Best SEO Practices to Optimize a Blog
SEO (Search Engine Optimization) is regarded as an essential tool for marketers all across the world. When you plan to revamp your web pages - including the blogs, you are making your content more noticeable to the people who are searching up with relevant keywords related to your particular product, brand or service through search engines like Google, Yahoo or Bing, etc.
Even though no other search engines stand near Google regarding traffic and content, the process could be frustrating at times and precarious to master with Google’s profuse updates on the algorithm.
I guess everyone in the marketing terms has understood that content is king, and evidently the most critical factor of any blog. Without interactive content, your blog has no literal value; however, with so much content updated on the web every day, a little effort is required to get your post noticed by the audience.
This is the point where technical aspects play an integral part in assisting your blog even though SEO in technical might be a little disconcerting, but it can be quickly assessed and viewed each time you plan on creating content for the mass audience.
The real question which is ignored a lot is how well you are aware of what matters and what don’t? It is essential to keep yourself updated with the latest content on the internet. What are the best SEO practices on the internet, how are B2B marketing shaping up and what new trends are being followed? You must know everything about the new and old trends both.
It is quite understandable that inbound marketers are facing a lot of confusion and I am willing to assist them in the best possible manner. In this post, I will be discussing the best methods to amend your blog posts for the keywords according to your requirements along with few other changes which will help you create the best possible blog.
Best Practices for Technical SEO Blog
Focus on Long Tail Keywords
Ameliorating your posts on blogs for keywords is not just about mixing up different keywords in the posts for traffic. As a result, your SEO will get poorly injured because search engines will think that you are stuffing up keywords to get traffic which is bad, very bad.
However, it’s not appropriate for the search engines, nor they make an experience worth remembering. Alternatively, you should always use keywords in a manner which gives you maximum traffic for your content and doesn’t make you feel edgy or uneasy.
Based on my experiences, the best strategy for SEO is to concentrate on one or two keywords per blog post enabling to keep you hooked and focused on your objective for the blog post. However, in my opinion, you can use more than one keyword in a single post but keep the attention of the post restricted enough to give you a maximum amount of time in revamping for one or two keywords.
Many people believe that short keywords generate more traffic than long term keywords. This is where they are so wrong. Using up keywords which are long prove to be more efficient because most of the searchers visiting search engines use long-tailed words are supposed to be more authorized. To sum it up, by using long keywords, you will be able to bring the right traffic for your content with visitors searching through long-tail keywords.
Including appropriate links on your blog which direct you to the other pages from your website can assist you better for your blog’s content overall, improve the website’s traffic through search engines and help the visitors to investigate your website thoroughly. Few things are to be remembered when posting other links on your blog:
- Make sure the text of your anchor is appropriate and according to the link you’re posting.
- Ignore using individual words which fail to explain where the user is clicking.
- Avoid other spam based texts like “Click here” and other words related to it.
And the most crucial aspect of blogging which bloggers tend to forget at times, don’t include more links than your content.
Include 1-2 Keywords in Different Parts of the Post
Finally, you have gotten your one or two significant keywords, now is the correct time to integrate them into your blog post. What are the best positions for your posts? The question is for you to answer so that your posts get high results through the placement.
There are four most important places where putting your keywords would generate high traffic on your posts. They are Headers, body, URL, headline and meta description.
Blog Titles and Tags
It is vital to plan about the title name and context for your post. The question which you should be asking is if it’s matching the content or not and will the users be benefitting from your posts or not.
In certain situations, the blog post or the article itself becomes the title by default. Therefore, it is essential to target your title within sixty characters so that it is available quickly in search engines, even though you have the leverage of writing the title tags all by yourself.
Writing the titles manually may be a quicker way but clumsy for people who publish and write blog posts regularly and it is quite essential to get in the rhythm of this practice which is considered as an effective and suitable practice for title heads.
Headers and Body
It is essential to reveal your keyword at a minimal rhythm throughout the entire content and as well in the headers. This means, you are required to add keywords to your content but in a more composed and an organized way. Make sure you don’t overdo it and get chastised for stuffing more keywords.
Before you plan out in writing new content for the blog, you will remember the method of integrating the appropriate keywords in your content. It is considered as an intelligent idea, but this shouldn’t be your primary objective or even an objective at all.
Archives are considered as a decent option for showcasing your website’s jurisdiction through longevity. There are long-term values in archiving all the articles throughout the year or by month, and the possibility of reviewing them in sequential order. In this respect, visitors can also look into the old articles and topics on your blog posts which might be interesting for them, or at least slide through the posts while searching for content on your website.
From a technical perspective, archives are considered as an additional method for bots to search and crawlers to look into your website thoroughly. It is advised to provide with additional avenues that can help in indexing.
Make Sure your Blog is Mobile Friendly
It’s been a while since Google disclosed that majority of the people on search engine use their cell phones to search for something rather than exploring it on pc. And for all the queries which were searched by the users using mobile phones, Google answers back with pages which are mobile friendly. This is considered as another massive example of Google favoring the usage of cell-phones and asking more websites to become mobile friendly. The website’s algorithm in this regard was previously updated in 2015 to support the websites to become mobile friendly.
While intriguing design and friendly mobile websites have played an essential part in enhancing the user experience, they are gaining wide popularity in SEO as well. Therefore, it is necessary for you to target and upgrade your experience in mobile. It is critical for you to remember this because this will only help you and your content in the possible future through search rankings.
Every blog which is adequately organized has a wide variety of categories to categorize all sorts of content. What is observed the most from the perspective of the user is that one of the best methods to initiate these categories is to define them correctly up front.
You are well aware of your business, and you understand the general idea, and they type of content you can write to enhance the traffic at your content. With a little bit of strategy and planning, you can prepare end categories at the outset and then spend ample amount of time writing decent content that would be appropriate in these categories.