you put on your domain. If the site features content that isn’t allowed, your ranking will also take a hit. Failure to follow the rules can lead to actions taken by the government against you. Remember, similar to Google’s policy regarding spam, doing it will give you the same faith on Baidu.
3. Use Simplified Chinese Language
If you are familiar with the Chinese language, you probably know that there are several dialects in China. However, you’ll mostly see simplified Chinese online. Therefore, instead of using English, traditional Chinese or any other foreign language, publish content in the simplified version. Baidu dislikes content in traditional Chinese and English.
If you are the owner of a foreign organization, make sure you appoint a professional translator who is familiar with simplified Chinese. Or, you can employ a Chinese content producer who can manage all the content of the .CN version of your website. In 2017, it was discovered that only 10 million people speak English out of a population of 1.3 billion in China. That’s less than 1% of their population. By seeing this stat, I’m sure you’d want to maintain your site in Chinese to make it accessible amongst the population and on Baidu.
4. Quality is the Key to Success, Not Quantity!
One thing that you can find similar between Google and Baidu is their focus on quality. For Baidu, keyword research and SEO are essential. However, just like Google, you can’t expect to get anywhere merely by spamming. Placing irrelevant links, low quality commenting and even copying content are all violations of Baidu’s algorithms.
If you want your keywords to rank higher, you have to avoid black-hat SEO techniques. Instead, enhance the quality of websites where you paste a link. Go for domains that reflect a high DA and a low spam score. In addition, focus your efforts on improving the quality and authority of your site as well. For starters, go for unique content. After that, optimize all the on-page content and blogs with the best keywords. Enhance the readability and maintain an adequate keyword density. Remember, whether you are targeting that “Numero Uno” spot on Google or Baidu, “content is king!”
Getting a high rank on Baidu is as easy as seeing your website on the first page of Google. However, if you aren’t familiar with the language and their digital laws, you may have to cross a few barriers. The Baidu SEO tips mentioned above are what can help you boost your rank within no time. So begin today, or simply look for a B2C or B2B digital marketing agency to help you out.…
What is the one primary purpose of every B2B PPC landing page? It’s pretty apparent, “conversion”!
A lot of money is invested in running PPC campaigns. However, your investment will go to waste if that specific landing page is unable to achieve the goals you’ve set. As easy as it sounds, do you know what these goals should be? If no, then we’ve got it all covered for you. Take a look at PPC landing page goals every online marketer should focus on for optimal B2B lead generation this year.
1. To Deliver a Download
One of the most common purposes of running a PPC campaign is to deliver a download to your potential prospects. However, one thing that businesses get confused with is whether or not they should ask for data in return. This data can comprise of company name, website, email address or even personal number.
You can offer the following things as a download to your visitors:
• Industry studies
• Case studies
And much more…
Well, we advise that you do request for data in return. You’re going to spend lots of money on running your B2B lead generation campaign, so it’s pretty obvious that you’d want something in return. However, in some occasions this trick may backfire as not everyone will agree with your demands. – Still it’s worth a try!
Once you get your hands on a client’s details, you can reach out them to transform them in to a potential lead with a sales pitch. If you are able to convince them, they may even turn into one of your most loyalist clients.
2. Gain Trust for Great Rate of Retention
You can’t always expect to generate a lead from every user who opens your ad. However, that doesn’t mean that you should simply produce an average looking ad copy. The impression you’ll reflect is what can be the turning point here. While producing a creative and engaging landing page, your objective should be to win hearts. The footprint you set in your user’s hearts should be strong enough to convince them to come back. And if they do, you can expect them to convert.
Apart from that, instead just offering downloadable content, you can request them to sign up for future valuable interactions. For example, a webinar sign up, email signup, product demo request and event invitation are a few great ideas.
However, getting signups may be the easy part here. The real challenge will be too actually get the prospect to show up for the event, demo trial or webinar. Once you get a signup, you just has just begun.
Make sure that your email marketing or support team is always active in sending SMS or emails to your potential prospects as reminders. However, don’t overflow their inbox with emails. You’ll only irritate them. While sending messages, make sure that you also mention other topics as well. For example, an upcoming sale or offer. You never know, brand name or email id could also help them remember that they signed up for an event on your website.
3. Generate Leads or Sales Inquiry
If you are able to generate countless leads from your B2B PPC landing page, it would be a dream come true! However, it’s no walk in the park. You ad copy, content call-to-action (CTA) play significant roles making this possible.
Here are a few CTA’s that can work for you:
• Call Now
• Get a Quote
• Form Submission
• Get Help
• Read Now
And much more.
If you are wondering which CTA to opt for, then its better that you initiate tests to figure out which one is better for you. Once you begin experience quality leads from a specific CTA, you can continue with it until you see the numbers drop.
The landing page you create for your online B2B marketplace can help your business generate countless B2B leads. However, nothing is possible without adequate planning. Without knowing you goals you’ll never know what to do next. Therefore, follow the goals we’ve mentioned above to witness exceptional outcomes.…
Is your business website live? Have you tried every SEO technique there is to rank your web pages? Well, if you still think that your online presence isn’t strong enough to generate quality leads, it’s about time that you start using social media channels.
However, many marketers ignore this tactic as it requires lots of efforts. – Don’t, I REPEAT, don’t ignore SMM!
Whenever we talk about social media, the top platforms pop up in our heads. For example, I’m pretty sure you must be thinking about opening your business page on Facebook, LinkedIn, Twitter, Instagram and Snapchat. Yes, these platforms are the game changers here, but there are many underrated social channels that have high potential but are ignored — wondering which ones? Here are four underrated social media platforms to leverage your online B2B marketplace.
We all know Quora as a simple question and answer platform where you can ask just about anything and receive answers from whoever feels like sharing their thoughts. No, it’s nothing like Ask.com! Quora is a great social media platform as it lets you interact with people through questions. You are free to answer any question as long as you don’t breach any of their rules. In addition, over the past few years, this social network has taken strict actions against those users who were spamming by adding promotional links to their answers. Many users got banned, and maybe that’s one reason marketers avoid using this channel.
To be precise, Quora can still be used by B2B digital marketers to connect with their target audience. By sharing your industry knowledge and expertise, you can generate a strong following and promote your brand once you connect with them.
2. Facebook Messenger
Facebook Messenger has become a separate platform. It even has its own app for Android, iOS and Windows users. Though it’s connected with the official Facebook platform, the features it has makes it a great platform to promote your business directly. Other than that, you can also use this social platform to enhance customer support and experience. With the help of chatbot opportunities, your network can reply to queries round the clock.
Remember, customers will never return to you if their questions are unanswered or they aren’t satisfied with the support you offer. On the other hand, when customers receive assistance, they feel valued and will always remember your services on a positive note.
Flickr has been overlooked for many years now. This platform is a great place to showcase all your images. That means you can add the pictures of your site on this platform. In addition, it also lets you link back to your site.
Images are always good for improving your engagements. In addition, by becoming a part of this community, you’ll have a profile that’ll boost your online presence. The links you use will also generate traffic to your site. Your brand awareness on this site will generate traffic and help your business become a brand in no time.
Reddit is one of the hardest social media platforms to use for promotional activities. If you are a new user and start sharing links from day 1, your ID will eventually get banned for life. Reddit has threads for almost everything. You can talk about games, sports, life, politics, education and much more.
However, while posting comments or threads, make sure you go over the rules highlighted. Other than that, you can also share your expertise by giving advice or answering questions. Similar to how Quora works, this social network also has an ask thread where you can ask or answer any question.
If you want your worldwide B2B marketplace to become a successful venture, you have to try everything you can. Even if you already are running an SMM campaign, there is no harm in adding these four underrated social media platforms. Once you start using them and become an active member, you’ll begin to experience immense traffic and quality lead generation from all corners of the digital world.…
I’m pretty sure by now you’ve heard numerous times that having a website is a crucial element in achieving business growth. However, there is a lot more to it than just introducing an online B2B platform for your business.
In order to enhance the authority and effectiveness of your site, you have to utilize B2B digital marketing techniques in the best way. Though B2B content marketing is considered the best one, you still have to use a blend of all other methods as well to boost your traffic and lead generation.
If you’ve just started a new international B2B marketplace and wish to have an online presence, you have to create a well-thought, error-free digital marketing strategy. Even the slightest of mistakes can ruin your outcomes and lead your startup to go down the line. Well, you don’t have to worry because in this blog we’ll be covering some of the most common B2B marketing errors you should avoid for survival in your specific industry.
1. Poor Strategy
One of the most common B2B marketing errors that lead to failure in the first few months is a lack of adequate planning. How can you expect to reach your destination without having a map or a guide to take you there? Similarly, as an entrepreneur, you have to plan and set your goals and objectives. You have to know what you want so that you can aim your tools and strategies at the right target. For example, do you want to increase your traffic, sales, ranking in Google, generate engagement, or simply enhance your online presence? You must set your goals carefully before hitting the gas pedal!
Other than that, you must also determine your target audience. Without creating segments of your target audience, you’ll never know who to target your techniques on. Ask yourself, what you have to offer and who will appreciate your products and services the most. The answers will help you determine your target market.
2. Setting Unrealistic Goals!
Nothing is impossible, said by many business leaders! However, that doesn’t mean that you should walk on a path that is unrealistic. For example, you can’t expect to become a success overnight. It requires hard work, adequate planning and a good strategy. You must set your goals for the medium or long run. There are thousands of organizations in the world, and all of them took time to become successful.
To make that happen, start by using cheaper techniques like B2B digital marketing strategies – such as content, SMM (social media marketing), SEO (search engine optimization) email marketing, Google Ads, etc. Avoid overpriced offline B2B marketing techniques which are prone to spending up all the money in your budget. In addition, your expectations should be aligned with the current budget that you have. Apart from that, make the most out of all the B2B digital marketing tools you have. Once you’ve got all these things straight, you’ll eventually start generating a better ROI.
3. Ignoring Analytics
A common mistake many new business owners make is that they don’t monitor or analyze the results their B2B marketing is producing. We know that they are pretty busy managing everything, but this mistake can become the reason for shutting down the business.
With the help of reports and outcomes, you can understand which sector requires more work, or which strategy should be stopped with immediate effect. To avoid such consequences, all you have to do is track the performance of your online strategy. You can use tools like Google Analytics to analyze the performance of your website. This tool will reveal the source of traffic, bounce rate, average user time, country, the device used and much more.
Apart from that, you can also use the A/B testing technique to determine which strategy can generate better results for your online B2B marketplace.
4. Purchasing Email Lists and Links
Google loves those sites that use fair means of marketing. In other words, all those who use black hat SEO (illegal) techniques will only get flagged as spammers. In addition, their web pages will also get de-indexed. White hat SEO techniques are what will help you get in Google’s good books.
Therefore, instead of buying email lists, increase your subscribers by convincing your viewers. In addition, there is no need to buy links when you can generate high-quality content. You’ll find many great free guest posting sites that publish your content with a do-follow backlink. When it can be done for free, why spend money?
5. Don’t Forget to Optimize your Web Pages
SEO is a crucial digital marketing technique that has the power to generate immense organic traffic. If done right, you can get your key phrases and web pages ranked on the first page of all the top search engines like Google, Bing, and Baidu.
Start with your keyword research and shortlist all those terms that are both relevant to your content and are searched by users. After that, organically place these keywords in your content and pages to eventually witness a boost in your rank. In addition, optimize your site speed and assure that its mobile friendly for a better position. Nowadays, people prefer using the internet on their handsets more than their desktop. So mobile optimization is essential. Google, the best online search engine, has also given importance to mobile optimization by introducing the mobile-first index algorithm in 2018.
6. Publish Outdated and Irrelevant Content
Currently, 93% of B2B digital marketers are using content marketing as a strategy to boost their online presence. Well, are you? If not, then you’re losing big time. The stats clearly indicate that almost all your competitors are using this strategy and if you want to get anywhere close or ahead of them then this is the technique to invest in.
However, certain aspects need to be considered while publishing content. Your content has to be unique, creative and engaging. The whole purpose behind publishing content and promoting it is to generate traffic and leads. Therefore, never post outdated or irrelevant content. This will only scare off your readers and drop your authority and rank on search engines. If you can’t handle content production, you can always outsource or hire a team of quality copywriters to do things in the right way. Believe me; it’s worth your investment.
The Bottom Line Is…
B2B digital marketing can get pretty tricky. However, if you want your B2B platform to succeed, you cant only rely on traditional marketing techniques. The world is evolving, and digital marketing is your ticket on the train to success.
If you want to become a successful B2B marketer, you have to learn from your mistakes. The B2B marketing errors mentioned above are quite common in the modern digital environment. However, now that we’ve highlighted them, you can prepare yourself and your team to avoid taking any harmful steps that may lead your business to go down the line.…
Starting a new business is one of the toughest things. However, making that new business a success, in the long run, is even a more significant challenge.
A significant number of startups usually close down due to failure. However, the ones that do survive have the opportunity to become worldwide sensations in the book of business history. – And believe me, dreams do come true! All you need as a business owner is the dedication to work hard, the guts to take risks and the grit to make it possible.
All startups wish to get their hands on tools and techniques that are easy on the pocket. Well, in order to survive in the modern environment, you’re going to have to initiate a digital marketing campaign that makes a blast in the market. Such a campaign will require some heavy fire tools that are both effective and won’t break the bank for you.
In this blog, we’ll highlight three of the best and must have online marketing tools that every B2C or B2B marketplace needs in their initial days. Without further ado, let us show you how these tools can turn the table in your favor without having to go above your shoe-string budget.
1. Google Tools
I’m pretty sure that you’re already familiar with Gmail, Google Drive and Google Docs. As important as they are in managing all the data for your business when we talk about marketing, three primary tools have to be focused on.
★ Google Tag Manager
★ Google Analytics
★ Google Keyword Planner
Do you want to know the best thing about these tools? There’re all free! Google Tag Manager and Google Analytics are essential for startups as they are used to track visitor data of your website. They provide you with complete data that can be used to analyze the performance of your content or specific web pages. All startup firms require loads of data to come up with new strategies to target their audience.
On the other hand, Google Keyword Planner is a tool used by digital marketers to gather data related to the keywords you plan on working. In order to make your SEO effort pay off, proper keyword research is essential, and this tool is the best one to make that happen.
Mailchimp is an easy to use tool that you can use on your website to enhance the quality of customer support. With this tool, not only can you send and receive emails from your prospects, but you can also enable live chat support. With live chat, you can solve your visitor’s queries, and engage them at that very moment. This tool is an excellent communication channel that can enhance user experience and win hearts.
A great digital marketing technique that is both effective and cost-friendly is SMM. Social media plays a vital role in our lives as the majority of the world’s population that has access to the internet can’t go a day without using at least one platform. In fact, in 2019 the number of global social media users is expected to touch the 2.77 billion milestones. In addition, by 2021, it is expected even to cross the 3 billion mark.
However, there are too many social platforms out there. In fact, on average every internet user has a profile on five social platforms. For a brand, seeking social media presence on all the top platforms, its crucial for you to be active on all of them. As rewarding as it sounds, managing so many accounts at once can be tricky. You may even have to hire a social media expert to handle the pressure. Instead of paying a high salary to an SMM expert, all you need is Buffer.
Buffer is one of the best social media automation tools that lets you manage all your profiles from a central dashboard. In addition, you can also schedule posts and track the performance to have a better understanding of the response.
Online marketing is a rewarding technique that can help your startup become a brand this year. However, it can become challenging to actually build your presence without the right weapons in your arsenal. Therefore, start with the tools mentioned above so that you can establish a good online presence without breaking the bank.…
In today’s modern B2B business environment, you can’t even imagine ignoring B2B digital marketing techniques for quality lead generation and sale. However, many ecommerce business owners often miss out on using SEO lead generation techniques in their marketing strategy. To be precise, SEO for B2B is not an add-on, it’s actually a crucial aspect for organic lead generation.
You can’t imagine seeing a rise in your online B2B sales until you surge SEO traffic. SEO should be the principal of how you implement other B2B digital marketing techniques like content creation, social strategy and web development.
If that doesn’t influence you, take a look at this,
Over 3.5 billion searches are made on Google per day. That’s more than 40,000 per second! Imagine the traffic you can generate by getting ranked on the first page for specific keywords and search phrases.
High Ranking Puts You at the Top Spot
If you aren’t entirely aware with what SEO does, then I’d like to make it clear that this B2B digital marketing strategy helps merely your web pages reach the top of every search related to your products or brand. When you have ranked anyplace on the first page, your click-through proportion has a better chance of growing.
We can even call it human nature now! I mean, don’t you click on the links that appear on the first page? I’m pretty sure you do!
That means your ultimate goal should be to capture that Numero Uno position though that isn’t a walk in the park! Here are a few tips on B2B SEO marketing to increase both your organic B2B lead generation and B2B sales.
1. Primary Keywords in the Right Place
In order for your keyword to have any chance of getting a good rank, you have to make sure that your keyword is mentioned at least once in the following areas;
★ Post Title
★ Page URL
★ Meta Title
★ Meta Description
Although this is a crucial aspect that should never be ignored by any B2B SEO expert, you have to do it smartly. Surprisingly, the flip side of the technique is known as one of the biggest SEO mistakes that you should avoid. It’s called keyword stuffing. As a B2B SEO expert, you have to make sure that your content should be targeted to human readers. In order for that to happen, it should flow naturally and make every keyword look natural and valuable. – Balance is crucial to make the most out of it!
2. Manually Add Pages to Google
If your website is new, or you’ve made some changes in the content of a specific web page, there are times when it won’t get indexed as fast as you want. If your page doesn’t get indexed, you’ll never get any keywords ranked, and eventually, you’ll end up with no traffic. However, you can manually get your pages indexed by requesting Google crawlers to view your page. All you have to do is use the Google Search Console, formerly known as the Webmaster tool. Simply add the URL you want to get indexed, and Google will go through it ASAP!
3. Use Internal Links
Internal links are highly beneficial for a website. Not only do they help readers move from one page to another, but it also helps in improving your rank on Google. Internal linking is a great SEO technique as it helps reduce your bounce rate and boosts your website’s average user time. These two figures can be seen in with the Google Analytics tool. As a B2B SEO expert, your job is to make sure all the reports shown in Google Analytics are good. Therefore, make sure your use internal links.
4. Content is King
Yes, SEO is essential in getting your site ranked on Google. However, if you have exceptional content on your website, your life will get a lot easier. Google is always hungry for informative and high-quality content. In fact, you’ll even see many web pages that get ranked without you even using SEO techniques on them, if the content is engaging and effective enough. However, SEO is primarily used to polish that piece of content. Your optimization process will increase its probability of ending up anywhere on the first page, or even in the first position.
Make sure all your content is error-free and unique. Any sign of plagiarized material will only get your website a penalty that can result in a drop of rank on all your website. Or, in some cases, if too much content is found to be copied your site may even get flagged, leading to all your pages being removed from Google. Though content is what can help you drive in a race, if misused it can throw you out of the competition instantly!
The tips mentioned above are crucial to helping your Online B2B marketplace generate an excellent online presence leading to more B2B sales. As a B2B SEO expert, you have to make sure that all your web pages are optimized and have the right keywords. In addition, ensure that all the content on your site is of high-quality and is informative. Once your website is SEO optimized and has the right content, you’ll eventually witness your keywords, and web pages get a good rank on Google, and other search engines like Bing and Baidu leading to more B2B sales.…
As a B2B marketer, I’m pretty sure that you know the importance of showing up at a B2B trade show. Such events are considered ideal to meet your potential clients all in one place. Therefore, adding trade shows in your B2B marketing plan is often a great way to meet and greet your target prospects.
There are numerous ways to market your brand and inform the world that you are about to attend an upcoming B2B trade show. Take a look at the best ones in order of costs from the least to most expensive.
1. Become a Speaker in the B2B Event
Showcase your authority in the B2B event by becoming the speaker or host of the B2B trade show. However, that doesn’t mean that you can only speak about your brand and get away with it. As the speaker, you have to be neutral. Guide the audience by informing them about all businesses there. In addition, while introducing yourself, you are welcome to give a brief introduction to your business as well.
One great way of promoting your B2B platform or booth at the trade show is by inviting one of your prospects to share their story. The authenticity of the story will definitely help you gain a presence in the event.
2. Simply Attend
If you aren’t in any mood to make efforts in promoting your brand, you’ll generate many leads by merely attending and setting up a booth. Thousands of visitors come to the event, so there are strong chances that if you’ve got your booth at an excellent location and made it look attractive than many people will step up to your stall.
Though event organizers charge money for booths, you can always speak with them for negotiations, or you can even request them to let you set up for free in return for a favor. For example, in return for a free booth, you can offer them to promote their event by writing blogs or merely using social media networks. – Believe me, it works!
3. Promote your Business through Different Media Channels
If you are ready to spend a few bucks, then there are many ways to market your online B2B portal during, before or even after the event. If there is any trade show website, directory, or even magazine, you can feature your brand on it by paying the publishers or organizers.
On the other hand, you can also hand out fliers at specific locations locally or place an ad in the newspapers to inform your target audience that you’ll be at the event. These techniques are excellent lead generators as they’ll invite many future clients to come especially for your brand at the B2B trade show.
4. Become a Sponsor
Though this may sound like an expensive technique, there are ways to still get in under your budget. If you are a sponsor, it’s pretty apparent that you’ll get special privileges. Therefore, instead of setting up a boost to share your contact details, you can do all that on the website, event page or magazine of the B2B trade show.
In addition, you should also visit the event and meet business personals to share your expertise with them. You can physically visit your target buyers’ stalls as well for their contact details. Once you have the details, it’s up to your sales team to make calls or emails to them to convert them into leads. That apparently gives you two unique ways of generating leads. It also means that your cost of sponsoring the event will surely be covered.
The Bottom Line…
B2B trade shows are great for an international B2B marketplace to make a statement and garner leads. However, the drawback is that many competitors and businesses are also present at every event. In order to become the real winner, you have to make efforts to lure your target audience towards your booth. Or, you can use other techniques merely to promote your brand in the name of the event. The strategies mentioned above are exceptional in all ways. Feel free to try any or all of them according to your budget.…
It is a known fact that one cannot target if the aim is off. In B2B companies the major reason for incorrect aiming is misaligning of B2B marketing and business development teams. The alignment of both sides is very crucial for targeting the audience.
Inside view’s, 2018 survey showed that only 24% of organizations agree to the definition of the target segment and it is the #1 biggest challenge according to shared data on target accounts. Ironically, it was the #4 challenge only a couple of years before.
Definition Of Target Audience
First of all, it is essential to understand what the target audience is? Regarding generating revenues, the target audience comprises of accounts that are most likely to buy the product or service from the B2B marketplace. It is a group considered as ideal customers and prospective buyers.
Why Sales And Marketing Should Align?
Now comes the real question why alignment is necessary? Well, think about it if the marketing team is busy persuading one customer and the business development team is chasing another what would be the result? Wasted efforts and missed opportunities and who wants that?
It is incredibly crucial for B2B sales that both teams are agreed on the definition of an ideal client which vary company to company but should not differ employee to employee. It is the only way to make everyone sure how and why the target audience chooses to buy. It is an absolute must that everyone from the company speaks the same language when they interact with future buyers.
The Real Obstacle In Alignment
All of it sounds so simple you know what’s the big deal getting two departments of the same company on one page? Well, it is a big deal! The difference is in viewing the targets. Marketing sees the client, for example, the manager of some company whereas; Business development or sales know the client as ABC from XYZ company. For sales the name and location matters but for marketing position matters.
The primary reason for this disconnect is the different foundational systems used by the two departments to store and manage client-related data. Marketing relies on marketing automation system while sales have a sales automation system. This leads to further hands off between the teams.
Now, that we are aware of the factors hurdling between the alignment of the two teams let’s see how they can be overcome.
The first thing is to know about the stakeholders involved in buying. If you already have some B2B leads then review the database of the customers and see the influencers. Call for industry analyst report for the insight and to know about the denominators like role, industry, company size, etc.
Create the buyer personas together as one and not as two teams. Gather the information from both sides and study them to figure out who responded to what. By combining the information about the buyers, the company will have a more thorough and realistic approach towards the prospects.
Map The Solutions To Buyers
The next step is to clarify the importance of your product or service and why a buyer should invest in it. Begin with mapping the most pressing concerns of the prospects and then decide how your service or product can address those issues.
Also, don’t forget to compare the characteristics of your product to the competitor’s offering. Naturally, it is advisable to concentrate more on the traits that set you apart.
Make It A Habit
The whole process of alignment is not a one-time exercise. As we all understand that the target audience can shift and so the makeup of stakeholders. There is no one size fits all rule for the target audience. Regular discussions between marketing and business development are compulsory to identify the changes. When we talk about B2B vs B2C, this one is a significant difference because B2C target’s nature often remains the same, but in B2B every client is different.
Marketing and sales will benefit in a big way by seeing their targets in the same manner. It will aid in influencing buyers at various stages, and they will also be able to pinpoint the campaigns to drive successful results. It will make a seamless experience with accounts possible, and many confusions of the prospects will be acknowledged on time.
With technological development taking over many business operations, many B2B marketers have decided to carry out their promotional activity online. However, one drawback of using online B2B marketing techniques is that you can only target those international buyers who have access to the internet. Businesses lose the chance of face-to-face interaction.
Therefore, it’s pretty apparent that in order to achieve success and target all your potential B2B buyers, you need to make sure that you use a blend of both online and offline methods. Today, we’ll mention some of the most effective B2B traditional marketing techniques that you can use offline.
· Sponsor an Upcoming Event
By investing in sponsoring an event, not only do you receive recognition through the event, but also signifies that your business is trying its level best to meet its social responsibility. During the event, your sales representatives will get a chance to sell off your products face-to-face. In addition, they also get a chance to answer any questions and physically provide them with a short guide of the product.
However, you need to make sure that the event you sponsor is expecting an audience that would have interest in your brand. There is literally no point in investing in a event that is not related to your market niche.
· Participate in B2B Trade Shows
B2B trade shows are pretty popular in the modern B2B environment. These trade shows allow you to interact with your potential prospects and tell them more about your company, products and services. In addition, you’ll actually see all your competitors present there as well. This can help you to understand what you are up against and which marketing techniques they are using. Consider such events as learning platforms for your team.
During trade shows you’ll get a chance to explain what your products are capable of and why your B2B buyers should buy from you. One significant benefit of participating at a B2B trade show is that you may get an opportunity to recruit some of the top branding professionals of your industry.
· Host Company Events
Many organizations around the world host at least one event every year for their company. These events are open for public and media personals. You can show the world your products and highly qualified team. In addition, with all the media attention you’ll get, you can launch a new product in this event. If you aren’t looking for something formal, you are also free to host sports events where your potential audience can participate as well. Such activities help in building trust amongst your clients.
Another great way to boost your brand’s image, as well as people at your event, is by inviting influential people. Nowadays, influencer marketing is on hype, and you can capitalize on this opportunity by inviting influencers who publish content online related to your industry.
· Use Posters and Billboards
Though posters may seem pretty small scale, that doesn’t mean that you have to put them up. If you don’t feel comfortable sharing posters, you can always consider opting for billboard marketing. Billboard marketing has been around for many decades and still hasn’t lost its touch. Since this technique is considered for those who are in B2C businesses, B2B companies can always invest in it as even their potential clients travel and can see such promotional banners on their way to work or home.
B2B marketing is no walk in the park. Since B2B buyers are associated with running their own businesses as well, every move they take is well planned and researched. Therefore, in order to convince them to make their purchase decision in your favour, you have to make sure that you get into their heads. With offline marketing techniques, there are higher chances of using various emotions and information to generate a good lead. Therefore, we advise that with all your digital marketing techniques, you also invest time and resources in offline B2B marketing strategies to generate leads.