Businesses compete on different aspects to connect with their customers, and this lets marketers go through every touch point it takes to converse, interact, and develop trust with their prospects. Though having an online presence is crucial, nothing overdoes the effect of a face-to-face meet up at business events or B2B trade shows.
B2B marketing events consume about 24 percent of total annual budgets, which makes it easy to understand why marketing events are so effective. Since the internet offers limited control of human connection compared to in-person interactions, trade fairs give people an open opportunity to explore new services, products, and solutions. Since events are expensive, giving it a digital makeover can boost your gains.
1. Pre-Event Marketing
Before hosting any businesses conference or trade fair, it is vital to schedule it and add it into your business marketing plan. It will help you make the event more than just a one-day interaction as well as stimulates engagement with those who may not attend it in-person. So, planning pre-event marketing ensures you get enough time and resources to make the most of each event.
The engagement you build before the event is essential to attract relevant leads to your event, and to your booth eventually. This is the most important step to expand your pre-event reach, instead of just having a big crowd passing by your booth or seeing your existing database of clients. Everyone you contact may not be attending the event, but it offers a great way to showcase the interactive strategies you have developed for the show to a broader audience by providing a source of connection even outside the event.
2. Use Event Technology Beforehand
As a part of marketing your event in advance, offer attendees an app or online management tool where they can register for the event or just click the interested button to show that they will come. It will help you gather their information and customize your strategy according to their interests to convert them in loyal leads.
If you have gathered information through a social media platform like Facebook events or Twitter, make sure you recognize as many people as you can in the event to create a comfortable vibe for the attendees. It may sound creepy a little, but for business, people love when someone remembers them through social platforms. When the business event is over, don’t forget to contact them using the information you have collected to enable sales and build valuable relationships.
3. Invest in People
Understaffing is probably the worst mistake you can make for a B2B trade show. You will see how fast you lose engagement simply because you have not employed enough workforce to manage the booth, facilitate conversations, and answer the questions, and so on. To do so, consider the size of the event.
It is not about just hiring as many people as your even marketing budget can afford; it’s about hiring the right people. Invest in trained short-term promotional staff with a related background as your product or service to get effective results in the form of conversion, leads and sales.
4. Share Experiences to Boost Engagement
In trade fairs or business conferences, issue online surveys to encourage real-time feedback on your presentation so your attendees can actually feel engaged with the event. Gather the data using management tools on social media and showcase it in one dashboard, share results of live-polling on a screen, display online interactions, and use this information to target and reach new prospects and market your upcoming fairs.
5. Get Your Success Metrics Right
It is bizarre to measure every aspect of event marketing in sales. Take this opportunity to test new products, do competitive analysis, and build good relationships with customers. Sales are important by the end of the day, but only relying on your sales metric may not be enough.
Focus on what else you can do or invest in to build more engagement in the event to cross-sell and upsell the opportunities.
6. Incorporate Promotional Props
Add promotion materials in your event marketing strategy to attract maximum attendees. Promotional stuff doesn’t have to be something expensive; you can go with USB cables, water bottles, refreshments, t-shirts with your logo, fidget spinners, shopping bags made out of sturdy fabric, or anything you can get creative with, especially if you know the age group of your target audience. It is essential to create a balance, so neither go too cheap nor too large.
7. Post Event Marketing
When the trade fair has passed, and you have achieved a higher engagement rate, follow up with any leads you have collected in the event. A simple approach can be sharing your articles or press release about the event via email or make a phone call for feedback. You can also track your prospects down on social media as a simple and effective approach for sparking a conversation. Finally, keep up with any follow-ups that show progress and induce further insight into your B2B trade show ROI and lead conversion.
B2B trade shows are all about connecting with people, learning new things, and spreading brand awareness, but eventually, all of it is directed towards generating revenue for your business.…
“The cynic would say that selling is more important because the best sellers have the most buyers, no matter what he’s selling.”
You might have heard this fabulous dialogue of Elastigirl from the movie ‘The Incredibles 2,’ which is practically applicable to the real world.
You neither need to have the best product, nor the cheapest rates. You don’t need to provide the best services either. All you need to succeed is to be the best seller.
We all know that doing good SEO on your website with an excellent content strategy are the main factors in B2B lead generation. However, it usually consumes quite some time as well as resources that you may lack, perhaps.
A lead is not a random client, but the one who is just a step away. They might not get to you, but you need some sales skills to grab his attention, add value to what you offer and provide solutions with your services to ease their business hassles.
Generating and preserving quality leads is the ultimate backbone in the B2B platform to strengthen your sales pipeline and ensure you maintain a stable rate of growth. A mix of inbound and outbound tactics is typically the most suitable way to set up this pipeline, where outbound is an easier, a more natural, way of making connections with leads, and inbound can do the benefit for creating credibility, generating more qualified leads.
Here are some of the most effective ways of lead generation in the B2B market.
1. Set up a Personalized Email Campaign
Ditch the automated emails and use your voice to make your email speak to its recipients, even if you need to use a formal or a casual writing style with emojis, slang or GIFs. The soul of your information doesn’t have to change in the email; the delivery mechanism does!
When you are sending thousands of emails in a day, you don’t have to sound automated if you are not using any tool. So, if a human is writing emails, it must sound and feel human, to create comfort in conversation. If the reader feels comfortable in communicating with you, you have higher chances to get the deal.
Don’t forget to use CTA in the signature. In terms of having a comfortable conversation, giving CTA at the end of your email will work wonders to get the client to contact you directly. You can even link your best content or primary landing page in it.
2. Content Marketing
A fantastic approach for businesses is to have interactive and interesting content to share like articles, infographic, videos, and much more. Do thoughtful research to determine the type of language and tone you must use by knowing what entertains your target audience.
To engage your target audience, you need to learn about their interests by using the standard demographics to provide them with high-quality content. This won’t just help you with lead generation but also enables you to boost your website’s SEO. It’s all about elevating page view rate so more potential leads can find your brand through search engines.
3. Speak at the Events of Your Industry
Attending trade shows and conferences can be of great benefit to significantly enhance your credibility being an authority in your field. Moreover, you’ll also get exclusive attention to the relevant audience, offering you a great platform to impress.
So if you get invited to address at an event, agree to it.
4. Social Media Marketing
Social media a more refined approach to lead generation, allowing for a more precise and targeted way of marketing. Social platforms like LinkedIn are proven to be useful in lead generation. It provides businesses with a pathway to engage and entertain prospective clients.
Advertising on social media is highly effective, as it is quite rare to find someone who doesn’t use Facebook, Instagram or Twitter. Social media ads are precise as you can set up the demographics of your relevant audience, like age, gender, location, and interests.
While it’s excellent, generating leads on social media isn’t that easy and takes time, effort, dedication, and a well thought out strategy.
5. Enhance Your Inbound Marketing
An exceptional inbound marketing plan depends mainly on a blend of intensive SEO and excellent content. Inbound marketing is cost-effective, and 60% less expensive than outbound leads. Content functions as a great conversion tool by attracting and keeping your business’s target audience coming back to you. Including a call to action option and internal linking can entice your readers to learn more from you and stay in touch. You can generate a variety of content like blogs, guest posts, whitepapers, infographic, and so on.
An effective SEO strategy is a must-have for every B2B platform, as it is a great way to enable your business to get found in the search engines by your relevant audience. Make sure you use the keywords that make your brand stand out among your competitors in the industry. However, using the right keywords isn’t the only approach to make your SEO effective. Use appropriately formatted URLs, original titles and Meta descriptions for webpages. Also, make your website mobile friendly so can see traffic from all devices. The list is vast, and so are your chances to make your mark with your sales skills.
A quality lead generation strategy is a finely balanced mix of both online and offline methodologies. Be accurate when optimizing your lead generation, but don’t overdo it. Be more active and vigilant in implementing things that can work, instead of those who don’t.
Lead generation is a challenging task, yet the most important one for any business. So, don’t overlook it!…
As a B2B platform, I’m pretty sure that you are working on your lead generation campaign as well as a high-quality customer support network. However, one thing that many ventures fail to focus on is establishing an effective B2B loyalty marketing strategy to increase the rate of retention.
B2B marketing can get tricky due to the fact that competition is rising significantly. Apart from that, when it comes to B2B conversions, the sales cycle tends to be pretty long. Therefore, more investment is required to generate leads and further nurture them. However, customer retention is a cost-efficient way to boost your sales and reduce your marketing expense. Therefore, in order to comfortably retain your clients, you have to work on the following loyalty marketing strategies of your B2B platform.
1. Mention Loyal Customers in Your Content
Almost all B2B companies rely on their content marketing strategies for brand awareness and lead generation. Therefore, if you have a list of loyal customers, you can payback a favor by merely mentioning their brand on your content. This move will not only make your client happy, but it will also encourage other potential prospects to trust your products and services. In addition, if your client turns out to be a leading influencer in the market, that’ll put you in a win-win position.
2. Surprise Your Clients with Corporate Gifts
Corporate gifts are a traditional technique of showing love to your B2B clients. However, instead of following this habit just for the sake of a holiday, you can become creative and look for other occasions. Surprise your B2B customer by sending them a birthday gift or an anniversary present to enlighten their mood and develop a better relationship.
3. Personalization Is Still a Great Marketing Technique
It has been projected that by 2020, 51% of consumers will expect the seller to offer personalized suggestions to them. This clearly indicates that the importance of personalization is enhancing. A simple greeting whenever a prospect enters your site can be a beneficial gesture.
Apart from that, once you a user subscribes for your email update by providing their data, you should remember to send them personalized emails. For starters, by merely writing “Hi Jack,” you can convince them not only to read your message but also act on it. Later on, you can even send them emails that feature products related to their specific market niche. This strategy will boost your email deliverability rate and engagement.
4. Offer Special Discounts to Old Customers
Who doesn’t love a discount? I’m pretty sure we all do! Well, businesses also love to buy during specials sales and offers. Though you won't see many B2B companies introducing discounts for their prospects, you can change that by contacting all the businesses that have bought from you in the past and offer them a special price. This tactic will immediately bring back many dead leads to life and increase your sales.
Though offering discounts will reduce your revenue, it’s a cheaper technique than running a whole new paid marketing campaign on social media or billboards.
5. Introduce a Referral Program
With the affiliate marketing industry rapidly increasing, almost all business owners are coming up with a referral program for their brand. You can place a discount or offer free products to those customers that refer new clients to you.
This strategy will encourage people to spend money on promoting their brand and products. In return, all you have to do is give them a commission or a percentage off from their next order. This is a low-cost marketing technique to boost your sales in no time.
B2B platforms have to deal with smarter clients then that is why they have to make sure the right strategies are used. One of the most profitable ways of increasing sales is by simply sharing an amount from your revenue. The B2B loyalty marketing strategies mentioned above are useful in many ways. You can easily grow your enterprise and develop long-term relationships with your potential clients. In addition, you can also enhance your rate of customer retentions and reduce your cost of sales significantly.…
Speaking at an event for your company has significant benefits in proving your expertise and establishing a trust for your organization. In addition, once you speak you always have a greater chance of engaging your audience. Speaking engagements at B2B trade shows have proven to generate quality leads, if done in the right way.
We all are aware of how many companies appear at a B2B trade show. Well, as a visitor it isn’t easy to decide which booth to visit first. In addition, you can never interact with all of them. However, if you want your next B2B trade show to become the game-changing moment, you have to attract a relevant audience to your booth. – And, speaking engagement is the best way! Wondering how you can do it with perfection? Here are a few tips for guidance!
1. Use Various Resources
People who show up at B2B trade shows are always looking to get their hands on free stuff. Whether it’s a cap, t-shirt, book or even your company’s brochure. Well, that’s your golden chance!
You can distribute flyers, brochure or even your company profiles with complete details to boost your brand’s recognition. You never know, a reader might just call you up someday and become a paying client.
In addition, while distributing these things you can also request their personal contact details in exchange. The data you collect from B2B trade shows is what can help you connect with potential future clients.
2. Discuss How the Industry is Evolving
Many speakers miss talking about the industry they belong to. Though it’s good to focus on your services and products; industry knowledge can help you look more credible. By telling your visitors a few things about the industry, they will trust you more. In addition, by seeing that you are an expert, they may even agree to share their personal contact details with you instantly.
Once you are done highlighting industry trends, you can relate your brand and products with these changes.
3. Use the Right Choice of Words
If you don’t plan on distributing anything, you might as well work on your call-to-action and sales pitch. Deal with every visitor professionally and try to convince them to either share their information or ask you questions regarding your services and products.
The right choice of words is what can help your visitors become future prospects. If you aren’t good at creating conversations, you can always hire professional help.
4. Two is Always Better than One
You may have the potential to generate numerous leads from a B2B trade show. However, there are some targets that you fail to attract. Either because they are market leaders, or you are representing a new business. Well, to end up in their good books and draw them you can always collaborate with the event organisers. Become a sponsor and get your banners posted everywhere to look credible. In addition, request the organisers to feature your brand name and logo on their social media profiles. That way, companies will be expecting you in advance. You can generate many leads from such a tactic.
However, when such representatives do appear on your booth, it’s your job to use your verbal engagement skills and capture the lead.
5. Quick Follow-ups
Once you have numerous leads to take back, the most critical thing you should do is follow up. Why? Merely to keep the experience they had while meeting you fresh in their minds. If they forget you or the chat they had with you, all your efforts will go to waste. By following up on your leads, the chances of your sales cycle to complete will enhance.
In order to generate the maximum number of leads, companies have to try every trick in the playbook. B2B trade shows are able to boost your online B2B marketplace in no time. And, the best way is to focus on your speaking engagement. Follow the tips mentioned above to improve your speaking engagement approach and generate many quality B2B leads.…
When we talk about business-to-business (B2B) marketing, anyone who has been working in this modern environment is aware of the fact that it comes it specific challenges.
Unlike marketing directly to the final consumer of a product, in B2B your target audience is always a business. Therefore, you can expect higher lead cost, a smaller audience and longer sales cycles. Apart from that, B2B platforms have first to generate leads before they can sell a product directly.
This highlights the fact that B2B marketing isn’t simple. Though I can’t cover all the challenges, I’d like to put light on a few crucial ones to get you on track.
1. Adopt Digital Marketing
In the modern B2B environment, without digital marketing, you can’t expect to last in the market for an extended period! Apart from that, if you are actually going through this piece, you have already entered the digital marketing cycle. Or, if you are still trying to understand this marketing technique, let me tell you that the traditional methods are slowly going down the line.
Digital marketing doesn’t only help you reach out to a large segment of the population, but it also reduces the time you used to take for lead generation. Though this strategy may not eliminate the timeframe completely, it still is helping B2B buyers become informed more than ever. By becoming an online entity within your industry, it will introduce new opportunities for branding as well as enhance your business’s value within the market.
2. Plan In Advance
Remember, you and your competitors are in a race. If you want to maintain the lead and capture more market share then the other, you’ll have to plan ahead. Market trends and consumer behavior is always changing, and if you aren’t prepared in advance, I’m afraid you’ll get left behind. Businesses that have strategies planned for the future have always shown better performances. When it comes to digital marketing, one single unique campaign can change the market demand. Therefore, always have a backpack plan and prepare for the future by holding meetings with your whole team.
3. Produce Quality Content
Content is king, but that doesn’t mean that you’re always going to benefit with just about anything you introduce. Quality and authority are two crucial elements that you have to keep in mind while producing content. Even if one of the two seems missing, I’m afraid you won’t see your traffic and leads increase.
In addition, content creation doesn’t only mean writing blogs. There are various content types, and you have to learn to publish a variety on your website. Apart from that, you also have to repurpose your old content and convert the data into different types to reach out to another segment of the population. For example, you can transform a webinar into a How-to guide and publish it in your resource center. That way, those who missed the live webinar can read and learn what you had to teach.
4. Manage Expectations
If you really want your B2B digital marketing strategy to prove beneficial to you, you have to give your consumers what they want. In order for that to happen, you have to know them and understand their demands. If your target audience isn’t interested in using social platforms, your social media marketing (SMM) efforts will be completely pointless.
Other than that, you also have to maintain the level of quality, quantity and price levels your consumers are expecting. One great way to preserve these demands is by studying and following every move your competitors make. That way, you can think of ways to counter their offers, satisfy your clients and edge past them without letting them find out.
The Bottom Line
B2B marketing isn’t easy, but you can master it with planning and dedication. B2B marketers have to understand the importance of digital marketing in this era. Therefore, if you want to see your online B2B marketplace experience growth, follow our useful tips and share them with others.…
Low traffic is a common problem many B2B marketing experts face in the modern business environment. When people suggest that having a website for your business is essential, it doesn’t mean that your site will manage itself. It’s your job to make that website popular by promoting it with various marketing techniques. That’s how you have any chance of generating enough traffic to see a reasonable number of sales. Well, we’ve done most of the work for you by putting together this list of five of the best ways to boost your web traffic and help your B2B marketplace grow.
1. Get Social
SMM (social media marketing) is a digital marketing technique that you can use with ease to make your website build its online presence. All you have to do is maintain your company profiles and engage with all your followers. In addition, whenever you add a new product or a blog post, you can share them on your profiles to generate traffic. The top social media platforms you can use are, LinkedIn, Facebook, Twitter, Snapchat, Instagram and even Pinterest. Our advice is to target audience through all platforms in order to go with a broader marketing approach.
2. Write Catchy Headlines
Headings are one of the first things that a reader sees. Believe it or not, your headlines are what will convince a potential visitor to stay and read the full article. They just can’t stop themselves from reading it as the title seems interesting to them. One thing that you should note here is that if you don’t have a compelling heading, I’m afraid even the most comprehensive blog will be ignored.
3. On-Page SEO is Crucial to get ranked
SEO (search engine optimization) is a stepping stone that’ll lead your site to get listed on the top search engines. If you really want to see your traffic rise significantly, you have to optimize all your web pages by making it SEO friendly. Google, being the top search engine ranks website according to certain ranking factors. Your job as a B2B marketer is to know all these aspects and work on them. On-page, being the easiest way to start, is very important as the first thing Google will analyze is your website.
Once your keywords start getting ranked on the first page, you’ll begin to experience immense traffic in no time.
4. Start Guest Blogging
Have you ever heard the following statement, “content is king”? Well, that’s true. If you really want your website to grow in value, you have to publish high-quality content. However, apart from working on internal blogs, you also have to work on an external approach. There are many sites on the internet that accept guest blogs.
A guest blog is written to share your knowledge and experience on a topic to the audience of another site. What do you get in return? A backlink! Backlinks are great traffic generators. If your blog is useful people would love to read more of your work. That’s when they are interested in the backlink that you have used in the post. However, there is more to it!
Quality backlinks are an excellent ranking factor that Google gives importance to. Websites that have good backlinks from the site with high DA (domain authority) and DR (domain rating) have higher chances of getting ranked better. However, guest blogging isn’t always free. You’ll find many sites that even charge money for every link you wish to add — no harm in paying though as the benefits are pretty impressive.
5. Promote Your Blog through Email Marketing
Though all marketing techniques have their own benefits and effectiveness, a blend can always boost your campaign — for example, every time you publish a new blog there as to be a way to inform all your potential clients about the new article. The great idea is to use the email list you’ve generated from people who subscribed for your newsletter. These subscribers are your followers, and they wouldn’t mind receiving emails that’s why they shared it in the first place. Send them all the updates regarding your new blogs. Mention the headline in the email as well to capture their attention. This technique can definitely boost both your email and content marketing outcomes and generate lots of traffic for your B2B platform.
Without web traffic, you can’t expect to generate leads of conversions on your B2B platform. In order to make sure your B2B lead generation runs smoothly, you have to market your websites with the five creative ways mentioned above.…
The linear sales have been a specialty of best b2b marketing agencies since ages but the time has changed now. The b2b marketing has now entered the realm of digital marketing. But to understand the change, it is essential to understand what has been changed first which is, in this case, linear marketing.
Linear Sales Progress
The linear sales progress with the assumption that the prospect knows very little about the company. It is based upon a map of the buyer’s path beginning with an introduction about the company and the product line. Then it proceeds towards the usefulness of the products for the buyer and its benefits.
Now can you convince yourself to use this method for a b2b online lead generation? The answer better is no because consumers are more educated now than ever before and it cannot be ruled out unless the agency wants to make a fool for itself. The process of sales begins with the assessment of how much the prospects know about the brand already instead of giving an introduction.
Customers are empowered by the internet and the information available online about the products and services of every competing company has quite literally killed the need for an intro hence nullifying the linear sales strategy. It has made the whole process of reaching out to the potential clients a little more complex.
The quarterback approach can work wonders for the marketers as all of the best b2b marketing agencies are using this. This determines where the buyer stands in the buying process and if the prospect is ready to make orders, then there is no need to go through the early steps of linear sales.
Well-informed consumers now preferred shortened sales cycle and increased conversation rates. It is unarguable that the bar for a b2b online lead generation has been raised and people are tired of sales reps now. As more and more millennials are becoming consumers and sellers the need to adapt to the digital mediums and their way of working has increased.
Training Of The Sales Staff
The training of the sales staff has become imperative to the new patterns. There is a higher likability that prospects contacting to purchase are already more knowledgeable than the sales rep. The b2b marketing and sales staff should be trained on the lines that can enable them to tackle the situations where their information is less than the prospect. Sure enough, the linear method won’t work here.
Online And Offline Touch-Points
Each stage of the sales has now two points one offline as we all know and the other online. It affects how buyers learn about the products and how they evaluate the offered services. Mostly the customers rely on social media, reviews, and other online sources of information such as white papers and case studies. It is vital to integrate those into the b2b online lead generation. The online source of information is independent of where the potential buyer stood at the sales process because they will have the needed information anyway to make a decision.
Sales rep no longer need to assume that they have to educate the buyers or court them into the decision. It may not help in making a decision, but reversely it can sabotage the positive image buyer may have had about the brand by bothering them in person again and again. No one needs the disturbance when they know what is important to know.
For instance, if a client has ordered some replacement part, they will not encourage the sales rep arriving with their order. They already know what they are ordering, and that is the main reason they have chosen to place an order online rather than meeting a rep in person. There is no point clinging to the old school methods.
The real-time shift in the journey of sales is definite, and it cannot be denied. The change, however, floats counter to the traditional linear sales ways and customs. Social conversations now require an immediate response and sales agents need to learn the tactic as fast as it is possible. It requires a very different and unique set of skills to succeed in the digital realms of marketing. The only way of survival for the b2b marketers is to embrace the changes head-on and learn the modern tactics.
Digital marketing is gaining superiority over traditional marketing among B2B marketing companies. Most companies are now tilted towards the online forums, and it is indeed a smart choice because that is the future of marketing. B2B buyers are also accustomed to place orders online which is creating a visible shift in purchasing habits. It allows the liberty of putting an order from anywhere at any time. The influx of digital marketing has been proved great for B2B sales lead generation so far. There are some factors that can improve the state of B2B marketing if used sensibly.
E-commerce is evolving and getting better with each passing year. It is imperative for B2B marketing companies to modify their tactics if they desire to stay in the lead. The B2B industry is expected to grow exponentially in years to come. In order to capitalize its potential, it is vital to keep track of the flow of E-commerce.
It is high time that B2B marketers start to focus on customize personal selling. The B2C industry is doing it for quite some time now. So the question is why suddenly B2B sector needs to jump on the bandwagon. Well, there are several reasons and among them is a shift in demographics. A younger crowd is now active as B2B researchers they are all millennial. This generation is brought up with the internet, and they are familiar to it very casually.
These youngsters expect personal control and gratification from the websites which they are acquainted with social media. They made a more substantial chunk of the buyers now, and they expect the same from the B2B sellers. These conditions make it ideal to target promotions for B2B sales lead generation depending on customer activity and self-service tools for websites.
There is no denying in the over usage of mobile devices. People now prefer their smartphones over desktop computers and laptops. Users have made a transition to the phone quickly. A study shows that over 51% time spent on digital media by a user is through a mobile phone. The B2B e-commerce industry cannot ignore this. It has become undeniable to not invest in mobile commerce unless the B2B web-stores want to ignore a vast customer base.
Smart Payment Methods
The enjoyable shopping experience of the customers also includes convenient payment options. It is advisable to provide automated payment techniques. Automation makes it straight and comfortable as much as possible. Many marketers are already using end-to-end e-commerce solutions. They streamline entire process from quoting to actual price to purchasing.
B2B marketers who have invested in e-commerce are enjoying their fair share of sales with high-profit margin. They are able to enhance the customer experience by making suggestions about new products, add-on items, and updating them about the promotional prizes. These all factors allow a considerable increase in sales. The Internet also permits to be available 24/7 with reduced operational costs; it is especially beneficial for the service providers. It has made it possible to process more orders in less time.…
Are you aware of the business that B2B referrals can get you? In fact, around 50% of B2B marketers believe that referrals are the most valuable and useful lead generators. B2B referral marketing is an excellent strategy that B2B platforms can use to experience greater lead generation and conversion. If you get lucky, even a steady stream of recommendations can turn the tables for you and put you in a win-win position.
Are you planning on starting your very own client referral strategy? Here are a few useful tips to get you started.
Before you actually start making efforts to earn referrals, look in the mirror, and ask yourself, whether you are deserving or not. Do you think all your present and past clients are satisfied with your business? You should evaluate your business from a client’s perspective. Would you recommend your company to others if you were a client? Your answer will pretty much sum up what your next steps should be. If you don’t believe that your business has made the right choices, maybe it’s time you start fixing things around here.
2.Request for Referrals
If you are satisfied with your services and know that your clients will love to refer your business to others, you can make efforts to request for referrals. Many companies avoid client referral strategy without realizing the significance of asking for a referral. If your business is loved by its clients no one will mind recommending your products and services to someone else.
How you request is ultimately your choice. Whether you send them an email, make a call or ask them in person, if they like your business you’d never hear a no from them. In addition, you need to make sure that you pick the right time to request. The ideal time is right after a customer checks out.
3.Make it Easy
Your happy customers will mostly love to review your B2B marketplace or recommend it with someone else. However, they usually don’t know how to. If you can provide them with resources like online forms, then it would become more comfortable for you to understand how they feel after buying from you. Once you are done with that, identify all the happy customers and request them to review your services on specific websites or social platforms.
4.Refer Client to Them
As a B2B marketplace, it’s pretty apparent that you are in contact with many B2B buyer and suppliers. If you really want to win hearts, you can refer a client to one of your buyers so they can connect as well. By doing that, you won’t hurt your business as the relationship will improve and they will come back to you every time they need your products.
If you’ve asked for a referral from someone, that doesn’t mean your job is done. Without bugging them, you need to make sure that you remind them to refer your businesses every now and them. One great way to do that without causing any annoying distraction is by mentioning it in the newsletter that you send every week or month. In addition, you can also specify it every time the prospect makes a purchase.
6.Launch a B2B Referral Program
Once you realize how active referrals are in generating leads for your B2B marketplace, you can launch a dedicated B2B referral program. In this program, you can introduce a reward for every referral your clients make. For example, if a new client buys something from you through a reference, you can reward the referrer with an exclusive discount, offer or even a few bucks of credit which they can use next time they buy from you. Many top brands around the world are relying on referral programs, and you can also benefit from it.
The Bottom Line is…
Referrals are crucial in pushing your B2B portal ahead. With more recommendation, you also feel self-motivated and tend to work harder in making your business the best. The tips we have mentioned above aren’t something you’ll find on Wikipedia. Therefore, take note of them, share them with your close ones and follow them to experience your chart move upwards.…
In the modern business-to-business (B2B) environment, where so many business activities are driven through digital experience, content has become the crucial aspect that steers a marketing plan to succeed. On the other hand, B2B marketers should use content development in the best manner to derive exceptional outcomes.
The process of content marketing is defined as a procedure in which entertaining, relevant, high-quality and informative content is used to attract and engage with a specific target audience. In addition, it is also used to generate strong leads that have high chances for converting into potential clients.
Due to the fact that competition is on the rise, B2B buyers have become more careful and harder to convince. Those days are long gone when a simple cold call could influence a purchase decision. Nowadays, content is the real game changer here, as it helps build a healthy relationship, demonstrates your expertise as well as leave an impact on the reader. These traits are vital in helping you finalize future deals. If that’s not enough, here are a few crucial perks of content that can improve your B2B marketing results.
Are you running an online B2B portal? Then having the right number of visitors on your website is crucial. However, many businesses struggle in this objective as they fail to create content that is good enough to lure the readers. However, you can use the same content for social media marketing, if you are ready to use the content to market your business online.
•Boost in Conversions
All B2B marketplaces operate to maximize conversions, but that isn’t so easy in this competitive world. However, with excellent content, not only do you start generating more traffic but you also experience a significant increase in the number of leads. More leads eventually mean more conversions.
Why do you have a subscribe now button in your website’s footer? Is it so that you can send newsletters to these subscribers? As far as I believe, the underlying reason to have subscribers is to generate a useful email contact list which can be used in the future for email marketing. Nowadays, it has become pretty difficult to ask someone for their personal contact details as everyone is afraid of spammers and cyber criminals. However, with exceptional content, you can easily make your readers loyal fans who don’t mind subscribing for your updates.
As I mentioned above, high-quality content always creates hype in the market which leads to more customers knocking your door for questions related to the organization and products. You can shape your B2B platform and boost your leads in no time by publishing content that can’t be ignored.
•Reach and Exposure
Content marketing isn’t just a technique used to enhance your sales and leads. In fact, this marketing strategy can also only focus on making your brand credible and recognized in the industry. Brand awareness plays a vital role in making your business thriving in no time. You can shape your content merely to show your audience your expertise and how good the brand is. By educating your potential prospects how you are better than the rest, you can easily edge past your competitors.
B2B marketers can use various channels to market their content. The first is without any doubt on your own website. With good content on your site, you can improve your website’s worth in no time.
Apart from that, content can be shared via social media channels like Facebook, Twitter, Google+, LinkedIn and even Pinterest. Social media channels are flooded with traffic, and you can capitalize on this opportunity by capturing your potential audience’s attention through these networks.
If you want your B2B platform to excel and climb the staircase to success, you need to make sure that your content marketing plan is implemented in the best way. In our view, without an excellent B2B content marketing plan, you can’t expect to reach your goals or become a recognized brand within your industry.…