Regardless of how much the internet has taken over the business of marketing, trade shows still exist. In fact, for many industries, attending a trade show is just as mandatory as any other business meeting.
Trade shows hold a very important place in the growth and development of a Business Company. Every year, a large number of industries participate in Trade shows worldwide to exhibit their services and share ideas with industry giants. Trade Fairs not just pave opportunities for B2B networking but also allow exhibitors to find potential customers through live interaction.
However, when it comes to meeting their objectives, several business companies fail to put up a strong impression on their audience. Find out the top five must-have objectives that you should follow before going into a trade show:
- Choose the Perfect Representatives
You can’t just set up an exhibitor stall and expect visitors to come to you. Your attractive booth will not attract and convince customers, but the right representative will. You must select someone who fits best for the job, is keen to represent your brand among a large number of attendees.
Most B2B trade shows require live demonstration and display of services, so pick someone who is equally good at marketing your services and has proper information regarding the technicalities of the product. On the other hand, training your representatives can help you set a strong impression over the exhibitors and increase your real-time product sales.
- Arrange Giveaways
Everyone loves free stuff. It is one of the most effective strategies of inviting people to your stall. However, if you want to optimize your sales, arrange giveaways in exchange for product purchases. You can also ask people to follow your social media, participate in competitions and challenges in exchange for free services. This way people will also be motivated to buy products at your booth.
Giveaways can also be used to encourage more B2B interactions and can bring up more people at your booth increasing your chances of finding potential buyers.
- Engage with your Audience
No visitor is interested to buy products from a boring stall. Unless you don’t have a meaningful conversation with your audience, there are very fewer chances of you luring them into making a purchase.
Interacting and socializing with your visitors is key. After attracting them up to your stall, make sure you convince them to stay longer and eventually end up buying your product. Some ideas that can help grab the audience’s attention are:
- Having Interactive media devices
- In-booth Presentations
- Live Product demonstrations
- Doing rounds of exciting game or competition
- Introducing Prize Wheels
- Booth Tours for the visitors
- Entertainment options like inviting a magician
- Charging Stations for free
- Challenges and Mind-blogging Activities
- Walk-in Interviews
- Career Counsellors for young entrepreneurs
- A refreshment lounge
- Gifts and giveaways
When attendees visit your booth, make sure to register their details so that you can approach them later for follow-ups and marketing. Staying connected with your customers even after the trade exhibition will show them that you care. Also, you can stay in touch to keep them updated about your future offerings, new products and feedbacks. This good gesture will help customers remember the interaction, your brand and services for a long time until they become your regular customers.
- Building your Brand Awareness
Brand awareness is necessary before you expect visitors to purchase your products. Make sure to use the trade show as a platform where you can not only interact with people but also spread awareness about your products. A few things you can keep as an objective are:
- Is your brand marketing consistent on both the website and on display?
- Will you communicate with your customers’ post-trade show?
- Are you creating a memorable experience?
- What impression do you want your customers to leave with?
- Are you better in competition with other exhibitors?
- Do customers know everything about your product
When you think you have answered them as a company, you will be able to know what you have to do to attract more visitors and increase sales.…
With an aim to increase brand awareness and reach out to potential clients, the concept of trade shows is now on an upswing. Many businesses use these trade events as a marketing strategy to enhance their product knowledge, launch new products and involve more and more customers into their working mechanisms. You wouldn’t believe nearly half of the total revenue from b2b trade shows in the US alone, is sourced from attendees’ registrations while another half comes in from the exhibition sales.
Over a thousand companies from across the globe participate in trade fairs annually. Be it the electronics, technology, fashion or clothing; each industry attracts a massive crowd of audience.
Moreover, each year, the sales potential grows invariably. According to an estimate, 82% of trade fair visitors are directly involved in real-time purchases. Whereas, the other majority has reported these events to have a positive impact on their purchases, giving them the confidence to buy in the future. After a survey carried out in America, 80% of the attendees decided to purchase the products right away because they sampled or saw a live demonstration of the service. Meanwhile, some 57% stated that a better understanding of the product during the event influenced their purchasing decision.
Top Ten Event Stats You Should Know
1. Eighty-Four% of the Business leaders believe face-to-face events are more impactful to their company’s success.
We agree that too. When the company representatives are able to speak to attendees in person and get to know their requirements, there are high chances of them working on what the audience likes to buy more.
2. Sixty-Eight% of the marketers agree that live trade shows help generate most profits.
No doubt it does! As we stated above, a trade show with a live demonstration of products and services tends to attract more audience and hence there is a higher probability of them making a real-time purchase.
3. Forty-One% of business managers believe trade fair events are one of the major effective marketing mediums for businesses nowadays.
While social media marketing and the internet are one of the biggest sources of online marketing, many experts still count on the power of trade shows and their live product demonstrations to promote businesses.
4. Thirty% of businesses spend 20% or more of their budgets on exhibiting and participating in events.
With the success and awareness of trade shows every year, businesses are keener on utilizing more of their budgets on exhibiting in yearly trade fairs.
5. Seventy-Seven% of marketing managers use experiential marketing to promote their brand’s strategies.
Marketers believe that customers are more likely to purchase their product/ services when they experience it live. Through trade shows, companies have a better chance of interacting with their potential customers and engage them to live in their service.
6. Twenty% increase in purchases has been witnessed during live events as compared to the last two years.
As more attendees are turning over in trade shows, the return of investments for companies has also increased since customers have started involving in real-time purchases.
7. Thirty-One% of event managers believe trade exhibitions and conferences are significant when doing business to target customer markets.
Since most trade shows permit only audience or professionals of the same working industry, companies have a greater chance to target customers of their particular industry. For instance, the CES witnesses audiences that belong to the technology and electronics sector. This way, the participating companies can easily demonstrate and workshop their services to the target market.
8. Forty-Seven% of marketers strongly believe that trade events are a very efficient and operative way to reach multiple customers. They also feel interacting them in one-on-one conversations and through seminars gives their business a good prospect for the future.
9. Fifty-Five% of business meetings and product activities in America and Europe are in the form of either conferences or trade shows. Experts believe when businesses of the same industry come down under one umbrella, the economy gets benefitted overall.
10. Eighty% of trade show exhibitors don’t take any follow up with their show leads.…
Trade shows are a way of bringing together associates of various industries to display, establish and discuss their newly launched and upcoming products and services. They are held every year in major business hubs and cities and last for several days.
A few trade events that become the highlight of each years’ news and electronic media include the Book Expo America, Consumer Electronics Show, America’s Largest RV Show and the South by Southwest (SXSW). While many shows aim to target a maximum number of attendees, a few permits only members and professionals of the particular industry to attend.
As we head into the last quarter of 2019, marketing managers and business owners express their optimism for the economic revenues surpassed in the current year. If you are also an entrepreneur who is serious about maximizing their profits and returns, then a strong presence at the industrial trade show is necessary. According to facts, eighty-five percent of your target audience can be found in b2b trade shows and ninety-one percent of them can turn your fortune around if they shop in real-time. That is the kind of positive impact a trade show can bring.
Overview of the Tradeshow Industry 2019
Shedding light on the trade shows held in the past couple of months proves 2019 has been much better in terms of ROI and budgets. The experts believe that despite the improvements, a lot of attention needs to be paid to make more substantial trade show investments and trade fairs an accessible platform for smaller industries.
When compared to 2018, many exhibitors have also shown more confidence and hope with public responses, an increase in spending, and allocation spaces provided to them. Nevertheless, fair amounts of marketers are still cautious over investing in exhibitions and trade fairs over lower attendees’ turnovers.
The year 2019 started with stock-market gains, then a slight free fell after trade wars, high tariffs and interest rates sparked a possible fear of economic recession. The reason why forecasts for later part of 2019 are mixed – some are predicting a rebound while others fear the worst.
What do the facts say?
When comparing the facts with 2018 and 2017, this year marketers are receiving more budgets from their respective industries/ upper management. For instance, just last year, seventy-seven percent of the respondents reported an increase in their trade show allocations in comparison to the previous year. Consequently, this year, in 2019, the number has climbed to eighty-four percent with more than ½ of the industrial giants and companies are experiencing a surge in their exhibition investments. This has moreover, proved to be a positive sign despite the entire down surge we have seen economically in the past couple of years.
Not just that, it has also brimmed up more hope and optimism in businesses to take part in trade shows while giving them the confidence to put stronger demonstrations in the coming years.
Consumer Electronics Show
Let us take the example of the Consumer Electronics Show 2019. This year, it took place in January in Las Vegas. With 4400 exhibiting companies, the biggest technology and innovation showcase paved the way for other trade shows and exhibitions for the entire year. The four-day event saw an audience between 182,000 and 200,000, conquering a whopping space worth 2.7 million square feet. The massive participation of electronic and tech companies led to increased optimism among the exhibitors, giving them a major boost in profits and return of investments.
The exhibitors not only got a chance to interact with the live audience through tech-talks, seminars and workshops but also got to demonstrate their ideas for artificially intelligent future. After the impeccable success, 9 out of 10 respondents left the trade show with self-reliance to be more productive and impactful on their clients next year.
In conclusion, we believe the future looks hopeful and bright. The experts, after the feedback from both the respondents and business owners, feel that there will be improved execution, profits, and retrieval capabilities in the coming years. This will also provide platform opportunities for emerging businesses and industries and pave ways for better results and improved return of investments.
Businesses compete on different aspects to connect with their customers, and this lets marketers go through every touch point it takes to converse, interact, and develop trust with their prospects. Though having an online presence is crucial, nothing overdoes the effect of a face-to-face meet up at business events or B2B trade shows.
B2B marketing events consume about 24 percent of total annual budgets, which makes it easy to understand why marketing events are so effective. Since the internet offers limited control of human connection compared to in-person interactions, trade fairs give people an open opportunity to explore new services, products, and solutions. Since events are expensive, giving it a digital makeover can boost your gains.
1. Pre-Event Marketing
Before hosting any businesses conference or trade fair, it is vital to schedule it and add it into your business marketing plan. It will help you make the event more than just a one-day interaction as well as stimulates engagement with those who may not attend it in-person. So, planning pre-event marketing ensures you get enough time and resources to make the most of each event.
The engagement you build before the event is essential to attract relevant leads to your event, and to your booth eventually. This is the most important step to expand your pre-event reach, instead of just having a big crowd passing by your booth or seeing your existing database of clients. Everyone you contact may not be attending the event, but it offers a great way to showcase the interactive strategies you have developed for the show to a broader audience by providing a source of connection even outside the event.
2. Use Event Technology Beforehand
As a part of marketing your event in advance, offer attendees an app or online management tool where they can register for the event or just click the interested button to show that they will come. It will help you gather their information and customize your strategy according to their interests to convert them in loyal leads.
If you have gathered information through a social media platform like Facebook events or Twitter, make sure you recognize as many people as you can in the event to create a comfortable vibe for the attendees. It may sound creepy a little, but for business, people love when someone remembers them through social platforms. When the business event is over, don’t forget to contact them using the information you have collected to enable sales and build valuable relationships.
3. Invest in People
Understaffing is probably the worst mistake you can make for a B2B trade show. You will see how fast you lose engagement simply because you have not employed enough workforce to manage the booth, facilitate conversations, and answer the questions, and so on. To do so, consider the size of the event.
It is not about just hiring as many people as your even marketing budget can afford; it’s about hiring the right people. Invest in trained short-term promotional staff with a related background as your product or service to get effective results in the form of conversion, leads and sales.
4. Share Experiences to Boost Engagement
In trade fairs or business conferences, issue online surveys to encourage real-time feedback on your presentation so your attendees can actually feel engaged with the event. Gather the data using management tools on social media and showcase it in one dashboard, share results of live-polling on a screen, display online interactions, and use this information to target and reach new prospects and market your upcoming fairs.
5. Get Your Success Metrics Right
It is bizarre to measure every aspect of event marketing in sales. Take this opportunity to test new products, do competitive analysis, and build good relationships with customers. Sales are important by the end of the day, but only relying on your sales metric may not be enough.
Focus on what else you can do or invest in to build more engagement in the event to cross-sell and upsell the opportunities.
6. Incorporate Promotional Props
Add promotion materials in your event marketing strategy to attract maximum attendees. Promotional stuff doesn’t have to be something expensive; you can go with USB cables, water bottles, refreshments, t-shirts with your logo, fidget spinners, shopping bags made out of sturdy fabric, or anything you can get creative with, especially if you know the age group of your target audience. It is essential to create a balance, so neither go too cheap nor too large.
7. Post Event Marketing
When the trade fair has passed, and you have achieved a higher engagement rate, follow up with any leads you have collected in the event. A simple approach can be sharing your articles or press release about the event via email or make a phone call for feedback. You can also track your prospects down on social media as a simple and effective approach for sparking a conversation. Finally, keep up with any follow-ups that show progress and induce further insight into your B2B trade show ROI and lead conversion.
B2B trade shows are all about connecting with people, learning new things, and spreading brand awareness, but eventually, all of it is directed towards generating revenue for your business.…
“The cynic would say that selling is more important because the best sellers have the most buyers, no matter what he’s selling.”
You might have heard this fabulous dialogue of Elastigirl from the movie ‘The Incredibles 2,’ which is practically applicable to the real world.
You neither need to have the best product, nor the cheapest rates. You don’t need to provide the best services either. All you need to succeed is to be the best seller.
We all know that doing good SEO on your website with an excellent content strategy are the main factors in B2B lead generation. However, it usually consumes quite some time as well as resources that you may lack, perhaps.
A lead is not a random client, but the one who is just a step away. They might not get to you, but you need some sales skills to grab his attention, add value to what you offer and provide solutions with your services to ease their business hassles.
Generating and preserving quality leads is the ultimate backbone in the B2B platform to strengthen your sales pipeline and ensure you maintain a stable rate of growth. A mix of inbound and outbound tactics is typically the most suitable way to set up this pipeline, where outbound is an easier, a more natural, way of making connections with leads, and inbound can do the benefit for creating credibility, generating more qualified leads.
Here are some of the most effective ways of lead generation in the B2B market.
1. Set up a Personalized Email Campaign
Ditch the automated emails and use your voice to make your email speak to its recipients, even if you need to use a formal or a casual writing style with emojis, slang or GIFs. The soul of your information doesn’t have to change in the email; the delivery mechanism does!
When you are sending thousands of emails in a day, you don’t have to sound automated if you are not using any tool. So, if a human is writing emails, it must sound and feel human, to create comfort in conversation. If the reader feels comfortable in communicating with you, you have higher chances to get the deal.
Don’t forget to use CTA in the signature. In terms of having a comfortable conversation, giving CTA at the end of your email will work wonders to get the client to contact you directly. You can even link your best content or primary landing page in it.
2. Content Marketing
A fantastic approach for businesses is to have interactive and interesting content to share like articles, infographic, videos, and much more. Do thoughtful research to determine the type of language and tone you must use by knowing what entertains your target audience.
To engage your target audience, you need to learn about their interests by using the standard demographics to provide them with high-quality content. This won’t just help you with lead generation but also enables you to boost your website’s SEO. It’s all about elevating page view rate so more potential leads can find your brand through search engines.
3. Speak at the Events of Your Industry
Attending trade shows and conferences can be of great benefit to significantly enhance your credibility being an authority in your field. Moreover, you’ll also get exclusive attention to the relevant audience, offering you a great platform to impress.
So if you get invited to address at an event, agree to it.
4. Social Media Marketing
Social media a more refined approach to lead generation, allowing for a more precise and targeted way of marketing. Social platforms like LinkedIn are proven to be useful in lead generation. It provides businesses with a pathway to engage and entertain prospective clients.
Advertising on social media is highly effective, as it is quite rare to find someone who doesn’t use Facebook, Instagram or Twitter. Social media ads are precise as you can set up the demographics of your relevant audience, like age, gender, location, and interests.
While it’s excellent, generating leads on social media isn’t that easy and takes time, effort, dedication, and a well thought out strategy.
5. Enhance Your Inbound Marketing
An exceptional inbound marketing plan depends mainly on a blend of intensive SEO and excellent content. Inbound marketing is cost-effective, and 60% less expensive than outbound leads. Content functions as a great conversion tool by attracting and keeping your business’s target audience coming back to you. Including a call to action option and internal linking can entice your readers to learn more from you and stay in touch. You can generate a variety of content like blogs, guest posts, whitepapers, infographic, and so on.
An effective SEO strategy is a must-have for every B2B platform, as it is a great way to enable your business to get found in the search engines by your relevant audience. Make sure you use the keywords that make your brand stand out among your competitors in the industry. However, using the right keywords isn’t the only approach to make your SEO effective. Use appropriately formatted URLs, original titles and Meta descriptions for webpages. Also, make your website mobile friendly so can see traffic from all devices. The list is vast, and so are your chances to make your mark with your sales skills.
A quality lead generation strategy is a finely balanced mix of both online and offline methodologies. Be accurate when optimizing your lead generation, but don’t overdo it. Be more active and vigilant in implementing things that can work, instead of those who don’t.
Lead generation is a challenging task, yet the most important one for any business. So, don’t overlook it!…
As a B2B platform, I’m pretty sure that you are working on your lead generation campaign as well as a high-quality customer support network. However, one thing that many ventures fail to focus on is establishing an effective B2B loyalty marketing strategy to increase the rate of retention.
B2B marketing can get tricky due to the fact that competition is rising significantly. Apart from that, when it comes to B2B conversions, the sales cycle tends to be pretty long. Therefore, more investment is required to generate leads and further nurture them. However, customer retention is a cost-efficient way to boost your sales and reduce your marketing expense. Therefore, in order to comfortably retain your clients, you have to work on the following loyalty marketing strategies of your B2B platform.
1. Mention Loyal Customers in Your Content
Almost all B2B companies rely on their content marketing strategies for brand awareness and lead generation. Therefore, if you have a list of loyal customers, you can payback a favor by merely mentioning their brand on your content. This move will not only make your client happy, but it will also encourage other potential prospects to trust your products and services. In addition, if your client turns out to be a leading influencer in the market, that’ll put you in a win-win position.
2. Surprise Your Clients with Corporate Gifts
Corporate gifts are a traditional technique of showing love to your B2B clients. However, instead of following this habit just for the sake of a holiday, you can become creative and look for other occasions. Surprise your B2B customer by sending them a birthday gift or an anniversary present to enlighten their mood and develop a better relationship.
3. Personalization Is Still a Great Marketing Technique
It has been projected that by 2020, 51% of consumers will expect the seller to offer personalized suggestions to them. This clearly indicates that the importance of personalization is enhancing. A simple greeting whenever a prospect enters your site can be a beneficial gesture.
Apart from that, once you a user subscribes for your email update by providing their data, you should remember to send them personalized emails. For starters, by merely writing “Hi Jack,” you can convince them not only to read your message but also act on it. Later on, you can even send them emails that feature products related to their specific market niche. This strategy will boost your email deliverability rate and engagement.
4. Offer Special Discounts to Old Customers
Who doesn’t love a discount? I’m pretty sure we all do! Well, businesses also love to buy during specials sales and offers. Though you won't see many B2B companies introducing discounts for their prospects, you can change that by contacting all the businesses that have bought from you in the past and offer them a special price. This tactic will immediately bring back many dead leads to life and increase your sales.
Though offering discounts will reduce your revenue, it’s a cheaper technique than running a whole new paid marketing campaign on social media or billboards.
5. Introduce a Referral Program
With the affiliate marketing industry rapidly increasing, almost all business owners are coming up with a referral program for their brand. You can place a discount or offer free products to those customers that refer new clients to you.
This strategy will encourage people to spend money on promoting their brand and products. In return, all you have to do is give them a commission or a percentage off from their next order. This is a low-cost marketing technique to boost your sales in no time.
B2B platforms have to deal with smarter clients then that is why they have to make sure the right strategies are used. One of the most profitable ways of increasing sales is by simply sharing an amount from your revenue. The B2B loyalty marketing strategies mentioned above are useful in many ways. You can easily grow your enterprise and develop long-term relationships with your potential clients. In addition, you can also enhance your rate of customer retentions and reduce your cost of sales significantly.…
Speaking at an event for your company has significant benefits in proving your expertise and establishing a trust for your organization. In addition, once you speak you always have a greater chance of engaging your audience. Speaking engagements at B2B trade shows have proven to generate quality leads, if done in the right way.
We all are aware of how many companies appear at a B2B trade show. Well, as a visitor it isn’t easy to decide which booth to visit first. In addition, you can never interact with all of them. However, if you want your next B2B trade show to become the game-changing moment, you have to attract a relevant audience to your booth. – And, speaking engagement is the best way! Wondering how you can do it with perfection? Here are a few tips for guidance!
1. Use Various Resources
People who show up at B2B trade shows are always looking to get their hands on free stuff. Whether it’s a cap, t-shirt, book or even your company’s brochure. Well, that’s your golden chance!
You can distribute flyers, brochure or even your company profiles with complete details to boost your brand’s recognition. You never know, a reader might just call you up someday and become a paying client.
In addition, while distributing these things you can also request their personal contact details in exchange. The data you collect from B2B trade shows is what can help you connect with potential future clients.
2. Discuss How the Industry is Evolving
Many speakers miss talking about the industry they belong to. Though it’s good to focus on your services and products; industry knowledge can help you look more credible. By telling your visitors a few things about the industry, they will trust you more. In addition, by seeing that you are an expert, they may even agree to share their personal contact details with you instantly.
Once you are done highlighting industry trends, you can relate your brand and products with these changes.
3. Use the Right Choice of Words
If you don’t plan on distributing anything, you might as well work on your call-to-action and sales pitch. Deal with every visitor professionally and try to convince them to either share their information or ask you questions regarding your services and products.
The right choice of words is what can help your visitors become future prospects. If you aren’t good at creating conversations, you can always hire professional help.
4. Two is Always Better than One
You may have the potential to generate numerous leads from a B2B trade show. However, there are some targets that you fail to attract. Either because they are market leaders, or you are representing a new business. Well, to end up in their good books and draw them you can always collaborate with the event organisers. Become a sponsor and get your banners posted everywhere to look credible. In addition, request the organisers to feature your brand name and logo on their social media profiles. That way, companies will be expecting you in advance. You can generate many leads from such a tactic.
However, when such representatives do appear on your booth, it’s your job to use your verbal engagement skills and capture the lead.
5. Quick Follow-ups
Once you have numerous leads to take back, the most critical thing you should do is follow up. Why? Merely to keep the experience they had while meeting you fresh in their minds. If they forget you or the chat they had with you, all your efforts will go to waste. By following up on your leads, the chances of your sales cycle to complete will enhance.
In order to generate the maximum number of leads, companies have to try every trick in the playbook. B2B trade shows are able to boost your online B2B marketplace in no time. And, the best way is to focus on your speaking engagement. Follow the tips mentioned above to improve your speaking engagement approach and generate many quality B2B leads.…
When we talk about business-to-business (B2B) marketing, anyone who has been working in this modern environment is aware of the fact that it comes it specific challenges.
Unlike marketing directly to the final consumer of a product, in B2B your target audience is always a business. Therefore, you can expect higher lead cost, a smaller audience and longer sales cycles. Apart from that, B2B platforms have first to generate leads before they can sell a product directly.
This highlights the fact that B2B marketing isn’t simple. Though I can’t cover all the challenges, I’d like to put light on a few crucial ones to get you on track.
1. Adopt Digital Marketing
In the modern B2B environment, without digital marketing, you can’t expect to last in the market for an extended period! Apart from that, if you are actually going through this piece, you have already entered the digital marketing cycle. Or, if you are still trying to understand this marketing technique, let me tell you that the traditional methods are slowly going down the line.
Digital marketing doesn’t only help you reach out to a large segment of the population, but it also reduces the time you used to take for lead generation. Though this strategy may not eliminate the timeframe completely, it still is helping B2B buyers become informed more than ever. By becoming an online entity within your industry, it will introduce new opportunities for branding as well as enhance your business’s value within the market.
2. Plan In Advance
Remember, you and your competitors are in a race. If you want to maintain the lead and capture more market share then the other, you’ll have to plan ahead. Market trends and consumer behavior is always changing, and if you aren’t prepared in advance, I’m afraid you’ll get left behind. Businesses that have strategies planned for the future have always shown better performances. When it comes to digital marketing, one single unique campaign can change the market demand. Therefore, always have a backpack plan and prepare for the future by holding meetings with your whole team.
3. Produce Quality Content
Content is king, but that doesn’t mean that you’re always going to benefit with just about anything you introduce. Quality and authority are two crucial elements that you have to keep in mind while producing content. Even if one of the two seems missing, I’m afraid you won’t see your traffic and leads increase.
In addition, content creation doesn’t only mean writing blogs. There are various content types, and you have to learn to publish a variety on your website. Apart from that, you also have to repurpose your old content and convert the data into different types to reach out to another segment of the population. For example, you can transform a webinar into a How-to guide and publish it in your resource center. That way, those who missed the live webinar can read and learn what you had to teach.
4. Manage Expectations
If you really want your B2B digital marketing strategy to prove beneficial to you, you have to give your consumers what they want. In order for that to happen, you have to know them and understand their demands. If your target audience isn’t interested in using social platforms, your social media marketing (SMM) efforts will be completely pointless.
Other than that, you also have to maintain the level of quality, quantity and price levels your consumers are expecting. One great way to preserve these demands is by studying and following every move your competitors make. That way, you can think of ways to counter their offers, satisfy your clients and edge past them without letting them find out.
The Bottom Line
B2B marketing isn’t easy, but you can master it with planning and dedication. B2B marketers have to understand the importance of digital marketing in this era. Therefore, if you want to see your online B2B marketplace experience growth, follow our useful tips and share them with others.…
Low traffic is a common problem many B2B marketing experts face in the modern business environment. When people suggest that having a website for your business is essential, it doesn’t mean that your site will manage itself. It’s your job to make that website popular by promoting it with various marketing techniques. That’s how you have any chance of generating enough traffic to see a reasonable number of sales. Well, we’ve done most of the work for you by putting together this list of five of the best ways to boost your web traffic and help your B2B marketplace grow.
1. Get Social
SMM (social media marketing) is a digital marketing technique that you can use with ease to make your website build its online presence. All you have to do is maintain your company profiles and engage with all your followers. In addition, whenever you add a new product or a blog post, you can share them on your profiles to generate traffic. The top social media platforms you can use are, LinkedIn, Facebook, Twitter, Snapchat, Instagram and even Pinterest. Our advice is to target audience through all platforms in order to go with a broader marketing approach.
2. Write Catchy Headlines
Headings are one of the first things that a reader sees. Believe it or not, your headlines are what will convince a potential visitor to stay and read the full article. They just can’t stop themselves from reading it as the title seems interesting to them. One thing that you should note here is that if you don’t have a compelling heading, I’m afraid even the most comprehensive blog will be ignored.
3. On-Page SEO is Crucial to get ranked
SEO (search engine optimization) is a stepping stone that’ll lead your site to get listed on the top search engines. If you really want to see your traffic rise significantly, you have to optimize all your web pages by making it SEO friendly. Google, being the top search engine ranks website according to certain ranking factors. Your job as a B2B marketer is to know all these aspects and work on them. On-page, being the easiest way to start, is very important as the first thing Google will analyze is your website.
Once your keywords start getting ranked on the first page, you’ll begin to experience immense traffic in no time.
4. Start Guest Blogging
Have you ever heard the following statement, “content is king”? Well, that’s true. If you really want your website to grow in value, you have to publish high-quality content. However, apart from working on internal blogs, you also have to work on an external approach. There are many sites on the internet that accept guest blogs.
A guest blog is written to share your knowledge and experience on a topic to the audience of another site. What do you get in return? A backlink! Backlinks are great traffic generators. If your blog is useful people would love to read more of your work. That’s when they are interested in the backlink that you have used in the post. However, there is more to it!
Quality backlinks are an excellent ranking factor that Google gives importance to. Websites that have good backlinks from the site with high DA (domain authority) and DR (domain rating) have higher chances of getting ranked better. However, guest blogging isn’t always free. You’ll find many sites that even charge money for every link you wish to add — no harm in paying though as the benefits are pretty impressive.
5. Promote Your Blog through Email Marketing
Though all marketing techniques have their own benefits and effectiveness, a blend can always boost your campaign — for example, every time you publish a new blog there as to be a way to inform all your potential clients about the new article. The great idea is to use the email list you’ve generated from people who subscribed for your newsletter. These subscribers are your followers, and they wouldn’t mind receiving emails that’s why they shared it in the first place. Send them all the updates regarding your new blogs. Mention the headline in the email as well to capture their attention. This technique can definitely boost both your email and content marketing outcomes and generate lots of traffic for your B2B platform.
Without web traffic, you can’t expect to generate leads of conversions on your B2B platform. In order to make sure your B2B lead generation runs smoothly, you have to market your websites with the five creative ways mentioned above.…
The linear sales have been a specialty of best b2b marketing agencies since ages but the time has changed now. The b2b marketing has now entered the realm of digital marketing. But to understand the change, it is essential to understand what has been changed first which is, in this case, linear marketing.
Linear Sales Progress
The linear sales progress with the assumption that the prospect knows very little about the company. It is based upon a map of the buyer’s path beginning with an introduction about the company and the product line. Then it proceeds towards the usefulness of the products for the buyer and its benefits.
Now can you convince yourself to use this method for a b2b online lead generation? The answer better is no because consumers are more educated now than ever before and it cannot be ruled out unless the agency wants to make a fool for itself. The process of sales begins with the assessment of how much the prospects know about the brand already instead of giving an introduction.
Customers are empowered by the internet and the information available online about the products and services of every competing company has quite literally killed the need for an intro hence nullifying the linear sales strategy. It has made the whole process of reaching out to the potential clients a little more complex.
The quarterback approach can work wonders for the marketers as all of the best b2b marketing agencies are using this. This determines where the buyer stands in the buying process and if the prospect is ready to make orders, then there is no need to go through the early steps of linear sales.
Well-informed consumers now preferred shortened sales cycle and increased conversation rates. It is unarguable that the bar for a b2b online lead generation has been raised and people are tired of sales reps now. As more and more millennials are becoming consumers and sellers the need to adapt to the digital mediums and their way of working has increased.
Training Of The Sales Staff
The training of the sales staff has become imperative to the new patterns. There is a higher likability that prospects contacting to purchase are already more knowledgeable than the sales rep. The b2b marketing and sales staff should be trained on the lines that can enable them to tackle the situations where their information is less than the prospect. Sure enough, the linear method won’t work here.
Online And Offline Touch-Points
Each stage of the sales has now two points one offline as we all know and the other online. It affects how buyers learn about the products and how they evaluate the offered services. Mostly the customers rely on social media, reviews, and other online sources of information such as white papers and case studies. It is vital to integrate those into the b2b online lead generation. The online source of information is independent of where the potential buyer stood at the sales process because they will have the needed information anyway to make a decision.
Sales rep no longer need to assume that they have to educate the buyers or court them into the decision. It may not help in making a decision, but reversely it can sabotage the positive image buyer may have had about the brand by bothering them in person again and again. No one needs the disturbance when they know what is important to know.
For instance, if a client has ordered some replacement part, they will not encourage the sales rep arriving with their order. They already know what they are ordering, and that is the main reason they have chosen to place an order online rather than meeting a rep in person. There is no point clinging to the old school methods.
The real-time shift in the journey of sales is definite, and it cannot be denied. The change, however, floats counter to the traditional linear sales ways and customs. Social conversations now require an immediate response and sales agents need to learn the tactic as fast as it is possible. It requires a very different and unique set of skills to succeed in the digital realms of marketing. The only way of survival for the b2b marketers is to embrace the changes head-on and learn the modern tactics.