Millennials, they have been regarded as everything. From fearless to lazy and too powerful, they are everything. However, whatever anyone may talk or think about this group, one thing is understandable: Generation Y or as we may like to call them ‘the millennials’ pursue to have an impeccable impact on the society and the economy in particular.
As per the reports provided by Nielsen, Millennials disburse nearly $65 billion a year and affect almost one trillion dollars in the consumer spending in total. This is considered as a lot of power spending, which is precisely the reason why if someone’s in the industry, there’s always a reason talking about Generation Y.
Jasmine Glasheen, who is a renowned marketer, a writer from Retail Minded has her views about this. Jasmine is also working as a contributing editor for RetailWire and a consistent contributor for different publications in the technology, business and retail sectors with the likes of NectarOrm, Fiverr, RetailWire and Retail Minded.
Calling herself as a millennial, Jasmine knowns the insides regarding the shopping preferences of this generation and shares some of her valuable insights regarding the selling and engaging to the Generation: Y.
1) Top Proposed Action Steps for Retailers:
The first action step which retailers should worry about is mixing up with the locals in general. Millennials like the feeling when their hard earned money is going for a good cause or has a value associated to it, therefore, the source from the local growers and makers whenever it’s feasible and publicizes the cooperation well.
The second most important thing which retailers must always focus on is that their websites should be compatible with the iPhone.
Finally, the third and the most important one: It is important to remember that the points for prices are the most valuable of all. Millennials are not millionaires by birth. The brands that perfectly cater to their requirements win mainly because they know how to master the selling of the sustainable products at decent price points.
2) Things Retailers should understand about Millennials:
The most important thing which retailers need to understand is the fact that Millennials are not peculiar people at all. Undoubtedly, they shop using the smartphones and have a long affection for goods sourced locally, but they are regarded as engaging the shopping experience in person and being addressed by a well-trained and dynamic retail staff.
3) Best Retailers Examples Doing an Amazing Work at Engaging the Millennials:
The best possible example that we can think of is Moosejaw. The brand itself is communicating with the millennials in a manner in which they can easily understand. Moosejaw has created witty elements attached to it with a point of mockery which millennials will appreciate and is something which is satirical to the extent.
Hopefully, in the possible future, the organization will keep their marketing strategy on point with the millennials despite the fact that Walmart bought them.
The brands which are not doing their best; the big box retailers of myriad which aren’t getting particular with a thought-provoking inventory or sharpening the local markets. These brands are representing ‘the man’ of this generation.…
The B2B marketers today are engulfed with the number of content they can make in a single day. From videos, eBooks to the blog posts, content marketers can do it all.
With different kinds of content existing out there, how much are you aware of the content perfectly fitting into the niche for marketers? How much of these content is authentic and reliable enough to generate sales and revenue their profits?
One primary form of content which is coming out rapidly is the success stories provided by the clients and customers. Whether in the video format or content form, the success stories given by the customers generate enough leads as per their requirements and needs – a proof that the services or products generate results efficiently.
Below are some of the exciting statistics showings how investing in the success for customers’ content may prove efficient for B2B organizations:
1) According to a research conducted by Gartner, by the end of 2020, 85 percent of the interactions customers make with the brands will take place without communicating with a human.
Previously, the customers would email, write letters or call an organization and communicate with the sales representatives when they desired to attain information about the services and products they were seeking.
However, today, there’s no need to call the sales representatives and spend time on the phone communicating with them and waiting for an answer from the sales representatives. Today, the sales reps research about the information you’re seeking and only contact you back when you have finalized your decision.
As per the report generated by HubSpot, it has been assumed that majority of the buyers today wait until they are 60 percent ahead during the process of purchasing before contacting any sales reps.
2) According to a study conducted by the Software Advice, the buyers purchasing the software who took feedback from their competitors and buyers are 2.5 times more pleased with the products they have purchased.
Publishing testimonials and case studies help you retain the customers and win the sales effectively.
3) According to Google, 60 percent of the buyers online search out for competitor reviews and testimonials given by other users.
Organizations may entice interest among the clients with informative content educating them and answering their queries throughout the complete stage of sales cycle.
According to a research conducted by Tech Target, it has been estimated that nearly 65 percent of the buyers in IT require almost four pieces of content for shortlisting the possible vendors. The rule is simple, the more content you produce, and the more chance you have for your name in front of the targeted buyers at the right time.
4) A study conducted by hawkeye indicated that 71 percent of the buyers in B2B in the stages of awareness and nearly 77 percent in the stages for evaluation cited case studies and testimonials as the most efficient and informative content types.
Case studies and testimonials are valuable and informative during all the phases of the sales process.…
For nearly half of the decades or more than that, North American and Western European telecommunication organizations have concentrated on attaining growth in the market for consumers, as the usage for cell phones became increasingly popular and telecoms sold TV, broadband, and other services to their consumers at home or on the go.
However, today, these telecommunication organizations are required to swing their management focus towards growing and protecting the market for business, where most of the executives explore new opportunities and untapped prospectives. As a matter of fact, over the course of the next few years, the significant growth in the services for business is predicted to cross the market for consumers and become an essential engine of growth for major telecommunication companies.
Organizations failing to alter their marketing strategy in B2B and responding to the continually evolving customer needs will distance themselves from the ones they are planning to reach. The ambitious market is fresh for the providers seeking out to prove their identity and capture the customer loyalty for a long time. In addition to that, some of the changing telecom trends in B2B are as follows:
1) Incorporate the hard-hitting Content:
A well-planned leadership is not supposed to be a proposition for doing things in one go; it should incite content for franchise stretching across all the marketing funnels. For instance, instead of thinking and acting like a publisher, think of yourself as a Hollywood hero and plan on doing less but execute it better. Create a small marketing team from the content catalog you have made and alter the content as per the needs and requirements.
2) Acknowledge the significance of thought leadership:
Most of the B2B customers today look out for the organizations they can place their trust into. To make a small list of vendors, the Telco providers are required to make an appropriate content that underscores their expertise in the market. The most helpful and honest information eradicates the factor of risk from the process of buying and exhibits an understanding of customer challenges, restrictions on the industry and significant business pain points.
3) Invest in the resources where it matters the most:
When understanding the best position to locate the budget between the bottom and top messaging channels, follow a set of rules to assist in maximizing the ROI:
- The practice of 60/40 is the most effective. Invest in 60 percent of the budget in branding and 40 percent in the bottom-channels for messaging.
- For every single dollar spent on the development, try spending ten dollars on the distribution channels.
- Even though it’s essential for the marketers to invest in different channels, always remember that nearly 20 percent of the investments will generate 80 percent of returns.
As 2018 is progressing at an expanding rate, the marketing teams and firms in B2B are most of the times questioned to meet, execute, evolve and measure the presumptions of both the supervisors and customers.
While the majority of the marketers in B2B are well aware of their budget and how they will spend it for the rest of the year, at this point from the higher perspective, there should be a method for making appropriate strategic and tactical changes as the year advances and numbers start coming in.
This is precisely the reason why we observed some of the most informative news on the industry from 2017 to examine what the research currently suggested and where to shift the focus.
1) Content Personalization
It has been widely estimated that content personalization has gained vital importance for the marketing teams in B2B; however half of them are scuffling with the quality of data being produced, and one of the essential constituents for prosperous efforts for personalization as per the research conducted by the Monetate study.
The good news, however, is that most of the marketers are spending more of their resources in personalizing their content and grasping the buyer journey in B2B. It has been noted that nearly 60 percent of the marketers accepted that they had documented their strategy for personalization.
2) Content Marketing
According to an estimated source, 53 percent of the organizational marketers in B2B are dedicated towards content marketing. As per the report provided by B2B Enterprise Content Marketing 2017: Budgets, Benchmarks, Trends – North America provided with interesting facts regarding the existing state of the content marketing in B2B.
Apart from providing half of the information, the report suggested that B2B marketers are very much dedicated towards content marketing, and stated that the success factor for content is enlarging exponentially.
3) Social Media
A report provided by the CMO Survey Highlights and Insights provided conclusive information about the marketing budgets of the service and product organizations in B2B. The report stated that these organizations were spending nearly 10 percent of their marketing revenue and budget on social media in 2017. The report also suggested that these organizations were planning to spend more on social media in the coming years.
In 5 years, the marketing leader suggested that they are planning to assign nearly 18 percent of their generated budget in social media.…
Problems from the management of cash-flow systems are still a significant concern for small and medium-sized businesses, constituting a vast number of trading merchants located in the United States, as per the research conducted by Kramic Labs and MasterCard.
The payment in B2B businesses have scourged the segment to a vast extent, however, with pain points appearing in no small extent, the industry is digitizing and shifting at a tremendous pace.
In the past, merchants used to make payments through the analog methods. The entanglement of the payment methods in B2B along with a fixed price of the digital solutions has kept small-and-medium-sized businesses – merchants to be specific – from getting away from the analog payments.
It has been reported that last year, businesses in the United States still managed to make half of their payments through check as per the reports suggested by AFP.
With digital methods expanding to a large extent, so are the options. New challenges are being faced by small-medium sized businesses are transpiring. In recent times, a whole new set of offerings have precipitated the merchants in digitizing a large chunk of their cash flow.
Even though the checks are still the source of payment for business credit and debit cards, invoicing, along with personalized payment tools and PayPal, which are getting extremely famous as per the research conducted by Kramic Labs and MasterCard.
Most of the times, sellers are using different methods for personal and business use and others for both of the uses. However, with the process of payment methods going digital and speeding up at a higher rate, the payment process is improving a lot.
This is going to develop a market for new solutions. The existing problem at hand is changing with digital payments going unreachable; the issue, on the other hand, is now relying on the fragmentation and complexity existing in the options for payments with no proper suspension for reconciling and streamlining the various types of methods.…
Are you aware of the fact that nearly sixty-three percent of the businesses and business organizations have their content marketing strategies documented? This fact is provided by the MarketingProfs and Content Marketing Institute.
There is no shame in admitting that these organizations that have a knack for a decent strategy are going to believe that their efforts for content marketing did not go in vain.
Without a decent strategy, there’s no point in discussing an organizations failure or success, and all of their efforts will be wasted in the end. This is how important content marketing is.
According to a survey, nearly sixty-five percent of the people believe investing in content marketing is going to boost-up their organizational values and sales respectively. Most of the people think in learning the useful techniques for developing an effective content marketing strategy.
If you are in a group and have been planning to create an effective strategy for content marketing, we’re going to help you make the best marketing plan.
With our efficient marketing plan for content, we had expanded our traffic to a large extent and boost conversions since 2013 when OptinMonster was first launched. With a lot of learning and expertise, we have come a long way.
There are many guides for effective content marketing. However, the guide which I will be sharing is based on my experience and is purely performance driven. These 11 steps for executing and developing a perfect marketing content plan will help your organization expand massively without wasting any resources.
- Establish your goals and mission
- Prepare your KPIs
- Gather information about your targeted audience
- Evaluate your position
- Point out the best channels for content
- Decide the types of content
- Identify and administer the resources
- Develop a calendar for content
- Create the content
- Distribute the content and market it
- Examine the results
What do you think comes to your mind when you hear the word SEO? How well do you cope while trying to improve your rankings for your website?
Majority of the people spend their time carting the keywords and nothing more than that. However, if you are efficiently working on optimizing the keywords but are still not getting the desired results, you might focus your attention towards other important factors affecting your rankings for SEO.
According to a research, 93 percent of the internet encounters start with search engines. So what exactly happens when someone is searching something on Google? According to a source, there’s a 33 percent chance that the top results will be clicked. This means if your page is not clicked, there’s a possibility that you might have lost a potential visitor.
Another interesting fact which many people ignore is that nearly 75 percent of the people don’t click on the second page of the search results. The most important reason why other websites are getting traffic on Google is pure because they keep ameliorating their pages for desired SEO results.
However, it’s never too late to improve. Some of the best ways for improving your SEO rankings are as follows:
A term called ‘dwell time’ is mostly used when visitors spend too much time on your website and do nothing. This may severely affect your SEO rankings. When you are providing content which is helpful and engaging to the visitors, your dwell time will naturally improve.
According to a research, content ranging between 2000 – 2500 words is helpful for high search rankings on the internet.
Improve Your Page Load Speed:
Page loading is important for quite a few reasons. The first thing which you need to understand is that if your page load is slow, Google will rank your page accordingly. This will eventually tarnish your rankings.
Therefore, improve your page load speed if you think is not up to the standards.…
For those who are not aware of this, strategy for a brand is the first and the foremost component of the structure because of its relevance and significance for the success of L2R. Developing the remaining part of your sales and marketing objectives for a brand that is struggling is similar to building a home on a sand bed. It might prove to be useful but will have no success permanently.
We have estimated this fact many times that clients concentrating on the brand as a whole during the initial stages have more chance of getting high sales leads quarterly or within a year. This is precisely why it is so important for marketers to let people know what their brand promise is.
A brand promise is a kind of commitment that you make to your loyal customers and clients when they are doing business with your organization or you. Your task is to make your brand promise or your brand the same thing.
There are few things that a firm brand promise can do in the marketing for B2B. Some of them are as follows:
- Explains what you do
- Effective primary benefit for the customers
- Creates credibility in the market
- Develops a strong emotional connection
- Supplicates curiosity
- Motivates the action
In my opinion, the best and the worst brand promises are as follows:
Let’s focus on the worst brand promises first:
- Ernst & Young: Building a better working world
- FileMaker: What’s your problem?
- UPS: What can brown do for you?
- Exxon: Energy lives here
- Lockheed Martin: We never forget who we are working for
Let’s focus on the best brand promises:
- FedEx: The world of time
- BMW: The ultimate driving machine
- Reebok: Be more human
- O’Douls: What beer drinkers drink when they are not drinking beer
- GE: Imagination at work
These are some of the best and worst brand promises. I hope you might disagree with me. However, the essential thing that you could do is make your sure that your brand is compelling and persuasive and different than the conventional brands. This way, you can stay ahead of the game.…
Most of the organizations including 90 percent of the companies of B2B employ marketing for the website as a part of their strategy to attain L2R (lead-to-revenue). It doesn’t matter what kind of website you initially have. Whether you are using your website for educational purposes, selling through E-commerce, creating awareness, etc. – you are required to expand your website’s effectiveness and efficiency.
In my organization, we experienced a lot of changes and made suitable recommendations for many websites. Most of the websites are in no position for even small attention; a large number of other websites, however, can take significant advantage from executing these strategies. They are:
1) Start by adding updated and fresh content for your website. Visitors are most impressed when they get to see things which are knowledgeable about them. Updated content gives you an advantage in the algorithm for Google searches. This is precisely why organizational websites should have blog sections for their readers to stay ahead in the market.
2) Try updating your website more suitable for the mobile applications. According to a report, nearly 75 percent of the searches being done on Google is through cell phones. Most of the websites today are mobile friendly. If your website is not updated to the mobile version, you should do it immediately.
3) Try removing all sorts of dead and fixed links. For visitors visiting your website, links which are broken may severely damage the SEO rankings of your website since they decrease the score and quality with the search engines.
There are many tools helpful for removing the broken links on your website. It’s your job to know that which tool is perfect for you.
4) Try improving your page load time if it’s more than three seconds. Pingdom.com is the most famous tool for testing the page load and provides all sorts of information for improvement.…
Is the website of your business organization expanding leads for your business? Leads that is helpful for your sales team to close effectively?
Most of the organizations in B2B are scuffling over the strategy for generating leads online through their websites. They are most of the times confused and unsure how to execute their ideas efficiently. But like most of the organizations, they should be well aware and informed about their leads – since better leads will take them to prosperity.
Initially, what most of the organizations are seeking is in improving their rates for conversion and eventually targets the value propositions or CTA buttons.
Business organizations are well aware of the A/B test and monitor specific elements of their pages to observe which versions could be altered or modified effectively.
This might sound a little offensive to many, but believe me, these are all the best methods and practices to ameliorate the conversions.
According to a research conducted by Stanford University, 46.2 percent of the people believe the criteria for crafting a website is the most important objective for any organization. It is extremely vital that the website design for an organization looks professional to the core.
Trust me, but it surely matters if your website is appealing or not and plays an essential role in optimizing the conversion rates. Given fifteen minutes to ingest the content appropriately, two-thirds of the people would divert their mind in reading something which is crafted artistically in comparison to something which is made quickly. Therefore, if you want people to visit your website and read the blogs you post, you need to revamp the structure of your website and make it more creative and appealing to the eyes.
However, this is not it. If your website is not eye-catchy at all, people will stop visiting your website entirely. According to an estimated source, 38 percent won’t visit your website ever again. Now that’s a significant percentage for losing the leads.…