Creativity is an art that can help you capture your potential prospect’s attention. However, it’s not something that everyone can master. In order to run a creative B2B marketing strategy, you need to work hard on planning and researching what will attract your target audience the most.
To boost your morale, I’ve felt the need to highlight three of the best creative B2B marketing approaches. After going through these, you’ll surely have something to look up to as an inspiration.
1.Philips: A Digital Marketing Masterclass
Philips is a notable organization for its electronic products all around the world. In addition, they also have two B2B marketplaces that offer lighting and healthcare solutions. Similar to other companies, Philips also realized that traditional B2B marketing tactics are not performing up to the mark. Therefore, they created a digital marketing center called, The Philips Asia Digital Command Centre (PADCC).
The sole purpose of this body was to monitor their social surrounding and make a mark in the digital world. In order to do that, this center took help from top-tier digital marketing agencies to create high-quality content and become socially active.
Their goal was to build a database of at least 1000 influencers. Wondering how well they performed? The company managed to gather 3000 influencers. They categorized these influencers to target and actually recorded more brand awareness. The surprising factor here is that they only used an influencer and content system to reach their goals.
2.Salesforce: New Media Genius
I’m pretty sure all B2B marketplaces are familiar with how content marketing can turn out to be a great tactic. However, when we say content, the only types that click our mind are blogs, eBooks, infographics or webinar.
Salesforce, on the other hand, turned out to become one of the first organizations to use podcasts to reach out to their potential audience. They titled it “The Marketing Cloudcast” and utilized audio to discuss everything they used to write in blogs or show in webinars.
One more factor that I’d like to clarify is that running podcasts isn’t a complicated thing. It’s pretty simple as all you have to do is discuss by speaking. You can even reuse your old content and transform it into a podcast to target a broader audience than before.
3.Hubspot: A Guide to Practicing What You Preach
Hubspot is known as the inventor of inbound marketing. The term was first introduced in 2009 when Dharmesh Shah and Brian Halligan wrote a book on this marketing strategy. Practically speaking the inbound marketing techniques are present in almost every approach, but no one actually took the time to differentiate it and give it importance.
Eventually, Hubspot became digital marketing experts by providing marketing services. They even formed an online academy where they teach digital marketing and offer certifications. Not only do they teach, but they also preach these methods and rose to become a $270 million company.
These three examples will remain in history as some of the top influencers of B2B digital marketing. Many worldwide B2B marketplaces look up to them and try to follow in their footsteps. In fact, many B2B marketplaces even take help from Hubspot’s tips to revamp their marketing campaigns.…
Have you used Google voice search yet? Have you seen Amazon’s Alexa advertisement in which you can ask just about anything? If not, you are missing out on a great experience. In fact, according to ComScore by 2020 all searches will be done with a voice in the USA. Even if you haven’t used it yet, have you thought if your website is voice optimized or not? If not, you better hurry!
Here are a few ways you can begin your journey to get your website searchable with voice-activated assistants like Siri, Cortana, Alexa and Google Home.
1.Optimize it for Speed
The chances are that the person doing the voice search is using a mobile device. Therefore, most probably they won’t be connected to a Wi-Fi. Consequently, they want websites that load faster. If your site takes more than 10 seconds to load, I’m afraid the user will simply go back and open another link.
Having that said, Google is also aware of this nature. Therefore, they won’t rank your site high if your site’s speed isn’t up to the mark.
2.Focus on Content Optimization
To improve your rank for voice search, you can use both long-form and short-form content. Short-form content can come in handy for getting your own content snippet from Google on the search page. These snippets can be read for you by a Google bot.
On the other hand, long-form content is crucial to get your page ranked on the first page. With more words, your content has more information and the right set of keywords. Remember Google is hungry for informative and high-quality content.
As I mentioned above, most people prefer using Google voice search from their mobile devices. Apart from that, more and more users have started using the internet on their phones, so it has become crucial for you to make your website mobile-friendly. If you want your site to rank better, one of Google’s latest algorithm, called mobile-first index signifies that all mobile optimized site will receive better preference on getting a higher rank.
4.Use Long-tail Keywords
I know you’ve probably heard from many SEO experts that short keywords are always better. However, when we talk about voice search, these queries utilize more words. Since you don’t have to type in the words, by using your voice, you are prone to speaking more words.
In addition, long-tail keywords can also fit better into your content. Primarily if you’ve produced a long-form content piece.
5.Use Different Types of Content
We know content is king. However, the king is weak without its army and leaders. With relation to content, you can expect a website full of content to perform better than a site that has used a diversified approach and produced many types of content. Apart from writing long blogs, you can also publish videos, tutorials, infographics and even podcast.
By following this strategy, not only will you attract your potential audience but will also convince those who aren’t interested in blogs to come to visit your site. You never know which potential lead may convert and boost your ROI.
Voice optimization isn’t something complicated. It just makes your website more credible in the digital world. By following our steps, not only will your chances of getting ranked for voice search increase, but it will also enhance your site’s UI and UX. These steps will help you get a better ranking for all types of searches. In addition, other top search engines like Yahoo, Bing, and Baidu will also consider putting somewhere near the top.…
Many people around the world consider most of Africa a third-world continent, excluding South Africa. However, this misconception has never been proven. In fact, the GDP of this market accounts for a significant amount of the global figures. It’s also been analyzed that six out of the ten fastest growing nations resides in Africa. Apart from that, the three major countries that are responsible for almost half of Africa’s GDP are Egypt, South Africa and Nigeria.
South Africa, without any doubt, is the leading nation with the best infrastructure and GDP. On the other hand, due to the fact that Nigeria has the highest population on the continent, it has always shown interest in import. According to import data Africa, Nigeria ranks high on the list of the top importers of the country.
Over the past few years, Africa as a continent has shown significant signs of growth. Here are a few things that this continent is importing.
1. Consumer Goods:
According to import data Africa, we can state that the highest ratio of imports is made of consumer products. Even though this continent was considered as a dumping ground for strong western nations, it has proven to show its worth with the potential to grow. Due to the fast rise, many manufacturers are facing difficulties in fulfilling the consumer demand.
Though this continent is a price-sensitive market, Asian manufacturers are working efficiently in producing low price goods with excellent quality.
2. Pharmaceutical Products:
India is the number one exporter of pharmaceutical products to Africa. Even though Africa holds 13% of the world’s population, it accounts for 24% of all the world’s disease burden. The high demand makes it an excellent market for pharmaceutical companies.
The main reasons for the high demand are the warm climate that favors poverty and disease, poor nutrition and limited access to quality healthcare and medication. According to the export data Africa, there are a few countries that have the potential to produce medicines. However, they are unable to meet local demand, let alone think about exporting.
3. Food Products and Agricultural Equipment:
The economy of Africa is based on agriculture. However, due to lack of manufacturers of agricultural equipment Africa needs to import the majority of all these tools. In addition, Africa is a rapidly growing economy, and therefore they are failing to meet the food demand of the population.
Even the hot climate doesn’t favor food production in this growing continent. To meet the food deficit, nations have to import a lot from other countries throughout the year. This trend has destroyed the food exports market of Africa. According to export data Africa, barely any exports are left in this industry.
4. Motor Vehicles:
The growth of the demand for high performance and luxury cars is also on the rise. There was a time when Africa was a market for all the low-quality cars. However, car manufacturers have noticed that due to the rough terrains and a higher proportion of rural areas with poor infrastructure, they need to make cars that can handle roads like these.
South Africa is responsible for 90% of all the motor vehicle imports the continent makes. Africa is also an excellent market for used cars. Due to a low per capita income, residents are happier with low priced used cars that come in excellent condition. At the same time, motorcycle demand is also rising especially in rural area. Because, motorbikes are a convenient and cheap source of transportation.
Though there are many more products that this continent is focused on importing; the ones mentioned above hold the highest portion. According to import data of Africa, the products mentioned above account for more than half of the annual imports in the whole continent.…
With so many social networks out there, you can’t expect an online B2B marketplace know which one to use. Even though you’ll come across many people, who’ll say that all social media channels are necessary, but practically speaking you can’t work on all of them at once? Even if you so, you’ll never be able to capitalize on the opportunities that come in front of you due to too much stress and workload.
Therefore, we have always emphasized on advising a foreign B2B marketplace to divert all resources on maintaining a well-thought and effective marketing strategy on a few social platforms. However, now the primary question that arises in the minds of B2B marketers is that which one?
Though LinkedIn is considered the best social media platform for an online B2B marketplace to focus on, that doesn’t mean you can’t benefit from other top social media channels like Twitter, Facebook, Reddit Quora, etc.
Today I’d like to put our focus on how Twitter can play a vital impact on your marketing approach for your foreign B2B marketplace. I’m sure you may be thinking that Twitter is old school and isn’t a reasonable place to market your brand, let me change your mindset with these crucial reasons why your online B2B marketplace should be using Twitter.
Remember, Twitter has it all! Twitter is considered one of the largest and most active social networks in the world. On average, around 500 million tweets are tweeted in a day. I can guarantee that if you are active on Twitter, you can’t miss a single thing that is going around the world. News, updates, business tips, festive days, this network will tell you everything.
If we talk about B2B platforms, just type in B2B marketers for a list of all the top digital marketing experts working for their respective foreign B2B marketplaces You could easily connect, learn and interact with these experts to learn a few things about B2B marketing. On the other hand, with the right Hashtags and Tweet, you can effectively market your brand and let the world know about it. You never know, you just might get that right trend with your tweet to make it hit the charts and show up with the most trending ones.
Apart from offering services like email, live call, live chat and chatbots to solve customer queries and provide support, many online B2B marketplaces also use Twitter to help their followers and prospects. Your company can set up specific customer support profiles on Twitter to focus on answering customer’s questions. These accounts can also be used to tweet updates and announcements related to your business operations or an upcoming event or sale. In addition, you can also engage with your audience with tweets related to what’s happening in the world or merely a social cause to display a good image of your organization.
It’s pretty frustrating not to know where you stand in front of your competitors. However, if you were active on Twitter the number of followers would be an indicator that could signal your popularity amongst others. You can use Twitter and analyze your competition and keep an eye on what they are up to. This approach is helpful in understanding how well your competitors are performing and how you can maintain the lead with the right tweets.
Did we tell you that Twitter has more than 330 million active users? – That is huge!
Your business-to-business website can stay connected to both the world and other global B2B marketplaces on this social platform. With such an educated number of users, your tweet can quickly reach out to people beyond your borders. If you are looking for a way to increase international presence of your B2B marketplace, Twitter is the first place to start with.
What We Learned
Thought international B2B marketplaces are built for international buyers and sellers from all corners of the globe, you still need to focus on your social presence. The primary reason is that there are still many business-to-business marketplaces that are unaware of the many B2B portals operating. You can attract such businesses with the help of Twitter.
For the reasons mentioned above, I’m pretty sure by now you are convinced that all international B2B marketplaces need Twitter to initiate a global approach and enhance their social presence.…
Content is king!
Over the past few years, many businesses have experienced a change in consumer buying trends. In addition, competition is also rising significantly, and as a B2B marketer, your sole objective is to make your brand look better than your competitors. Well, how would you do it?
As a B2B marketing expert, I believe the best way to step ahead of your competitors is by producing informative and high-quality content. In fact, even if you produce off-topic content and publish it Online B2B marketplace, you’ll derive immense traffic which can turn into potential leads in the future. Still not convinced? Take a look at what quality content can do to grow your business.
1. It Enhances Your Brand’s Credibility within the Industry:
Though you’ll find thousands of new pieces of content published on a daily basis, most of them are promotional based. To be honest, promotional content may increase your rate of conversion, but it won’t create a good picture of your brand.
Informative content that is helpful is the real game changer! If you want your readers and target audience to see your expertise then publishing non-promotional content is the ideal move here. Your content should answer many questions when a reader or viewer goes through it. With high-quality content, you’ll first earn your consumer’s trust – and finally their business.
2.It Gives the Sales-team a Resource to Close a Deal:
Content can always be used as a tool to close a deal. Whenever your sales team is dealing with a potential client, they can use your published content as reference or information regarding a specific query. For example, you can use a blog to demonstrate how a product works or the benefits of utilizing it. On the other hand, you can publish a case study to show your viewers how your company dealt with a recent crisis or cyber-attack.
3.Increases Your Chances of Cross-selling:
With high-quality content and your knowledge, you can enhance your chances of making cross sales. Wondering how? If we talk about your regular customers, they may start purchasing different products from you just by reading your blogs. In addition, a potential reader who merely loves reading your blogs may turn in to a customer some day after feeling amazed by your knowledge. – A great way to boost organic traffic and sales.
4. Use Your Experts to Produce Optimum Quality Content:
In every company, I’m pretty sure you’ll have experts in every field of operation. However, it’s your job to utilize their knowledge in producing content. Content creation isn’t an easy job to pull off, but with team-work and a proper content marketing plan you can easily generate your desired result and get closer to achieving your business objectives.
In addition, if you believe that you don’t have the adequate resources to create high-quality content, you can always either hire a professional content producer or outsource this task to a digital marketing agency.
However you choose to create content, what matters most is that you capitalize on this opportunity until the trend is alive. Today, many organizations have diverted their resources and attention on content creation all because of the benefits it brings to a business. As a company operating in the worldwide B2B platform, you also need high-quality content to boost your marketing approach.
If we go through the recent headline-making marketing campaigns, what comes to your mind? The #ShareACoke approach, or Oreo’s Super Bowl blackout? Wait, what about the Twitter campaign Volvo pulled off in 2015’s Super Bowl game? However, all these campaigns were initiated by B2C Companies. Consumer brands have a habit of breaking the charts with new marketing campaigns.
On the other hand, B2B businesses haven’t shown the same level of creativity or planning in the past. However, B2B marketers can catch up by walking in the same footsteps as their B2C peers. Wondering how? Read on!
1. Enhance Your Brand’s Value
Even though, smart advertising tactics that highlight how a specific product can benefit you, are quite useful if you find success in delivering a heart-touching cause for what your brand stands for can inevitably increase your sales.
Your brand’s value is based on how you show it to the world. For example, your business could promise to provide consumers a high-quality product like iPhone and win many brand loyal customers. On the other hand, you can use a brand story like how Jack Ma struggled in the past and still managed to create the greatest organization in the worldwide B2B marketplace. – The choice is yours!
2. Know, and Show Your Worth
Now that you’ve finally decided on increasing your brand’s value, you need to first start internally. You need to know your products and how they are better than your competitors. Convince yourself first, then move towards your target audience.
Next up is how you’ll do it. You need to show your worth to your clients and believe me; it’s pretty comfortable with the right products and a practical approach. Remember, if you don’t have the right resources, you can always consider the services of a digital marketing agency.
3. Get Personal
B2C businesses are highly focused in running marketing campaigns that get personal. B2B companies, on the other hand, have lacked this approach over the past. These businesses usually concentrate on account-based targeting. To be honest, that won’t work for long!
B2B companies need to change their approach and use digital marketing tactics like social media marketing and content marketing to engage customers directly on a channel where they are either active or have shown interest in. Businesses need to understand that humans are purchasing their products and therefore a personal approach is essential.
4. Engage Your Social Audience
Lower down your marketing budget on traditional methods and divert it on digital techniques. You can’t rely on cold calls and emails as much as you used to. B2B marketers need to understand that their customers are actually humans and need to be treated in the same way.
In 2018, B2B marketers need to develop a social media marketing plan that involves social networks. Out of all the major social platforms, B2B businesses need to focus more on LinkedIn, as almost all major organizations are active on this network. One surprising factor to look into is your employees sharing content on LinkedIn. Readers have shown more trust in posts made by employees in comparison to the CEO’s updates.
5. Increase Your Video Marketing Budget
Video marketing for B2B businesses is on the rise. Not because of all the hi-tech video cameras that have emerged, but in fact because videos play a significant role in convincing someone to make a purchase. According to research by Google, 70% B2B buyers watch videos before buying products. In addition, almost 50% of these B2B personals watch at least 30 minutes or more industry-related videos, and nearly 20% watch over an hour of content. – If you plan on getting B2B buyers to learn more about your products and convert, video marketing should be your next step to success.
Even if your business is doing pretty well in the worldwide B2B marketplace with traditional marketing techniques, it won’t always stay the same. Many top companies have had to go down the line just because they couldn’t keep up with those B2B marketers who focused on digital marketing techniques. If you think I’m exaggerating, take a look at how Alibaba got listed at the top of the chart with the help of modern tech marketing strategies. If you plan on keeping your B2B business alive, follow the trends listed above and capitalize on the opportunities before it’s too late.…