In the business world, there are two types of people: those who fantasize in VLOOKUPs and pivot tables, and those who desire a cyber-attack on the founders of Excel.
No matter what kind of personality you have, data is the essential element for the success of any business, and you are required to make enlightened decisions during the entire stages of your sales channel.
For an extended period, analytics and data were considered as an afterthought – an important constituent of doing the business. However today, in a world filled with different kinds of information, the process of attaining and collecting different types of data along with optimizing the marketing strategy positioned directly towards qualitative/quantitative details regulate the success factor of any organization.
The question which everyone should be asking is that what you should be doing with this type of data?
The answer is simple. If you possess the exact traits of nearly 53 percent of the business executives driven by the data factor, it can be a challenging yet an enormous factor to understand which data points you should designate.
Not sure if your firm isn’t loading up concerning the data? You don’t need to worry at all. I have extracted the metrics which you should be targeting the most, along with the process of locating the KPIs (key performance indicators) to regulate your marketing success.
KPIs vs. Metrics – Understand the difference
You must be wondering what the difference between KPIs and metrics is? Even though both of these terminologies are different from each other, a majority of the people are using them similarly. However, there is a little difference between both of these terms. Also, you shouldn’t stress out on the fact that semantics in the business are doing things differently.
KPI: An exact measure of how efficiently your marketing has changed the metrics of business for the good
Metric: A measurement unit (conversions, clicks, leads, and visitors to the most extent, etc.)
Let us consider an example. Suppose the objective of your marketing attempt is to pay less than a dollar for everyone visiting your website.
The question which you should ask is what kind of metric you should use to measure the data?
The second question which you should ask yourself is the usage of KPI and how effectively are you using it for the metric?
With the results stated above, you have paid less than a dollar for each visitor visiting your website for the first time, and your endeavors were well paid off.
Tracking the Business Data
Business tracking depends entirely on the objective you have set for yourself. Are you planning to increase the traffic to your website for creating awareness for the brand you represent? Or do you think about generating the leads as well? Maybe you’re simply motivating the people for signing up for a free demo.
With that being said, there are some basic and the most important KPIs which I strongly believe will satisfy the marketing professionals in all the technology and software firms.
For many, this is a dilemma, but for me, the traffic of a website is a fantastic thing. Traffic simply means the number of visitors visiting your website on a daily, weekly or monthly basis. However, it may also add up the walk-ins or the phone calls.
An increasing number of traffic on the website will drive more visitors to your sales channel.
Defined as the occupied visitors, leads are known for showing a keen interest in any brand through the clicking of CTAs, filling the form for a website or downloading the offers.
They also provide a chance to detect the behaviors of the consumers and optimize on their engagements and actions.
The most common word for money but different factors regulate if you are obliged in using as the KPI. If you are planning out to calculate the initiatives for more extended periods, like website designing, the process is long and hefty to get the most out of the investment.
However, if you measure the short-term strategies, like PPC, attaining the money you invested back should be of your most priority.
You are done with your research, crafted an effective buying persona and did ample research on your targeted audience. Now what?
The time has arrived that you start differentiating your selected channels which you will target the budget and CPL (cost per lead). What’s left to work with then?
There’s a high chance that if you are not working for a well-renowned tech organization, there’s a possibility that you are working on a tight budget. And since most of the B2B organizations get 14 percent of their leads from SEO only, I believe that a huge budget is not important at all.
So how can you expand your business efficiently with a little or sometimes no budget at all?
I will be sharing some of the most effective friendly budget ideas which will assist you to showcase your experience in the industry, create a strong awareness for the brand and attain organic leads so that you can expand your case for a driven marketing budget for the future.
Engaging with the Online Community
Use the most active and pertinent communities online for your research to communicate directly with the tech influencers and industrial giants as well as the most critical customers. Locate the most essential and subjected questions for information and ask from the industrial giants to get more customers.
Also, think of the ways you can share the product value and practices which will evoke your targeted audience and create a level of trust through online social media platforms.
Quora is known for different engaging questions and answers asked by different people. However recently, this famous website is becoming popular in the tech industry. A website where millions of users question and answer about different things for free, Quora is a self-proclaimed website aiming to share knowledge for free to the world.
Being a tech marketer myself, I believe Quora can be used as an effective marketing strategy for a variety of other reasons. Some of them are:
Also, there’s a high chance that if you participate frequently, Quora puts you as an expert to answer different questions related to your industry. This way, you will get a notification for the particular question being asked by the person, and pertinent content digests are transported in your inbox.
Each year, Facebook is developing and introducing new trends in the market. Previously, LinkedIn used to have a significant advantage in the business, however now, Facebook is getting stronger and broader regarding engaging in the groups.
Facebook marketing expert Mari Smith believes people enjoy in a group where like-minded people are together in a business or any other social groups. They think the environment is safe for them and that they can open up and talk about different issues without being judged at all. People would listen, relate and understand the situations more in a group of like-minded people.
Being a tech marketer myself, I know how essential Capterra is for marketers all over the world. If you are not familiar with Capterra, you need to know what it’s about. Described as the yellow pages for the business software, Capterra is a platform where businesses have the advantage to search and research for different types of software from just one platform.
Providing free services to the people, the users visiting the website can list their particular software in the categories and look up for reviews before purchasing the software. This is just like the Google AdWords where one can place a bid on the PPC advertising, for jumping on the top of the categories list.…
The PPAI (Promotional Products Association International) Expo 2018 is an expo organized yearly, which emphasizes and fashionably shows the promotional products. In 2018, the exhibition was held in Las Vegas with nearly 1300 exhibitors participating and covering up approximately 3000 boots for promoting their products and services in large numbers.
In the entire event, there were nearly 4,500 organizations which registered before the commencement of the event and showed deep interest in promoting their products and services to the reasonably large audience. Apart from that, the expo also provided with educational sessions for people belonging to all walks of life. However, in this post, I will be looking at some of the trends and promotional products which I saw were the best from the Expo.
1) Clothing & Comfort Go Hand in Hand:
Probably the most significant category for the promotional products, however, changes in the fabrics have built up the idea of comfort to the most extent. If you want your customer to purchase your clothing, make it comfortable and easy to wear following with the latest trends.
Making the clothes comfortable is a great process to make strong relationships with the customers. For many organizations, aprons, uniforms, hats or shirts are part of clothing which employees are supposed to wear. Shoes of top quality matching the style and comfort are also the trend this year.
Making comfortable products be it clothes or shoes or any other item is the trend for 2018, and many manufacturers and producers are embracing it religiously. This will enhance the satisfaction and improve your brand on a global level.
2) Product Safety:
There has been a lot of talk about safety products not just with giant enterprises but with every organization planning to place their name on a product for promotion. The essential thing to remember with promotional products is that these products define your organization and if anything goes wrong with it; your company reputation is on the line with it.
Quality control is making a name for itself in the clothing and product safety as well as in the products for promotional activities along with the industries which are producing and manufacturing it.
Majority of the products in latest fashion for electronics most of the times have correlatives in the world full of promotional products. The fashion for 2018 in the electronics at the Expo was no exception than the rest. The best and the most famous promotional products which I got to see were the different kinds of LED lights promoted by different companies for various reasons.
LED lights are going to be the future.
4) Wearable Products:
Wearable products are gaining massive popularity in the expo. The promotional wearables were a significant hit. Some of the wearables like LED event badges and bands, earbuds and fitness inspired bands are an excellent source for brands to promote their products efficiently to the audience.
With technology improving significantly, these products are quite popular among the millennials and teens in particular, and brands can earn a large chunk of profit through them. Apart from these products, there are a lot of unique wearable products which will get attention among the audience.
5) Products Targeting the Millennials:
There are a lot of products and brands which target the millennials in particular. Therefore, having a massive amount of products available for millennials is an excellent source of earning profits, and many companies should target this specific market.
It has been timely estimated that millennials if are attracted towards any brand or its product, they will spend cash to get it.
6) Wireless Gadgets and Products:
When we talk about electronics, wireless gadgets are always the talk of the town. There are many companies and start-ups today making different kinds of gadgets. From Polaroid cameras to USBs and from different kinds of technologically enhanced apparel and footwear, these products always get the desired attention.
Wireless speakers made by different brands are the most famous among all.
A segment which is ignored by many but has been expanding to a large extent in recent times; there are different kinds of games that can be branded. Some of the few examples are of monopoly and Jenga. Customized dartboards and promotional ping pong boards for schools and other institutions are quite in vernacular.…
Millennials, they have been regarded as everything. From fearless to lazy and too powerful, they are everything. However, whatever anyone may talk or think about this group, one thing is understandable: Generation Y or as we may like to call them ‘the millennials’ pursue to have an impeccable impact on the society and the economy in particular.
As per the reports provided by Nielsen, Millennials disburse nearly $65 billion a year and affect almost one trillion dollars in the consumer spending in total. This is considered as a lot of power spending, which is precisely the reason why if someone’s in the industry, there’s always a reason talking about Generation Y.
Jasmine Glasheen, who is a renowned marketer, a writer from Retail Minded has her views about this. Jasmine is also working as a contributing editor for RetailWire and a consistent contributor for different publications in the technology, business and retail sectors with the likes of NectarOrm, Fiverr, RetailWire and Retail Minded.
Calling herself as a millennial, Jasmine knowns the insides regarding the shopping preferences of this generation and shares some of her valuable insights regarding the selling and engaging to the Generation: Y.
1) Top Proposed Action Steps for Retailers:
The first action step which retailers should worry about is mixing up with the locals in general. Millennials like the feeling when their hard earned money is going for a good cause or has a value associated to it, therefore, the source from the local growers and makers whenever it’s feasible and publicizes the cooperation well.
The second most important thing which retailers must always focus on is that their websites should be compatible with the iPhone.
Finally, the third and the most important one: It is important to remember that the points for prices are the most valuable of all. Millennials are not millionaires by birth. The brands that perfectly cater to their requirements win mainly because they know how to master the selling of the sustainable products at decent price points.
2) Things Retailers should understand about Millennials:
The most important thing which retailers need to understand is the fact that Millennials are not peculiar people at all. Undoubtedly, they shop using the smartphones and have a long affection for goods sourced locally, but they are regarded as engaging the shopping experience in person and being addressed by a well-trained and dynamic retail staff.
3) Best Retailers Examples Doing an Amazing Work at Engaging the Millennials:
The best possible example that we can think of is Moosejaw. The brand itself is communicating with the millennials in a manner in which they can easily understand. Moosejaw has created witty elements attached to it with a point of mockery which millennials will appreciate and is something which is satirical to the extent.
Hopefully, in the possible future, the organization will keep their marketing strategy on point with the millennials despite the fact that Walmart bought them.
The brands which are not doing their best; the big box retailers of myriad which aren’t getting particular with a thought-provoking inventory or sharpening the local markets. These brands are representing ‘the man’ of this generation.…
The B2B marketers today are engulfed with the number of content they can make in a single day. From videos, eBooks to the blog posts, content marketers can do it all.
With different kinds of content existing out there, how much are you aware of the content perfectly fitting into the niche for marketers? How much of these content is authentic and reliable enough to generate sales and revenue their profits?
One primary form of content which is coming out rapidly is the success stories provided by the clients and customers. Whether in the video format or content form, the success stories given by the customers generate enough leads as per their requirements and needs – a proof that the services or products generate results efficiently.
Below are some of the exciting statistics showings how investing in the success for customers’ content may prove efficient for B2B organizations:
1) According to a research conducted by Gartner, by the end of 2020, 85 percent of the interactions customers make with the brands will take place without communicating with a human.
Previously, the customers would email, write letters or call an organization and communicate with the sales representatives when they desired to attain information about the services and products they were seeking.
However, today, there’s no need to call the sales representatives and spend time on the phone communicating with them and waiting for an answer from the sales representatives. Today, the sales reps research about the information you’re seeking and only contact you back when you have finalized your decision.
As per the report generated by HubSpot, it has been assumed that majority of the buyers today wait until they are 60 percent ahead during the process of purchasing before contacting any sales reps.
2) According to a study conducted by the Software Advice, the buyers purchasing the software who took feedback from their competitors and buyers are 2.5 times more pleased with the products they have purchased.
Publishing testimonials and case studies help you retain the customers and win the sales effectively.
3) According to Google, 60 percent of the buyers online search out for competitor reviews and testimonials given by other users.
Organizations may entice interest among the clients with informative content educating them and answering their queries throughout the complete stage of sales cycle.
According to a research conducted by Tech Target, it has been estimated that nearly 65 percent of the buyers in IT require almost four pieces of content for shortlisting the possible vendors. The rule is simple, the more content you produce, and the more chance you have for your name in front of the targeted buyers at the right time.
4) A study conducted by hawkeye indicated that 71 percent of the buyers in B2B in the stages of awareness and nearly 77 percent in the stages for evaluation cited case studies and testimonials as the most efficient and informative content types.
Case studies and testimonials are valuable and informative during all the phases of the sales process.…
For nearly half of the decades or more than that, North American and Western European telecommunication organizations have concentrated on attaining growth in the market for consumers, as the usage for cell phones became increasingly popular and telecoms sold TV, broadband, and other services to their consumers at home or on the go.
However, today, these telecommunication organizations are required to swing their management focus towards growing and protecting the market for business, where most of the executives explore new opportunities and untapped prospectives. As a matter of fact, over the course of the next few years, the significant growth in the services for business is predicted to cross the market for consumers and become an essential engine of growth for major telecommunication companies.
Organizations failing to alter their marketing strategy in B2B and responding to the continually evolving customer needs will distance themselves from the ones they are planning to reach. The ambitious market is fresh for the providers seeking out to prove their identity and capture the customer loyalty for a long time. In addition to that, some of the changing telecom trends in B2B are as follows:
1) Incorporate the hard-hitting Content:
A well-planned leadership is not supposed to be a proposition for doing things in one go; it should incite content for franchise stretching across all the marketing funnels. For instance, instead of thinking and acting like a publisher, think of yourself as a Hollywood hero and plan on doing less but execute it better. Create a small marketing team from the content catalog you have made and alter the content as per the needs and requirements.
2) Acknowledge the significance of thought leadership:
Most of the B2B customers today look out for the organizations they can place their trust into. To make a small list of vendors, the Telco providers are required to make an appropriate content that underscores their expertise in the market. The most helpful and honest information eradicates the factor of risk from the process of buying and exhibits an understanding of customer challenges, restrictions on the industry and significant business pain points.
3) Invest in the resources where it matters the most:
When understanding the best position to locate the budget between the bottom and top messaging channels, follow a set of rules to assist in maximizing the ROI:
As 2018 is progressing at an expanding rate, the marketing teams and firms in B2B are most of the times questioned to meet, execute, evolve and measure the presumptions of both the supervisors and customers.
While the majority of the marketers in B2B are well aware of their budget and how they will spend it for the rest of the year, at this point from the higher perspective, there should be a method for making appropriate strategic and tactical changes as the year advances and numbers start coming in.
This is precisely the reason why we observed some of the most informative news on the industry from 2017 to examine what the research currently suggested and where to shift the focus.
1) Content Personalization
It has been widely estimated that content personalization has gained vital importance for the marketing teams in B2B; however half of them are scuffling with the quality of data being produced, and one of the essential constituents for prosperous efforts for personalization as per the research conducted by the Monetate study.
The good news, however, is that most of the marketers are spending more of their resources in personalizing their content and grasping the buyer journey in B2B. It has been noted that nearly 60 percent of the marketers accepted that they had documented their strategy for personalization.
2) Content Marketing
According to an estimated source, 53 percent of the organizational marketers in B2B are dedicated towards content marketing. As per the report provided by B2B Enterprise Content Marketing 2017: Budgets, Benchmarks, Trends – North America provided with interesting facts regarding the existing state of the content marketing in B2B.
Apart from providing half of the information, the report suggested that B2B marketers are very much dedicated towards content marketing, and stated that the success factor for content is enlarging exponentially.
3) Social Media
A report provided by the CMO Survey Highlights and Insights provided conclusive information about the marketing budgets of the service and product organizations in B2B. The report stated that these organizations were spending nearly 10 percent of their marketing revenue and budget on social media in 2017. The report also suggested that these organizations were planning to spend more on social media in the coming years.
In 5 years, the marketing leader suggested that they are planning to assign nearly 18 percent of their generated budget in social media.…
Have you ever wondered why your sales and marketing teams battle each other? It’s almost the same as two siblings fighting over a piece of chocolate. The blame comes from both sides, and none of them are willing to accept their mistakes.
When things go wrong – the leads go immobile, the revenue is decreased, and the sales and marketing teams blame each other for all of this. The marketing teams blame the sales pointing out that they aren’t shutting down the higher-quality of leads which are passing rapidly, while the sales team say that the marketing teams aren’t sending enough or high-quality of leads.
However, the harsh reality is that both of these teams need to shut their grudges off and work together as a team, communicate efficiently and combine their goals for the sake of generating revenues.
One method through which this is possible is through sales and integrated marketing technology.
In a digitalized world, a lead may come from anywhere to the organization via an unlimited or limited number of Touchpoints like an email, an event, website, a whitepaper, a banner or a cold call and later onwards proceed through similar Touchpoints before settling down to not convert or convert.
In most of the organizations where data’s are stored in silos, these touchpoints are extremely difficult to track or aligned. The message which is shared regarding your product on social media platforms is dissimilar to the messages sales teams are pitching at an event or conference, which is still different from the message displayed on your product homepage.
Sales and integrated marketing have the authority to make this possible and synchronize all of these touchpoints so that the messages which are sent to the people are conveyed effectively and fit like a puzzle.
Clear Goals = Clear Data:
In most of the companies, sales and marketing teams attain their data individually, therefore if a lead is crossed through different kinds of the marketing campaign before having a word with the sales department, the leads inaction or action is not allocated to the efforts of marketing.
This process makes it extremely difficult to understand which efforts in marketing are efficiently working and which are not, and there’s a possibility that the marketing team might be investing in incorrect places.
Some of the organizations who are boosting their revenues through sales and integrated marketing are:
• Rockwell Automation
Public speaking at trade shows or events is an excellent source of opportunity for many organizations. It assists in constructing a well-planned leadership opportunity for the speaker, as well as the organization they are connected with. It also enhances the profile of the organization in the minds of the audience they are planning to target and aids the organization to gather trustworthiness, competence, and credibility.
The fondness of transmitting the insights and knowledge to the audience willing to learn is also considered as powerful feeling. It differentiates the speakers from different kinds of service providers or vendors trying to get the attention.
There are many factors to consider when speaking at the next event or tradeshow and entice your audience with shattering insights and amazing graphics. But the question which occurs the most is how organizations measure the returns incurred from the events based on the opportunities to speak to a relatively large audience.
Exhibitions and trade shows are considered as the most expensive forms of marketing. Due to the costs being spent, a lot of businesses are discouraged from investigating the arising opportunities. This might be a mistake because, with the correct strategy, exhibitions and trade shows may become the future of generating leads through effective policies.
For B2B marketers, they may talk about a lot of things at the events and trade show. Some of the things they can talk about are as follows:
1) Growing Industry:
For those who don’t know, speaking about the industry is the most fundamental rule at any trade show or event. However, most of the speakers are skipping this rule. Talking to the audience regarding how the industry is developing and expanding with new trends and pointing out how the products react to the change may seem okay. But persistently talking about the features and benefits of the product might turn-off the audience and may result as a loss of credibility for the speaker addressing the audience as well as the organization he/she is associated with.
2) Follow-up Quickly:
Once you’re done gathering all the leads, the most significant thing to do is the follow-up on the leads as quickly as possible, so they remember the talk you gave them at an event or tradeshow. Theoretically, the more you wait, the longer are the chances for you to engage and finish the deal with the customers. This process ends the process of the sales cycle and generates a healthy pipeline of sales.
To get the most out of the events that organizations and other businesses plan to address, they go through every possible funnel for making revenue, and speaking at engagements or tradeshows are becoming one channel rapidly for the customers in B2B marketing.…
According to an estimated report, the industry for metal and metal made products were valued to be around $48.8 billion by the end of 2016 and is forecasted to expand at a significant CAGR of 2.4 percent during the period. This increased flow of the canned food items is expected to increase the need for the product during the predicted period.
The metal industry is gaining significant importance due to its incredible features like resistance to the transportation; irregular handling hermetically covers sealed and irregular handling. Steel sheets and aluminum are the most important raw materials used for the manufacturing of the product. The most significant suppliers of these products are ArcelorMittal, UC Rusal, Chalco, Hydro, Alcoa, etc.
Most of the manufacturers are acquiring raw materials from these international organizations on contracts are to gain an essential advantage on the scale of economies. Ball Corp acquire steel on a yearly contract with fixed pricing or the changing pricing period along with aluminum on multiple contracts with pricing levels fixed with no changes.
The different kinds of technologies used in the coating during the manufacturing process of the product have different kinds of waterborne coatings; ultraviolet radiation cured the coating, high-solid coating, powder coatings and the traditional solvent-borne coating.
The most important reason for the exterior and interior coating of the metal products is mainly to preserve the products and metal from rust and abrasion and to lessen down the friction and assist in improving the handling. However, the operation for coating ensues in the emission of the organic compounds which are volatile. The Environmental Protection Agency of the United States has set some limitations and guidelines to restrict VOCs and other different emission pollutants by embracing different kinds of technologies used for coatings. This industry has a large growth expected in the coming years.…