With so many social networks out there, you can’t expect an online B2B marketplace know which one to use. Even though you’ll come across many people, who’ll say that all social media channels are necessary, but practically speaking you can’t work on all of them at once? Even if you so, you’ll never be able to capitalize on the opportunities that come in front of you due to too much stress and workload.
Therefore, we have always emphasized on advising a foreign B2B marketplace to divert all resources on maintaining a well-thought and effective marketing strategy on a few social platforms. However, now the primary question that arises in the minds of B2B marketers is that which one?
Though LinkedIn is considered the best social media platform for an online B2B marketplace to focus on, that doesn’t mean you can’t benefit from other top social media channels like Twitter, Facebook, Reddit Quora, etc.
Today I’d like to put our focus on how Twitter can play a vital impact on your marketing approach for your foreign B2B marketplace. I’m sure you may be thinking that Twitter is old school and isn’t a reasonable place to market your brand, let me change your mindset with these crucial reasons why your online B2B marketplace should be using Twitter.
Remember, Twitter has it all! Twitter is considered one of the largest and most active social networks in the world. On average, around 500 million tweets are tweeted in a day. I can guarantee that if you are active on Twitter, you can’t miss a single thing that is going around the world. News, updates, business tips, festive days, this network will tell you everything.
If we talk about B2B platforms, just type in B2B marketers for a list of all the top digital marketing experts working for their respective foreign B2B marketplaces You could easily connect, learn and interact with these experts to learn a few things about B2B marketing. On the other hand, with the right Hashtags and Tweet, you can effectively market your brand and let the world know about it. You never know, you just might get that right trend with your tweet to make it hit the charts and show up with the most trending ones.
Apart from offering services like email, live call, live chat and chatbots to solve customer queries and provide support, many online B2B marketplaces also use Twitter to help their followers and prospects. Your company can set up specific customer support profiles on Twitter to focus on answering customer’s questions. These accounts can also be used to tweet updates and announcements related to your business operations or an upcoming event or sale. In addition, you can also engage with your audience with tweets related to what’s happening in the world or merely a social cause to display a good image of your organization.
It’s pretty frustrating not to know where you stand in front of your competitors. However, if you were active on Twitter the number of followers would be an indicator that could signal your popularity amongst others. You can use Twitter and analyze your competition and keep an eye on what they are up to. This approach is helpful in understanding how well your competitors are performing and how you can maintain the lead with the right tweets.
Did we tell you that Twitter has more than 330 million active users? – That is huge!
Your business-to-business website can stay connected to both the world and other global B2B marketplaces on this social platform. With such an educated number of users, your tweet can quickly reach out to people beyond your borders. If you are looking for a way to increase international presence of your B2B marketplace, Twitter is the first place to start with.
What We Learned
Thought international B2B marketplaces are built for international buyers and sellers from all corners of the globe, you still need to focus on your social presence. The primary reason is that there are still many business-to-business marketplaces that are unaware of the many B2B portals operating. You can attract such businesses with the help of Twitter.
For the reasons mentioned above, I’m pretty sure by now you are convinced that all international B2B marketplaces need Twitter to initiate a global approach and enhance their social presence.…
Content is king!
Over the past few years, many businesses have experienced a change in consumer buying trends. In addition, competition is also rising significantly, and as a B2B marketer, your sole objective is to make your brand look better than your competitors. Well, how would you do it?
As a B2B marketing expert, I believe the best way to step ahead of your competitors is by producing informative and high-quality content. In fact, even if you produce off-topic content and publish it Online B2B marketplace, you’ll derive immense traffic which can turn into potential leads in the future. Still not convinced? Take a look at what quality content can do to grow your business.
1. It Enhances Your Brand’s Credibility within the Industry:
Though you’ll find thousands of new pieces of content published on a daily basis, most of them are promotional based. To be honest, promotional content may increase your rate of conversion, but it won’t create a good picture of your brand.
Informative content that is helpful is the real game changer! If you want your readers and target audience to see your expertise then publishing non-promotional content is the ideal move here. Your content should answer many questions when a reader or viewer goes through it. With high-quality content, you’ll first earn your consumer’s trust – and finally their business.
2.It Gives the Sales-team a Resource to Close a Deal:
Content can always be used as a tool to close a deal. Whenever your sales team is dealing with a potential client, they can use your published content as reference or information regarding a specific query. For example, you can use a blog to demonstrate how a product works or the benefits of utilizing it. On the other hand, you can publish a case study to show your viewers how your company dealt with a recent crisis or cyber-attack.
3.Increases Your Chances of Cross-selling:
With high-quality content and your knowledge, you can enhance your chances of making cross sales. Wondering how? If we talk about your regular customers, they may start purchasing different products from you just by reading your blogs. In addition, a potential reader who merely loves reading your blogs may turn in to a customer some day after feeling amazed by your knowledge. – A great way to boost organic traffic and sales.
4. Use Your Experts to Produce Optimum Quality Content:
In every company, I’m pretty sure you’ll have experts in every field of operation. However, it’s your job to utilize their knowledge in producing content. Content creation isn’t an easy job to pull off, but with team-work and a proper content marketing plan you can easily generate your desired result and get closer to achieving your business objectives.
In addition, if you believe that you don’t have the adequate resources to create high-quality content, you can always either hire a professional content producer or outsource this task to a digital marketing agency.
However you choose to create content, what matters most is that you capitalize on this opportunity until the trend is alive. Today, many organizations have diverted their resources and attention on content creation all because of the benefits it brings to a business. As a company operating in the worldwide B2B platform, you also need high-quality content to boost your marketing approach.
If we go through the recent headline-making marketing campaigns, what comes to your mind? The #ShareACoke approach, or Oreo’s Super Bowl blackout? Wait, what about the Twitter campaign Volvo pulled off in 2015’s Super Bowl game? However, all these campaigns were initiated by B2C Companies. Consumer brands have a habit of breaking the charts with new marketing campaigns.
On the other hand, B2B businesses haven’t shown the same level of creativity or planning in the past. However, B2B marketers can catch up by walking in the same footsteps as their B2C peers. Wondering how? Read on!
1. Enhance Your Brand’s Value
Even though, smart advertising tactics that highlight how a specific product can benefit you, are quite useful if you find success in delivering a heart-touching cause for what your brand stands for can inevitably increase your sales.
Your brand’s value is based on how you show it to the world. For example, your business could promise to provide consumers a high-quality product like iPhone and win many brand loyal customers. On the other hand, you can use a brand story like how Jack Ma struggled in the past and still managed to create the greatest organization in the worldwide B2B marketplace. – The choice is yours!
2. Know, and Show Your Worth
Now that you’ve finally decided on increasing your brand’s value, you need to first start internally. You need to know your products and how they are better than your competitors. Convince yourself first, then move towards your target audience.
Next up is how you’ll do it. You need to show your worth to your clients and believe me; it’s pretty comfortable with the right products and a practical approach. Remember, if you don’t have the right resources, you can always consider the services of a digital marketing agency.
3. Get Personal
B2C businesses are highly focused in running marketing campaigns that get personal. B2B companies, on the other hand, have lacked this approach over the past. These businesses usually concentrate on account-based targeting. To be honest, that won’t work for long!
B2B companies need to change their approach and use digital marketing tactics like social media marketing and content marketing to engage customers directly on a channel where they are either active or have shown interest in. Businesses need to understand that humans are purchasing their products and therefore a personal approach is essential.
4. Engage Your Social Audience
Lower down your marketing budget on traditional methods and divert it on digital techniques. You can’t rely on cold calls and emails as much as you used to. B2B marketers need to understand that their customers are actually humans and need to be treated in the same way.
In 2018, B2B marketers need to develop a social media marketing plan that involves social networks. Out of all the major social platforms, B2B businesses need to focus more on LinkedIn, as almost all major organizations are active on this network. One surprising factor to look into is your employees sharing content on LinkedIn. Readers have shown more trust in posts made by employees in comparison to the CEO’s updates.
5. Increase Your Video Marketing Budget
Video marketing for B2B businesses is on the rise. Not because of all the hi-tech video cameras that have emerged, but in fact because videos play a significant role in convincing someone to make a purchase. According to research by Google, 70% B2B buyers watch videos before buying products. In addition, almost 50% of these B2B personals watch at least 30 minutes or more industry-related videos, and nearly 20% watch over an hour of content. – If you plan on getting B2B buyers to learn more about your products and convert, video marketing should be your next step to success.
Even if your business is doing pretty well in the worldwide B2B marketplace with traditional marketing techniques, it won’t always stay the same. Many top companies have had to go down the line just because they couldn’t keep up with those B2B marketers who focused on digital marketing techniques. If you think I’m exaggerating, take a look at how Alibaba got listed at the top of the chart with the help of modern tech marketing strategies. If you plan on keeping your B2B business alive, follow the trends listed above and capitalize on the opportunities before it’s too late.…