What is that one thing when it comes to your mind when you think of accessories? The famous Diva – Coco Chanel puts it just about right for us, ‘shoes or footwear' – The number one accessory, which can make or break any style - "A woman with good shoes is never ugly" she quoted.
In the olden days, women followed a set of norms in dressing up which they strictly followed, making them look very elegant and stylish; carefully wearing unique accessories that created lasting impressions. More than ever before - The year 2018 brings a full-on fashion fiesta, so find the right mix and matches to work your fashion goals. So, let's look into how you can be in-line with the rules listed in any fashionistas dictionary and if you're all set to start 2018 with only 3 new rules that can really upgrade your dressing-sense, saving you so much time and effort too.
Rule1. Light with light, dark with dark
Are you always in confusion - How do you do the colors right? Well, some rules stand the test of time and this first one has been around for decades. Match dark accessories with dark accessories and light with light. In 2018, it all about not following the rules! They don't have to be the same color but generally match brightly with neutrals. For instance, yellow could go with white, pink could go with beige, maroon with black and more.
Rule2. Ditch the color wheel
This year, do and wear what makes you happy. The entire goal is that – no other rule of thumb. Go ahead and deliberately choose colors that ‘clash'. An example is that ‘millennial pink’ being paired in combinations not previously seen but now even, neon is increasingly being paired with just about everything.
Rule3. Mix Sparkles & Metallic With Casuals
A few years ago metallic, glitter and sparkles were just reserved for parties and formal attires only. Now the trend has changed. Metallic shoes like the Leona Pewter Mirror are now the perfect match for denim and even sportswear. Metallic footwear & accessories can go with backpacks and casual belts, and metallic, glittery bags are being seen paired with sneakers.
Other than that Footwear Laces, Insole and Accessories can also be carefully paired with the rest of the attire.…
What you wear says a lot about who you are. The way you dress up can really define you and give a good impression to others. A well-dressed person is always well-presented too. But do just clothes complete your look? Certainly not - we want you to re-think this statement as we believe that fashion accessories are not just pieces that compliment your outfit but they define your style-statement and a must-have for every season. Keeping with the latest accessory trend is not just the duty of a sincere fashionista but anyone can oomph their style and by just adding the some of these incredible fashion accessories we have rounded up. So, get-set-ready for some amazing insta-worthy photos and get clicking away as you won’t get enough of how much they add to your style!
1. Matrix Sunglasses
These sunglasses are already so popular with the style-queen Kendell Jenner and Gigi Hadid. These sleek, skinny but micro sunglasses are all you’re looking for this Spring 2018. Try ones with a sportier edge or neon-edge shaped ones to make it your style game-changer.
2. Belt Bags
This cute and comfy fashion accessory is the hottest trend which any lay can wear, no matter how strong her fashion-sense is. Belt bags are continuing to dominate the world of street style with their unique hands-free structure, bringing a blend in being practical and glamorous at the same time.
3. Shoulder-grazing statement earrings
Wearing stunning earrings can totally change the way you look and having some statement ones are a must! The long ones are here to stay! Since a couple of seasons their popularity is constantly increasing and many are wearing them as a bold fashion iconic piece.
We hope that you will love them and add to your shopping list soon because from Milan and Paris to New York and London, these chic bags, hats, shoes and more stood out amongst the best street style looks of the Spring/Summer 2018 shows and they are taking the fashion world by storm.
Getting a new car is always exciting but revamping your current vehicle can be even more interesting if you use some useful car accessories – some that you never thought you needed but they are so awesome as you have them around you while you enjoy your ride. For some people enhancing automobile interiors & having the right car accessories is a passion
1. Magnetic Phone Mound
It is universal for all cell phones and usually fits into your car's CD slot or even on the windscreen. Attaches your phone to a strong magnet and you don't need to install it. A handy accessory these days, as it gives you the ease to use your phone, (in particular answering calls) while you drive.
2. Portable Battery
With technology taking an essential place in our lives, our lives – we are surrounded by devices, especially smartphones. With this accessory you can never run out of battery for your phones and your car too. It also has a built-in LED flashlight and what’s best is that it’s rechargeable. One thing you will never regret keeping in your trunk at all times.
3. Flat tire spray
Ever experienced your worst with a flat tire in the middle of the road and no help? Well, this is a great for anyone as you can change a flat tire yourself super quick anywhere. It safe and also saves your rims from getting bent.
4. Car seat organizer
If you love road trips or travel far, this cool accessory can keep things very neat in your vehicle. Your kids can be happy and entertained; there will be little or no messy situation! Between toys, books, snacks, you can make it all easy now.
5. Car Neck support pillow
Need to rest as you drive? These super comfortable neck supporters for the car, comes in different types and you can feel relaxed with this neck support system in your car as you drive along or sleep while he journey is complete.…
Rechargeable Batteries: Facts, Myths, and Explosions
It's a Myth that we should let or phone battery be dead before we recharge it again – That's because there is a risk that lithium batteries might explode and they are bad for the environment. So here, the question arises ‘Are lithium batteries safe to use?' - Countering the argument we can only say that remains a myth only because they don't have ‘memory' problems. Gone are the days when you had to wait for your phone or laptop to have dreaded battery and then charge them.
2017 saw various technologies enter into commercial production both for residential and industrial uses. Batteries and charge storage devices, rechargeable batteries, grid batteries are all critical developments in the recent market for technologies and devices. In 2018, the market dynamics have changed, and such technological advancements seem to be great and provide many advantages over other established, emerging and competing technologies such as ease of deployment, the flexibility of use, the precision and quality of the service they bring.
Rechargeable batteries power our phones, laptops, and toothbrushes. With solar battery storage in this new age, even electric cars have taken off.
How rechargeable batteries work?
Rechargeable batteries power devices operate the same way that disposable batteries do – through chemical reactions at the positive and negative electrodes. The crystals caused the memory problem build up on the wires in the array, leaving less room for the chemical reactions to take place during charging.
It is entirely safe to recharge your phone whenever you like and give it a full charge but getting them heated up is something that we should avoid because they can blow up or catch fire due to some chemical reaction – but that can only happen occasionally and is not life-risking. It is essential to be careful where you are keeping it while it is charged and even plugging your charger into an external power source forces specific chemicals reactions to happen in reverse.
Manufacturers are advised to manage through the installation of heat control systems, venting valves and fans to monitor and regulate the temperature the batteries work.
Yes, that time of our lives is already here when we will be dealing with driverless cars. These cars are incredible, structured through rare and unique automobile parts and spares found to be nowhere but customized and designed to meet perfection. Recently, researchers have stated that ‘The Next Wave of Development will see drivers only expected to intervene when the car requests it' and studies have shown that drivers can fail to spot when systems reach their limits and can have trouble retaking control of the vehicle, especially in an emergency. However, the goal of a completely driverless car is considered to be among the top of a six-level scale of autonomy, which researchers believe might be possible to achieve that aim one day but for now, cars are stuck at the level two on the scale, in which the driver must still perform several key aspects of driving and engineers are still working out on how to crack the solution to this, of keeping drivers alert as they are in the driverless cars.
Imagine yourself, driving down the motorway in a swanky semi-autonomous car - the vehicle is on its own, humming along smoothly and then a slip in the road takes off. The only trouble is, you've fallen asleep. What shall you do to keep things under control?
Experts are working on sensor-based systems geared towards providing a solution; moving to a higher level, in which the driver (in level three) would only be expected to be ready to intervene when the car requests it.
Experts are working on sensor-based systems geared towards providing a solution; moving to a higher level, in which the driver (in level three) would only be expected to be ready to intervene when the car requests it.
Anything less than fully automated driving will introduce new challenges for the people who ride along. So, experimental studies demonstrate that drivers can fail to notice when systems reach their limits and can have trouble retaking control of the vehicle, especially in emergency situations.
By tapping into our understanding of sleep, stress, inattention and anxiety in humans, and knowledge of challenges such as weather and road conditions, The Swedish National Road and Transport Research Institute are working on sensor-based systems to spot when the transition from car to driver might be hazardous, and ensure drivers can take the helm safely. The systems, it seems, will be sophisticated.…
SEO (Search Engine Optimization) is regarded as an essential tool for marketers all across the world. When you plan to revamp your web pages - including the blogs, you are making your content more noticeable to the people who are searching up with relevant keywords related to your particular product, brand or service through search engines like Google, Yahoo or Bing, etc.
Even though no other search engines stand near Google regarding traffic and content, the process could be frustrating at times and precarious to master with Google’s profuse updates on the algorithm.
I guess everyone in the marketing terms has understood that content is king, and evidently the most critical factor of any blog. Without interactive content, your blog has no literal value; however, with so much content updated on the web every day, a little effort is required to get your post noticed by the audience.
This is the point where technical aspects play an integral part in assisting your blog even though SEO in technical might be a little disconcerting, but it can be quickly assessed and viewed each time you plan on creating content for the mass audience.
The real question which is ignored a lot is how well you are aware of what matters and what don’t? It is essential to keep yourself updated with the latest content on the internet. What are the best SEO practices on the internet, how are B2B marketing shaping up and what new trends are being followed? You must know everything about the new and old trends both.
It is quite understandable that inbound marketers are facing a lot of confusion and I am willing to assist them in the best possible manner. In this post, I will be discussing the best methods to amend your blog posts for the keywords according to your requirements along with few other changes which will help you create the best possible blog.
Ameliorating your posts on blogs for keywords is not just about mixing up different keywords in the posts for traffic. As a result, your SEO will get poorly injured because search engines will think that you are stuffing up keywords to get traffic which is bad, very bad.
However, it’s not appropriate for the search engines, nor they make an experience worth remembering. Alternatively, you should always use keywords in a manner which gives you maximum traffic for your content and doesn’t make you feel edgy or uneasy.
Based on my experiences, the best strategy for SEO is to concentrate on one or two keywords per blog post enabling to keep you hooked and focused on your objective for the blog post. However, in my opinion, you can use more than one keyword in a single post but keep the attention of the post restricted enough to give you a maximum amount of time in revamping for one or two keywords.
Many people believe that short keywords generate more traffic than long term keywords. This is where they are so wrong. Using up keywords which are long prove to be more efficient because most of the searchers visiting search engines use long-tailed words are supposed to be more authorized. To sum it up, by using long keywords, you will be able to bring the right traffic for your content with visitors searching through long-tail keywords.
Including appropriate links on your blog which direct you to the other pages from your website can assist you better for your blog’s content overall, improve the website’s traffic through search engines and help the visitors to investigate your website thoroughly. Few things are to be remembered when posting other links on your blog:
And the most crucial aspect of blogging which bloggers tend to forget at times, don’t include more links than your content.
Finally, you have gotten your one or two significant keywords, now is the correct time to integrate them into your blog post. What are the best positions for your posts? The question is for you to answer so that your posts get high results through the placement.
There are four most important places where putting your keywords would generate high traffic on your posts. They are Headers, body, URL, headline and meta description.
It is vital to plan about the title name and context for your post. The question which you should be asking is if it’s matching the content or not and will the users be benefitting from your posts or not.
In certain situations, the blog post or the article itself becomes the title by default. Therefore, it is essential to target your title within sixty characters so that it is available quickly in search engines, even though you have the leverage of writing the title tags all by yourself.
Writing the titles manually may be a quicker way but clumsy for people who publish and write blog posts regularly and it is quite essential to get in the rhythm of this practice which is considered as an effective and suitable practice for title heads.
It is essential to reveal your keyword at a minimal rhythm throughout the entire content and as well in the headers. This means, you are required to add keywords to your content but in a more composed and an organized way. Make sure you don’t overdo it and get chastised for stuffing more keywords.
Before you plan out in writing new content for the blog, you will remember the method of integrating the appropriate keywords in your content. It is considered as an intelligent idea, but this shouldn’t be your primary objective or even an objective at all.
Archives are considered as a decent option for showcasing your website’s jurisdiction through longevity. There are long-term values in archiving all the articles throughout the year or by month, and the possibility of reviewing them in sequential order. In this respect, visitors can also look into the old articles and topics on your blog posts which might be interesting for them, or at least slide through the posts while searching for content on your website.
From a technical perspective, archives are considered as an additional method for bots to search and crawlers to look into your website thoroughly. It is advised to provide with additional avenues that can help in indexing.
It’s been a while since Google disclosed that majority of the people on search engine use their cell phones to search for something rather than exploring it on pc. And for all the queries which were searched by the users using mobile phones, Google answers back with pages which are mobile friendly. This is considered as another massive example of Google favoring the usage of cell-phones and asking more websites to become mobile friendly. The website’s algorithm in this regard was previously updated in 2015 to support the websites to become mobile friendly.
While intriguing design and friendly mobile websites have played an essential part in enhancing the user experience, they are gaining wide popularity in SEO as well. Therefore, it is necessary for you to target and upgrade your experience in mobile. It is critical for you to remember this because this will only help you and your content in the possible future through search rankings.
Every blog which is adequately organized has a wide variety of categories to categorize all sorts of content. What is observed the most from the perspective of the user is that one of the best methods to initiate these categories is to define them correctly up front.
You are well aware of your business, and you understand the general idea, and they type of content you can write to enhance the traffic at your content. With a little bit of strategy and planning, you can prepare end categories at the outset and then spend ample amount of time writing decent content that would be appropriate in these categories.
Time flies in a blink, we have moved into the new business year of 2018. As 2017 began to wind down, my eyeballs started searching for e-commerce events in the next year. In this regard, I have found out some key events in 2018, favorable for those who belong to B2B ecommerce platforms. But, before revealing it, I want to share a couple of reasons why it’s essential to attend business events and conferences.
To help you sort out business events of 2018, I have compiled a list of B2B and B2C e-commerce exhibitions, seminars, sessions and conferences to address diverse issues of digital commerce.
When: January 14 -16, 2018
Where: New York, USA
Why: To kick off the season of 2018, let’s begin with one of the most prominent conferences of a retail segment - National Retail Federation’s Big Show. The event is expected to draw the crowd of 35000 retail professionals under one roof. It is a three-day event that will bring together the global retail community to exchange industry experiences, business ideas, retail trends shaping the space and latest technologies. Don’t miss the opportunity to learn tricks and tips of retail transformation from industry experts.
For more information about registration and any further inquiries, please click
When: March 18 -21, 2018
Where: Las Vegas, Nevada, USA
Industry: E-Commerce and Retail
Why: Shoptalk is merging their EU and US events to make the industry’s first global community and dialogue. In this way, you will have a short trip to some of the brightest and best minds of E-commerce and retail industry. Expanding on four days packed with B2B and B2C professionals, the event will shed light on burning issues of industry, changing patterns of consumer buying behavior and customer preferences.
Shoptalk is selling networking opportunity and has also invited some killer speakers; one of them is Daniel Alegre, President, Retail and shopping of Google.
For details and further information about booking your seat, please check
When: March 7 -9, 2018
Where: Chicago, Illinois
Industry: B2B E-Commerce
If you are a B2B marketer, you can’t take the chance to miss this event. B2B online is one of the most significant premier events for worldwide distributors and manufacturers of the E-Commerce industry. If you value to stay ahead of the curve of B2B innovations, technology, and digital marketing, then it’s time to review your priorities and think about attending the session.
If the opportunity for knowledge is not something you buy, then think about the most prominent networking opportunity to mingle with global B2B manufacturers and distributors.
Check out booking and registration options.
When: June 5 -8, 2018
Where: Chicago, Illinois
IRCE (Internet Retailer Conference & Exhibition) happens to be the largest event of the e-commerce industry. The event calls for strategic sessions to address everyday challenges that e-tailer encounters in their regular operations.
It has also arranged technical solution providers to assist e-commerce retailers in understanding and resolving technical issues and problems of online retail.
Proven tactics of curated programs will be shared to foster the business growth of online retailers. All the components of the conference will arm e-tailers with excellent strategies for 2018 and beyond.
For booking your seat in a conference is available upon request.
When: January 17 -18, 2018
Where: Paris, France
Why: Akeneo PIM Summit attracts a robust e-commerce community ranging from analysts to executives across the globe. The focal point of the conference will be sophisticated technologies and hottest trends of the E-commerce industry. The keynote speakers will also talk about core differences between B2C and B2B commerce. Digital marketers can find a lot of creative stuff for improving their marketing strategies and action plans. Therefore, this summit is a must-to-attend session for any organization who is selling online.
Here, you go for registration.
When: January 24 -25, 2018
Where: Utrecht, Netherlands
Industry: B2B E-Commerce
Why: If you are seeking valuable business advice and in-depth knowledge of e-commerce industry from top-notch B2B leaders and experienced digital marketers then this two-day event is all about you. The conference aims to bring 11000 retail and marketing minds together at Utrecht to share their experience with each other. The session unveils valuable insights on the topics of e-mail marketing, online payments & delivery, digitization, customer experience, personalization, and customization
Sign up to get the free ticket by email.
When: February 15, 2018
Where: Berlin, Germany
Why: By joining this event, you are going to see the pool of intellectuals getting together in the technical hub of Germany. There will be 40 speakers, 100 exhibitions, and 4000 attendants. This dynamic conference will talk about how to empower the whole e-commerce ecosystem from e-tailers to payment solution providers including logistics and hosting. It is highly significant for online retailers to attend the session. When you leave the event, you will have valuable contacts in your bucket along efficient solutions of e-commerce.
No fees, no charges, you can register online to join this event.
When: March 6-7, 2018
Where: Munich, Germany
Industry: E-commerce Software & Technology
Why: IWE (Internet World Expo) is the leading trade fair of Europe for technology providers and software experts of the e-commerce industry. Around 400 high-tech companies, sponsors and exhibitors will present their services, solutions, and products. Whatever you need for e-commerce like e-payments, logistics, and online marketing will be there.
For free passes to conference for registered visitors.
When: March 13-14, 2018
Where: Berlin, Germany
Industry: Omni-channel and E-commerce
Why: Two days full of great insights along with top-notch retail professionals sharing best practices of retail solutions. E-tail Germany is conducted by online retailers to gather multi-channel market players and e-commerce retailers in one place. The purpose is to connect retail community with multi-channel players and explore business strategies on a win-win situation. The hottest topics will be design, usability, search, analytics, customer retentions, new acquisitions, digital engagement, etc.
For visitors, entry and registration fee check out the options.
When: March 20-22, 2018
Where: Monaco, France
Why: If you are looking for a platform where you can find the leadership of E-commerce ranging from executives to managers and senior management. Then Ecommerce One to One is the right choice to go ahead. This conference is mainly designed for European e-commerce leadership community. Where you can find renowned brands, workshops, distributors and themed conferences and gain a great wealth of intellectual stuff. Don’t miss out the success stories and latest trends of e-commerce by e-commerce leadership.
Seats are limited to 1800 visitors. For registration, the last date to apply is 16 February 2018.
When: March 21-22, 2018
Where: Birmingham, England
InternetRetailing Expo is one of the largest events of UK multi-channel retailers. This conference highlights sophisticated technologies that retailers can adopt to improve their business processes. The keynote speakers will address the topics of operational excellence, innovation, B2B e-commerce and much more.
For pre-registration and details, click here.…
Cold calling is a challenge for most of the people; it raises a spectre of dread and fear. If you follow these ten tips of cold calling, you will find the entire process much effective and easier to break the ice. These tips will help to improve your b2b sales lead generation as well as sales rate over the phon
If you are feeling fear about calling customers, you might have different uncertainties in your head. Think that it’s not personal, the receiver on another end he or she is not going to hurt you. Imagine what can be the worst thing that would happen to you? They will hang up your call or mistreat you. Take it all as your learning medicines.
Take heart from the experiences of others and put some time in shadowing of your colleague see how he or she makes phone calls, it will help you to overcome your fear. As you start calling, your fear will start to disappear eventually.
Write out few lines that can support you to give a good start and good end. You cannot write the script of the entire conversation. For example,
“Hi, I am Paul Mike, Marketing executive of ABC Company. We supply lubricants that are efficient for machine lines; I saw your buying requirement on Exporthub regarding automotive lubricants, are you interested in buying these lubricants? If buyer says yes then you can ask him questions like how much quantity you need and so on. You can carry on with your natural conversation when the customer answers your first question. But be prepared for every query that a customer might ask you.
Remember, if you write a complete script it will not pay off you; just write few points and you’re your script accordingly to gain credibility and confidence in the eyes of your customer.
The best time to cold call is 4:00-5:00pm, the second best time is 8:00-10:00am and the worst times are 11:00am to 2pm (Insidesales.com & Kellogg school of business).
Thursday is the best day to prospect. Wednesday is the second best day. Tuesday is the worst day. (InsideSales).
It varies from industry to industry and working hours of your target audience. In light of these two factors, you can decide the best calling time for yourself. Choose the calling time when you feel very energetic, and you don’t have a load of other operational tasks. Typically, morning hours are better than the afternoon.
Before you start making phone calls to your customer. Take a look at every lead on your list in the sheet. Plan every lead efficiently that how can you bring it toward engagement and conversion. There are three steps to plan well. Ask yourself
Your objective can be asking for sales appointment or convince the client on a given quotation etc. The right approach is developing strategies which help you to achieve your objective. Strategies may include offering the discount, free delivery or anything by which you can be successful to persuade your client toward conversion. The right person is an individual you try to approach who can help you to achieve desired results. In sales usually, the right person is CEO, VP, Purchase manager, operational manager or owner of the company.
You have to combine all these three while approaching your lead on call. They can play crucial role to break the ice.
Your voice should be firm and confident in courteous tone. Stay polite but don’t speak like overly “sweet.” Say your words slowly so the listener can quickly collect your thoughts. Don’t make long pauses during conversations.
Make sure don’t sound to be nervous otherwise buyer will think you shaky or unprofessional and might hang up your call. If you find yourself nervous, then ask yourself the reason either it’s because of lack of product knowledge or natural fear. You easily overcome with some amount of concentration and willpower. Practicing a pitch twice or thrice before dialing a phone number will be helpful to you.
Plan some points to attract your customer for instance, “we are ISO certified”. Tell customer your USP (Unique selling point) of your product or services, and identify the pain area or core need of the client then align your product as a solution to this problem.
When negotiating on pricing, if the prospect says too high price focus on highlighting benefits, features and competitive advantage you are offering and if they argue about low quality or quantity. You can tell him we are also charging you the low price.
It is not a hard and fast rule, but it can work well when you tailor this technique according to your situation.
Do you know 58% buyers report that salesmen are unable to answer their queries effectively? (Forbes Insight)
You will often receive queries and objections if you belong to sales and business development. Learn to handle objections and queries. Write answers on your sheet of top ten queries and objections. Practice them well to respond your customers effectively.
44% of salespeople give up after one follow up. (Marketingdonut).
Follow up is part and parcel of cold calling. If you don’t follow up regularly, then you won’t be able to close orders and make sales. Do quick follow-ups until you get any final status of yes or no? In this way, you will gain excellent speed in chasing good leads toward conversion.
Only 2% of cold calls result in an appointment (Leapjob.com)
Rejections are the routine norm of sales life. So you don’t need to get upset by lots of rejections. Out of 100 calls, ten might take an interest in your offer and out of 10; one prospect would like to buy your product or give you an appointment. Consumers have many options to buy because they receive offers and quotations from several suppliers.
Try to ask out a customer, if he is not willing to buy from you what the reason behind it is? If he tells you the reason, you will learn more about consumer preferences and your product strengths and weaknesses. Or you can also ask him to give you any referral. Referral plays crucial role in closing sales.
Keep track of your sales efforts, measure how many minimum calls can bring you to one conversion. Take inventory of all the elements which play the crucial role in your failure and success of cold calling.
Whereas, you also need to consider other elements that can affect your sales performance such as product USP, the number of available buyers data in the marketplace, size of your company, timing to approach customers, competitor’s offer, etc.
You can consider all these aspects while doing a self evaluation of your sales performance to improve your sales skills efficiently.
The bottom line is
Above all, the more you practice, the better you will be able to master the skills of cold calling. As you progress in practice, you will see how your hidden talent of sales will come out and lead you toward success.…
The future of logistics industry is bright. The transportation companies need to evolve along with consumer needs and modern trends of supply chain sector. How can logistics merchants pull this off?
First you need to go through the SWOT (Strengths, weaknesses, opportunities and threats) analysis. Then find out where you lack and where you find your strengths. Strategize the course of action to overcome threats and weakness with your strengths and further exercise your strengths to utilize opportunities.
However, industry experts have prescribed to opt for the following supply chain trends to keep your transportation and logistics practices in check.
Do you know 85% co-workers in organizations perceive process improvements as “innovation” and rest of the majority define “innovation” with “business model innovation” and “adopting emerging technologies”? (KENCO – 2017).
It is obvious that innovation is seen as process improvements, business model innovation and adopting emerging technologies (such as driverless vehicles and drones).
In this context, holding specialized teams that are focusing on innovation is a rising trend in the supply chain industry. Logistics companies are investing on setting up innovation labs for their workforce to foster growth of creative products and new solutions.
On other side, it is evident that supply chain is connected with labor issues and turbulent economies so there is huge pressure on logistics companies. In this regard, innovation implementation must be aligned with strategy and operations otherwise even the smartest innovations can’t produce fruitful results.
Augmented reality will be the future of supply chain. DHL research about AR has explored the following ways that will benefit transportation companies.
Picking Optimization: Every rider (picker) can see “online picking list” through Google glass visuals integrated with the company CRM. When a customer selects an item from a website, the display measures the most effective path through the storehouse, guides that picker to the package, scans it when picked from the (WMS) Warehouse Management System and swiftly indicates the rider to the next parcel.
Facility Planning: You can model different workflows, conduct test measurement even field test all virtually. It will save your money as well as allow experiencing what you are trying to do before actually executing it.
Freight Loading: Augmented reality (AR) will replace the load instructions and physical list of cargo. How? One can view loading instructions by Google glass visuals along step by step instructions. These instructions will help on how to effectively load the container given the packages, weight, dimensions and size going into it.
Traffic Support: AR will provide heads-up (Google glass visuals) and wind-shield displays that allow carriers to smartly route and re-route shipments without causing any major distractions to the driver. Such displays will give the driver crucial information including gasoline efficiency, cargo temperature and much more variety of critical and interesting information.
In manufacturing industry, AI will help in establishing the complete surveillance system of monitoring the entire supply chain from procurement of raw material by supplier to manufacturing, then making of finished goods till reaching into the hands of the consumer. Additionally, AI will also help 3PLs in using drone cameras for tracking the shipment of goods from point of dispatch to the point of discharge.
AI also includes adding value to controlling and customizing the system of transportation with automatic vehicles and delivering parcels through drones.
According to Business insider, by 2020 there will be 10 million self driving cars.
Self driving cars are either fully or semi-automatic. Fully automatic car can move without driver and semi-automatic car looks after the brake and gear itself. Self driving cars will help to enhance efficiency in transporting goods from one destination to another place.
In the next five years, there will be several endless applications of AI in supply chain sector that are expected to benefit the consumer, company and 3PL (third party logistics) as well.
The above statistics provide information on worldwide retail online shopping from 2014-2021. Due to rising trend of online shopping, the retails sales of e-commerce will amount to $4.48 trillion in 2021. (Statista- 2018).
In this context, delivery of goods heavily relies on the logistics companies. Transportation companies will play vital role in supporting the consolidated commerce in next few years.
Whether a parcel is delivered to the consumer in three day or a day, customers tend to demand instant delivery. In this context, the role of shippers and 3PL will be critical in backing up the logistics operations of online & offline retailers and entrepreneurs. 3PL needs to establish strategic alliances with other logistic companies to stay competitive in providing quick delivery services to their clients and end-users before the rush of extensive orders slips from your hands.
79% supply chain and logistics companies are depending on the content for lead generation. (Fronetics)
47% B2B buyers view 3 to 5 pieces of content before reaching the salesperson. (DemandGenReport)
Whether it’s a B2B or B2C company most customers consider digital content before hiring services of any logistics company. Even online content on blogs and social media plays crucial role in building strong word of mouth in corporate culture.
Therefore, supply chain organization needs to run sharp content marketing on social media, increase blog posts, opt for digital advertising and video marketing. Content marketing has a reciprocal relationship with all types and mediums of online marketing so you have to stay in touch with modern trends and tools of B2B marketing.
Transportation companies need to establish their own brand because there will be intense competition in the supply chain industry. Online as well as brick and mortar companies will more likely to choose the services of strong brand in logistics sector because every organization is worried about to satisfy their customers and sustain them for future business.
You may need to adopt new technologies or invest in B2B marketing and branding or put your efforts and energy in developing strategic alliances to gain a competitive edge in the marketplace.
In all the cases, it’s all about placing your customer first and emphasize on more speed and efficiency in service delivery.…
If you are heading a career in B2B marketing, constant learning and reading habit can turn out to be part and parcel of your career growth. In this regard, marketing executives and leaders must carve out time to read out useful books that help you discover some of the smartest marketing moves.
Over the months, I have seen books worth of content and digital marketing. But, some books sound very useful for the head and heart of enthusiastic marketers.
Here is a collection of top ten books from authors who are constantly making waves in marketing industry by creating helpful content for B2B marketing strategists around the globe.
The Full Funnel Marketing is written by award-winning blogger Matt Heinz. The book is a terrific guide to lead management. Also, it gives the reader an in-depth understanding of the concepts of lead generation, leads nurturing and lead conversion. The book is a roadmap for B2B and B2C marketers for improving their lead management strategies.
The author of this book is Jason Miller. He is a content marketing leader and a writer of famous book Rock n Roll photographer. He has described the most important and proven content marketing tricks in the book including impressive statistics. Miller adds interesting pictures and images along significant content marketing information. The book is a practical guide for employing B2B content marketing strategy and social media tactics effectively.
Impossible to Ignore is a creative piece of marketing art filled with research-based techniques. The book states how to stand out in the crowded marketplace and rise above the noise of online marketing. The author Carmen Simon helps B2B marketers on how to run influential marketing campaigns and deliver effective marketing and business presentations.
The author Scott Brinker is a visionary marketer who brought us ground-breaking solutions to current fast-paced marketing environment. The book explains how to find a balance with fast, data-centric and high-tech marketing culture with modern tools and tactics. The book is a turn-key solution for all the high-tech marketing challenges and chaos.
This book is a product of two authors Sean Callahan and Russell Glass. It reveals the fact that data is a king in B2B marketing success. Enormous data allows reaching target better and make smarter decisions. Reading this book will tell you:
In this book, Carlos Hidalgo pinpoints the obstacles standing between success and failure of B2B marketing. The book sheds light on efficient strategies for applying change management into an organization. The contents of the book contain case studies, exercises and clear roadmap on how to drive B2B marketing demand and efficiently communicate with customers.
Joe Pullizi, the founder of content marketing institute, educates the readers on how to make the audience love your product. In this regard, he explains the content marketing tricks and tactics that lays the foundation for your strong B2B brand image. The book is vital for B2B marketer in building digital brand through content marketing strategies.
Besides, Joe Pullizi has carved out six step of business building. These steps are simple, smart, practical and cost-effective. The book contains practical advice and effective techniques for entrepreneurship, content marketing, and B2B brand building.
The book is an excellent guide on how to build a dream team of marketing and sales. Smart, practical explanations, tips, case studies and dozens of corporate examples lead you to take particular actions over theory. The authors Andrea and Tracy address the old-age problem of marketing and sales misalignment and how to solve it effectively. Reading the book will help you to:
After all, marketing is all about persuasion and leading your audience to take the desired action. The author Robert Cialdini, the social psychologist, sheds light on benefits and key techniques of effective persuasion. He said persuasion does not only lie in the message but the timing, determining the right approach, knowing your right objective, incorporating a hook in your message and choosing the right audience together is crucial in the success of marketing campaigns.
In this context, the author has revealed some scientific techniques to improve persuader mindset in delivering effective persuasion messages. Also, he illustrates on how to exercise effective persuasion techniques to get your marketing campaigns successful.
The book is highly valuable in polishing your marketing skills as well as your persuasion skills. It can be helpful for one’s career and personal life.
The power of visual storytelling is filled with thought-provoking examples and colorful images. The authors Jessica Gioglio and Ekaterina Walter explain that attention and visual storytelling is a new commodity in the digital marketing world. Furthermore, they guide how B2B marketers utilize rich media, presentations, infographics, videos, and photos to arrest the attention of their target audience.
The book delivers an excellent roadmap concerning how to align your social media, content marketing, and infographics effectively to make your brand stand out in the crowd.
Overall, these books will work as life-blood for your career. Don’t miss out these books because “Leaders are Readers” (Harry S. Truman). I would suggest selecting the book that compliments your situation and career then take necessary steps towards the implementation. You will see the considerable difference between your past and current successes.…