Don’t you just love the sight of likes and retweets on your latest social media posts? In fact, we are so obsessed with seeing likes on our posts that we simply delete it within a day or two if we don’t get that many. However, as a B2B marketing agency, this misconception can hurt your business big time. Likes, retweets, comments, and similar engagements don’t show the performance of a particular post. It's only a superficial fact that looks appealing to us.
There are many more such misconceptions that we fail to avoid in our social media marketing plan, and end up damaging our own business. Here are a few of them that you need to start taking into consideration.
· Focusing Too Much on the Vanity Metrics
It’s true that we all get excited with every new like notification that popups up for our posts. However, are you sure that the person who liked your post read the whole thing or clicked through? To be honest, there is no guarantee. Many people just skim through their newsfeed and like almost everything they see. On the other hand, many of your friends will also like your posts just out of courtesy and not read a single word that is written on it.
Therefore, we suggest that B2B marketing agents should look at the number of clicks on the link that you’ve provided on your posts. Or simply the reach of your posts. Since it’s your post, only you are entitled to view these stats, but believe me, it’s how you can evaluate the performance. In addition, if your website is integrated with Google Analytics, you should also look at the average time users from social media channels spend on your landing pages.
· Ignoring Dark Social Shares
Have you ever witnessed a rise in you traffic right after you posted something new on social media without many people sharing your content? If yes, that probably due to dark social shares. Dark social shares refer to those links that are copied and shared on personal chats via Messenger, WhatsApp, email or any other channels of communication. It’s pretty apparent that the traffic that comes from these shares isn’t shown in the same channel at where you’ve actually posted.
Therefore, think twice before deleting a post just because it doesn't show many shares! If you see a rise in your traffic without the shares, the dark social shares are playing a part in this.
· Timing is Key!
Timing matters a lot when it comes to posting on various social media channels. According to HubSpot, the time to post on Instagram for a high click-through rate is 1-4 p.m. You’ll find out that all social media marketing services have their own ideal times for your post to perform up to the mark.
However, posting at the right time won’t always save the day for you. Posting poor quality content at the optimum time won’t help your post garner your desired level of engagement. Even if you do manage to catch viewer’s attention, all thanks to your excellent timing, users won’t think about clicking through.
Note: Fewer posts isn’t considered a bad thing all the time. If you can, you should maintain an ideal posting schedule with high-quality content to capture the highest number of leads.
· Wasting Your Time on The Wrong Site
Yes, we read many success stories about Vloggers earning thousands of dollars and have millions of followers just by posting their videos on YouTube. No matter how useful this social channel may be, but it’s not fit for all types of businesses. It’s good to use various social media marketing services to enhance your brand’s social presence, but stop wasting time on those that aren’t good for you.
For example, if you are running a B2C business, Facebook, Instagram, and Pinterest are the ideal social networks to use. While, B2B companies can rely more on LinkedIn and Twitter to capture more leads.
At the end of the day, if your digital marketing on social media channels is not planned adequately, you can’t expect it to derive your desired results. A well prepared social media marketing plan is ideal for capturing quality leads and boosting your web traffic. However, don’t get carried away by misinterpreting the metrics mentioned above. Avoid these misconceptions and experience better than ever results.…
In the marketplace for consumers, the exposure of the digital commerce has charged a near panic-stricken race to cash in on demand created by the customers for providing fantastic experiences for shopping in different parts of the channels. Albeit the initial movers have somewhat attained exceptional results from the investments, they made in the digital commerce industry, the speed for adopting different trends have been relatively slower in the B2B market.
The same forces in the market that precipitated commerce into the limelight in the customer sector have boasted a digital revolution in the commerce sector in the market for B2B – and are developing considerable yet effective opportunities for the producers and manufacturers.
DIGITAL COMMERCE AND THE NEED FOR B2B BUSINESSES:
Digital commerce merely is not just another channel; it constitutes a considerable shift in way buyers and businesses approximate the marketplace. The buyers, however, today are not using any particular technology like fax machines or phones or anticipate for any sales representative visit next week to position orders.
Instead, they anticipate the same seamless and convenient opportunities for purchasing goods online when they search out and buy products in their personal lives.
Directed towards revamping the expectations of the buyers, the majority of the businesses in the B2B and other manufacturing sectors are expending in banking and digital commerce on significant growth. The most recent survey conducted by CloudCraze about the decisions makers in the B2B market in software, manufacturing, and GCP suggested that nearly 89 percent of the decision-makers in the B2B market fasten anticipated growth in the business to the succession of their digital commerce programs.
Moreover, within the span of the five years, it is expected that about 88 percent of the decision-makers in the B2B market wait to provide different products that could be sold online effectively.
It is worth mentioning that digital commerce solutions for manufacturers are not run through technology or other strategic methods. Majority of the organizations are backing up the idea of developing digital opportunities for the buyers with almost half of the businesses in the B2B market sell their full range of products online.
DIGITAL REFORMING THE B2B ENVIRONMENT FOR MANUFACTURERS:
Digital commerce online is revamping the dynamics of the B2B marketplaces in different ways. Majority of these changes are in acknowledgment of the choices made by the buyers, while others designate a different direction in the way B2B businesses and manufacturers tackle the marketplace.
1) SELF SERVICE – A FUTURISTIC THING:
In answer to facilitating the buyers and fulfilling their expectations for more effective buying and shopping practices, it is necessary for the manufacturers to authorize capabilities for self-service.
2) DIGITAL COMMERCE – A WINDOW OF OPPORTUNITY:
Regardless of the notion that digital commerce is an essential element for growth, some of the decision-makers in the B2B market stay doubtful because they don’t have what it takes the abilities of the most existing systems.
3) DIGITAL COMMERCE – RELATIONSHIP BETWEEN SALES TEAM AND BUYERS:
The demand for buying and providing services has constructed various misapprehensions about the nature of the sales teams. Instead of downsizing and replacing sales teams, the digital commerce improves the relationship between the customers and sales teams for practical purposes.…
If you contact a B2B marketing agency today to promote your products, they’ll probably come up with a plan that’ll increase your expenditure. Though their plans and strategies can bring you good business, your shoestring budget won’t allow it. 20% of all small businesses fail to survive in their first year. One primary reason for that is a weak marketing campaign.
However, there are many ways you can create brand awareness, promote your products and even attract more customers without having to spend a lot of money. Take a look at the following marketing tips for small business owners, to kick start your journey towards success.
1. Use Various Social Media Networks
There are over 3 billion active social media users in the world. What have you done to engage them? If you still don’t have an active Facebook, Instagram or Twitter profile to promote your business, I’m afraid you’re missing out on a lot. Social media marketing is considered one of the most effective marketing strategies out there.
The best thing about this channel of marketing is that you barely have to spend any money. In fact, you can even go ahead with it without spending a penny. If you can create engaging posts that receive a lot of likes, views, and shares, you’ll have thousands of followers in no time. As you grow your business, you can always run paid promotions that are quite low priced, to enhance your reach and derive better results.
2. Launch an Attractive Website
Over 3.5 billion people are using the internet. Therefore, it has become essential for all small entrepreneurs to launch a website. A website not only helps you get orders online, but it also lets you use many digital marketing techniques to promote your products. However, in order for your website to generate organic traffic, you need focus on SEO and rank better on top search engines.
3. Collaborate with another Business
We aren’t asking you to join hands with a competitor! Instead, you should look for a business that you can collaborate with to promote each other’s business. E.g., you can offer a discount coupon for your partner’s business every time a consumer buys from your store. Your partner business can also do the same thing. That way, you’ll both benefit in generating more revenue without having to spend any extra money.
4. Retain Your Customers
It can cost you five times more to recruit a new customer than retain an old one. Therefore, you need to start making plans to convince your customers to come back to you. You can start off with a loyalty program. This initiative will provide your customers with benefits every time they purchase something from you. In addition, you can also offer a referral bonus to encourage them to invite others to buy from you. Another effective way to bring back your customers is to approach via email or calls. You can offer a special discount to them to attract them to make another purchase from your business.
Marketing for small business or a startup can be tough on a low budget. However, thanks to various digital marketing techniques and low-cost promotional tactics you can easily promote your products and still manage to save a lot of your investment. The marketing tips for small business owners listed above are highly useful and have proven to do wonders for many businesses around the globe. – give them a try and experience a rise in your sales without your expenditure going above the red line.…
If you are a customer, I’m pretty sure that your eyes and ears are always open for the next big seasonal sale of the year. The discounts, deals and cash-back promotions just make you want to spend all your savings on that particular day. Similar to customers, business owners also wait for such seasonal sales so they can also see their sales make new records.
However, do you really think that selling a product on a 50% off sale can get you high profits? To be honest, all we see on the latest ecommerce news that hits the charts is billions of dollars of sales. Like the Alibaba’s Singles’ Day Shopping Festival crossed $25 billion. Have you ever thought how much profit they actually made out of the $25 billion sales?
According to a survey conducted by CNBC with 350 global retailers, an ecommerce website is only making a profit of 10%. After deducting high parcel refusals, shipping costs and labor wages, a profit margin of 10% doesn’t seem enough to absorb the additional discounts that you offer. After evaluating all the numbers, it looks more like an ecommerce marketing tactic to simply generate more traffic. Without any doubt, this method is considered pretty good to attract new customers, and sometimes it could even produce a short-term loss. However, in the long-term with a higher rate of client retention, you may experience a significant rise in your annual ROI.
Having that said, let's take a look at how all stakeholders benefit from these so-called ‘seasonal sales.’
Many retailers actually do make good profits in seasonal sales with the help of grey tactics that display fake prices. They simply increase the original prices of their products to show more significant cuts to their customers. Apart from that, many even design the original prices in such a way that the discounts are already built-in.
2. Shipping Companies
Probably, shipping companies that transport the products from seller to buyer are the ones that gain the most out of these sales. Though it increases their workload a lot, they simply love it. Apart from that, now many shipping companies have also started helping shoppers purchase products from ecommerce websites that don’t offer to ship in their region. These emerging shipping companies are reliable and affordable for customers. Here are a few shipping companies that serve this purpose.
- BUY&SHIP (Provide a service to people of Southeast Asia to shop internationally)
- Tenso Japan (Helps customers purchase products from various Japanese websites)
- Peeka (Provide assistance to people who wish to buy products from China)
3. Ecommerce Platforms
Are you familiar with some of the best ecommerce platforms? If not, they are the ones that have provided many ecommerce businesses the opportunity to become recognized in the first place. Wondering how they benefit? To be precise, ecommerce platforms charge a commission on every sale you make through them. They don’t care about your profit margin, as their entire interest is in your sales volume. The more you sell, the more they earn. Some of the best ecommerce platforms in the world are,
With all the other stakeholders winning with their nature of business, customers simply love these sales. Even though the chances are that many companies use grey tactics to sell their products, you can still manage to get your hands on some of the best deals in town. You can benefit from those businesses that use these seasonal sales as an ecommerce marketing tactic that doesn’t focus on the profits.
It’s better to purchase products from websites that you regularly visit and buy from. That way, you’ll be familiar with the actual prices of the products you plan on buying when the time comes. If you go for new websites, the risk of getting fooled will always prevail.
For years many people thought that ecommerce giants are making billions of dollars from seasonal sales like Christmas, Black Friday, and Cyber Monday. However, with all the research, this myth just had to be buried. If you think these websites are giving you a favor, or they’re doing it for the spirit of the season, wrong again.
The primary reason behind these sales is marketing and brand awareness. Go back a decade, and you may not even consider buying from Amazon. However, with various digital marketing techniques and trends, online stores have turned out to rule the industry. In fact, they have caused many big companies like Blockbuster and Toy R Us to run out of business. Experts believe that the online market still has much more potential to grow in the years to come. However, there are still many people who aren’t comfortable in shopping online. We’ll just have to wait and see if new records are made this year or not.…
There are plenty of fantastic businessmen out there who are without a doubt, proud of what they have achieved in all these years. There are a significant amount of business individuals who are incredibly proud of the expansive clash their firms have. They are well aware of the notion that thriving businesses aid a lot in re-shaping the cities and hometowns and make them better and sustainable enough to live in:
- Selling a service or a product sometimes which will increase the benefit
- Supplying sustenance to their co-workers
- Invigorating other business platforms by purchasing different products from them
All of the things mentioned above are what some of the investors and consultants in management believe, is the ‘impact.’
The influences which are positive and improving the lives of the people are positive and real. Investors in this regard monitor that majority of the entrepreneurs plan and use these positive impacts in their activities and various models of business followed by effectively calculating them.
Calculating the influence which you have achieved over the course of years demands you to monitor closely at how you manage and run your business. It draws the attention of your entire workforce, gives you complete attention and provides attentive detail regarding the things you are good at and assist you in ameliorating your business for the good. This process will also enable you to attain a decent measure of the value of your business. There are a few ways to do it.
1) Open Your Eyes:
Inspect everything that your organization has been doing for a long time. You will eventually get to understand that plenty of the regular and ordinary things which you do at work influence the people around you. Doing something influential creates an impactful, vibrant and a favorable environment for you and the others surrounding you.
If you are planning to give your co-workers a decent wage, opportunities and other benefits to absorb and enjoy, this is the impact you have on your co-workers.
If you are planning to purchase different goods and services from your competitors and other businesses, assisting in the economy, that’s the influence, you have.
If you are asking other people like your co-workers or friends to perform an advisory council and a sounding board, and effectively work to decrease the pollution and contribute some of your savings to a charity, that’s also an impact.
2) Prioritize The Development:
If you agree with the fact that you cannot do everything at once, then probably you are right. Start with prioritizing a few things first. Select the kind of influence you have on your people and customers and how can you improve it for the better.
The assessment plan of the B-corporation is providing a lot of information and assistance for the people.
The questions which proved out to be a little difficult for you to answer or you were unable to answer them because you were not sure about the answer. This process transparent the points of development of departure and the response to some of the fundamental questions which were given by you provide different ways to ensure more accuracy and muscle.
However, the fact is true that extracting different ideas from the assessment of B Corp is considered as the most effective way for entrepreneurs who care about the impression and the plans to improve.…
If the masses well receive your brand, it’s understandable if they charter an influencer with thousands and thousands of followers to promote your brand and product. However, if among those thousands of followers majority are of bots, then your investment is nothing but a mere wastage of cash.
This problem of fake followers is nothing new, but people usually don’t talk about it. Ever since the platform of social media was used to influence the customers, many users have taken significant advantage from the bots. However now that Instagram is planning to take action regarding this, this might be a little concerning for many that majority of the brands are still paying a huge amount of cash to the influencers to increase the demand and worth of your brand with exaggerated followings.
Points North Group recently conducted research indicating that Aquaphor and Ritz-Carlton were two of the giant brands with the highest number of fake followers for the posts they were sponsoring through influencers.
1) How to Know Your Instagram Followers Are Fake?
There are times when it is quite easy to predict that your following circle is comprised of fake accounts – but there are times when a little more research and perception is required to circumvent the partnering with fake Instagram influencer fan bases.
To give you a little information about this, I have jotted down a few of the techniques through which you can easily find out if your follower is fake or not.
- Check out each follower individually. When their post was updated the last time? If the post was quite a long ago, it means that your follower’s account is dead as a whistle. However, if the numbers are high, the chances of fake followers are also high.
- If their comment doesn’t make any sense or written in a gibberish form, there’s a possibility that a bot wrote it, and not a human.
- There are plenty of tools out there who check if your followers are real or not easily by infiltrating the handle.
- Those types of accounts are also fake which doesn’t have any displayed picture, followers, or any posts, etc.
- Accounts with weird usernames comprising of periods, underscores, and numbers are also said to be fake accounts.
- There are times when fake followers are not brought in by an influencer. Always remember this.
2) Problem With Fake Influencers:
When a brand manager with zero experience observes a social media account loaded with a large number of followers, thousands of likes, and consisting of video views – they will think that it was them that brought so many influencers, and probably generate a large number of dollars. But did they achieve something? Not really, I suppose.
The social post which an influencer will work on will show if it's renowned – after all, the band of fake followers is easily utilized into the commenting and liking at a particular number of posts published per day on the website. However, this process will not generate any awareness of the brand and sales numbers will not improve.
The harsh reality is that plenty of brands need to be a little careful when they are reaching out to the influencers. And these days, there are plenty of things other than bots which might disrupt their business. Buzzfeed has indicated that a paid service has been launched with a name called Fuelgram that automatically comments and likes your posts using multiple accounts. The comments are usually performance oriented, with a lot of emojis being used in those comments.
Having said that, influencers are only powerful when people give them the authority to trust them. Eventually, brands will be able to determine that they are paying a lot of cash for something that is fake and may disrupt their business.
Alternatively, brands can save thousands of dollars by engaging more with the customers and designate efforts to make sure that they are marketing their channel to the real people, people who are loyal towards them.…
Content marketing is considered as one of the most cost-effective and renowned marketing tactics available out there. However, this doesn’t generally mean that it is free of cost. If you are planning to initiate a high-standard strategy in content marketing for your business, you need to invest your time and resources fruitfully. Either invest in well-renowned organizations externally or expand your workforce by employing skilled workers, the choice is entirely up to you.
However, we should be grateful that there are plenty of money-saving techniques and tricks which you can deploy to shorten the length of your expenses without damaging the quality of your campaign, but with this you will not be able to find a lot of people discussing about them – mainly because they are not willing to share their secrets or because of the fact that they can never be treated fairly and used in the wrong way.
Keeping that in mind, I have extracted a few strategies which might be useful for marketers out there, which will benefit you too.
1) Try Re-using Your Old Content Again:
I know what you people might be thinking: This might not be the world’s greatest idea, and it’s not; if you execute it improperly. Suppose you wrote a blog a couple of years ago which was quite successful and increased traffic on your website. It’s obvious that this blog had the power to gain a wide range of attention among the most affluent readers or get you more than its share of conversions. Therefore, why not reuse the blog again to generate the same amount of traffic like before?
This cannot happen every week or month, and you cannot reuse every article again and expect better results from it, but there are a few possible options which you can look into. If you are waiting for about a year or more to reuse a blog you had written, it's fine, and you may probably get away with a complete republication.
2) Prepare Monthly Series:
The most mind-boggling and hectic element for preparing a campaign for content marketing is by coming up with unique and original ideas. You are required to do a lot of research, memorize a lot of new topics and find a suitable way to show them to the audience you are planning to target.
However, there are a few techniques through which you can save your money and time by drafting out a monthly series, which you can later onwards replicate for future purposes. For instance, each month you target a completely different influencer from your designated industry or plan out a 101 series citing the most fundamental topics for newbies.
3) Guest Contributors:
For content marketers, the best thing is to invite guest contributors on your blog. There are plenty of aspiring writers willing to their story to get the credibility and exposure through guest posting, with many of the writers willing to share their ideas and interests with your readers.
You gain the upper hand through original content written for your blog, while the writers will get a certain advantage of added exposure with you not paying a single penny for any transaction. Make sure that the content is well written with the proper format.…
With the correct title page, you can lure people to click on your link in the SERPs (Search Engine Pages). By getting more clicking on your page, you will be able to attain more clicks on CTA (Call-to-action) components on your website, which later will profit and improve the bottom line of your page.
If you are focused on generating a decent CTA (Click-through rate) in the search results, perhaps, this is the right time to improve the title scene for your page. Keeping that in mind, there are many places and websites where you can generate tons of ideas and draw inspirations, who are the masters of producing higher clicks on their websites. Their Clickbait titles are so intriguing that the viewers are left with no choice but to open up the website and see what are they talking about.
In this article, however, I will talk about a few examples which I came across of some of the fantastic title pages and will discuss their strategies for appealing the audience in visiting their site.
1) The Powerful Template:
The most renowned traveling website TripAdvisor is using a type of title which is considered to be a template rather than the real title. This is purely because the marketing department for the website is using the similar approach in different countries where it operates.
For instance, if you are searching for the best restaurants in San Jose, California, you will be able to observe that TripAdvisor is on the top list of search engine result pages (SERPs) with a headline titled as: ‘Top 10 Best Restaurants in San Jose, California for 2018.’
As you can see, this is considered as an effective line for different reasons. First, the link is intimately connecting to the query which someone has asked. Therefore, anyone searching for the restaurants in the city will be directed automatically towards the website offering the best restaurants in the city. Secondly, the title is mentioning the year, suggesting that the information available on the page is updated and according to the standards.
One particular reason why TripAdvisor is placed on the top of the list is that of the prices it mentions for the eateries providing the searchers with an overview of the restaurants.
2) Using Efficient Headlines:
Keeping the above points in mind, try searching for ‘motorcycle helmets.’ Ignore the ads placed on the top of the search pages, and dive straight into the results and take a note at the first page of the list.
As of now, the top of the list is RevZilla. I have been monitoring their work for a long time and how they optimize their website for high-traffic. They have done a fantastic job for e-commerce market for SEO. Try searching for ‘motorcycle helmets’ and see how their website is lined up.
If you notice, the title is matching accurately with the query searched by the people, ensuring that the product is delivered in a short-span of time with no shipping charges. These are the points which are noted by the customers a lot.
3) Locations-based Page:
Location-based searches are for the people residing in the same area, or in the same vicinity. Try searching for a term ‘car insurance’ which is considered as the most crowded term in search engines.
If you scroll down to the page, you will notice a page based on location referred as Geico. The title for the Geico page would be somewhat like this: San Antonio Car Insurance – Geico.
In my opinion, this is an excellent example of a page which can be enhanced and improved based on the amount of traffic it generates. Titles can be changed for more likes and increase the traffic.…
There’s a new organizational security issue on the loose: Twitter recently publicized that its entire users of about 330 million should change their passwords and security questions. Like, as soon as possible.
It has been reported that Twitter has asked its entire users to change their passwords after a sudden fault hit some of the saved in-readable text on its inner computer software instead of getting concealed by a process stated as ‘hashing.’
This gets quite old; be it the hackers accessing about six millions of passcodes back in 2012, the previous year’s security breach of Equifax, or the data theft by a worker at SunTrust, these situations keep on arising almost every year; and let’s not forget the Cambridge/Facebook Analytica catastrophe.
The most renowned social networking website and B2B marketplace revealed the problem with a blog and Tweets on Thursday, last week, stating that it had restored the issue and took well care of it after a thorough investigation and had concluded that no security data or passwords were stolen or breached or misused by anyone. However, to keep the data secure, it asked all of its users to change the password for safety purposes.
Twitter indicated that a bug assisted the storage of clear passwords in an inside of a log, forgetting to make sure that they were encrypted by themselves. Chief Executive of the social networking site, Jack Dorsey said that they had restored the existing problem and had no possible manifestation of misuse or breach by anyone. However, as a precautionary measure, we are asking our users to reset their passwords if they can.
The blog did not show the number of passwords getting affected. A person who was aware of the response the firm was given said that the numbers were at large and they were uncovered for many months.
The revelation comes as regulators and lawmakers all over the world inspect the method through which organization secure and save the data of the consumers after a few security breaching’s at Facebook, Equifax, and Uber.
As per Jack Dorsey, the CE of the company states that when someone sets-up a password for the account they have made, there’s a technology that disguises it so that no other organization other than twitter observe it. The company however located a bug that saved all the passwords unmasked inside the log. The company resolved the problem caused by the bug, and there was no possible breaching due to it.
It has been said sometimes that one person’s affluence of caution is another person’s rational judgment. Right now, judgment has recognition since no-one is liable to trust any firm or an organization to protect your entire data, you cannot trust any firm to do so. It doesn’t affect anyone whatever the problem is or how effectively an organization located it.
Everyone should understand that any company that is protecting the data, there still will be someone who will mess up with your data and it will be on the loose. You might have heard some of these propositions in recent times, but it’s time that you review them again.
• Make sure that you have a secure password. Don’t try to act smart by replicating the letter for numbers or vice-versa or using a funny spelling. The digital hackers are quite professional when it comes to locating a password through different hacking applications to automate the entire process.
• It’s best that you use longer and lengthy passwords – somewhat around 30 to 20 characters or fewer – and choose random lower and upper case numbers, letters, and symbols.
• Don’t use the password over and over again. Try selecting a new password for every application that you use. I agree that it’s a painstaking job, but it’s a better way to keep yourself secure from malicious threats surrounding your account.
• Always use the two-factor authorization which will demand you to take a possible action through your smartphone.
• Select a password that is safe and easy to remember. A cloud-enhanced password gives you an ease of convenience everywhere you go.
Twitter, however, apologized to all of its users while the share price of the social networking site dropped down to one percent with a more extensive trade at $30.35, after expanding at a whopping 0.4 percent throughout the session.…
There’s no denying the fact that video marketing today is considered as an important marketing aspect to promote your brand and channelize it among your targeted market. In fact, video marketing has been around for quite a while now, becoming more accessible and gaining more popularity among the brands. And while famous websites like Facebook, YouTube, Twitter, Instagram, Snapchat, and even your website are the best places for you to invest, YouTube has been on the top with people around the world spending a billion of hours a day watching videos on this platform.
There are instances when YouTube is called as the second largest search engine, and can assist your content to be found efficiently and interacted with the customers quickly.
According to a report generated by Socialbakers, four out of five people today search for video content before purchasing a product or service especially in case of b2b marketplaces. For instance, there are many channels on YouTube providing product reviews of different brands, electronic items, and essentials. People watch those reviews and evaluate if the product they are planning to buy is worthy of being purchased or not.
Keeping this one particular aspect in mind, there’s no doubt that video marketing and promotion is on the rise as many brands and marketing agencies are preparing different strategies to capitalize the YouTube audience.
To get more information about this aspect, I researched a few things on my own and followed the work of some of the most renowned marketing experts. Known for his work on conversion software, Syed Balkhi has a reputed name in the field of marketing and technology. Founder of a famous YouTube channel and edutainment website, and over 2.3 million followers respectively, his videos have been viewed about 570 million times. He shares some of his best optimization tips for expanding a YouTube channel in 2018. They are:
1) Make Videos on a Single Topic Keyword:
This might be a little weird for someone, but the most obvious aspect is this which majority of the people disregard entirely. Just like a blog post, when you are making your particular video, you must recognize the keywords you are planning to target.
Once you are done targeting your specific keywords, you can use tools like KeywordTool.io to locate the most searched up words regarding the marketing you are planning to target.
The sole reason why it is essential to select a keyword before generating content is pure because it authorizes you to create decent content. Once selecting the keyword before making a video, you can look it up on YouTube to observe the type of videos being made on the particular keyword. This will allow you to prepare your content accordingly and reach out to your desired audience efficiently.
2) Reformat the Content:
The best way to expand your followers and your channel are to create fantastic content. However, it’s not necessary that the content is made from the start. Some of the most amazing videos are made from appealing, useful, and engaging content which you have made previously.
There are a majority of the people out there who visit YouTube to seek the answers they are looking for and tutorials for the problems they are facing about anything like a product or service, therefore, a content which is helping the users to solve all their problems seems like a good fit.
It’s essential to monitor different guides, blogs, and different performing websites you have and think of how you can turn it into art for others.
According to a survey, it has been estimated that about 67 percent of the millennials agree to the fact that they will be able to find almost anything on YouTube if they wish to learn or gain knowledge about something.
3) Interact With The Audience:
YouTube is a social media platform where people communicate with others through content, and therefore requires attention. If you are uploading videos without needing to communicate with your audience/followers, then surely you are missing out on a lot of things.
YouTube is known to reward the channels who actively engage with their followers through comments, feedbacks, dislikes, likes, and watch time. Therefore, always remember to reply back to any comment that you see appearing on your timeline and encourage your followers to do the same.…