If the masses well receive your brand, it’s understandable if they charter an influencer with thousands and thousands of followers to promote your brand and product. However, if among those thousands of followers majority are of bots, then your investment is nothing but a mere wastage of cash.
This problem of fake followers is nothing new, but people usually don’t talk about it. Ever since the platform of social media was used to influence the customers, many users have taken significant advantage from the bots. However now that Instagram is planning to take action regarding this, this might be a little concerning for many that majority of the brands are still paying a huge amount of cash to the influencers to increase the demand and worth of your brand with exaggerated followings.
Points North Group recently conducted research indicating that Aquaphor and Ritz-Carlton were two of the giant brands with the highest number of fake followers for the posts they were sponsoring through influencers.
There are times when it is quite easy to predict that your following circle is comprised of fake accounts – but there are times when a little more research and perception is required to circumvent the partnering with fake Instagram influencer fan bases.
To give you a little information about this, I have jotted down a few of the techniques through which you can easily find out if your follower is fake or not.
When a brand manager with zero experience observes a social media account loaded with a large number of followers, thousands of likes, and consisting of video views – they will think that it was them that brought so many influencers, and probably generate a large number of dollars. But did they achieve something? Not really, I suppose.
The social post which an influencer will work on will show if it's renowned – after all, the band of fake followers is easily utilized into the commenting and liking at a particular number of posts published per day on the website. However, this process will not generate any awareness of the brand and sales numbers will not improve.
The harsh reality is that plenty of brands need to be a little careful when they are reaching out to the influencers. And these days, there are plenty of things other than bots which might disrupt their business. Buzzfeed has indicated that a paid service has been launched with a name called Fuelgram that automatically comments and likes your posts using multiple accounts. The comments are usually performance oriented, with a lot of emojis being used in those comments.
Having said that, influencers are only powerful when people give them the authority to trust them. Eventually, brands will be able to determine that they are paying a lot of cash for something that is fake and may disrupt their business.
Alternatively, brands can save thousands of dollars by engaging more with the customers and designate efforts to make sure that they are marketing their channel to the real people, people who are loyal towards them.…
For contractors in general as well as engineers, both the specification sheet and samples of tapes are observed closely when thinking about their uses and specific advantages.
However, the question at hand is the specification and what does the sheet provide and how the benefit of the standard is obtained?
Keeping things simple, every type of the tape, be it the utility grade cloth duct tape or the high-quality bond foam tape is sketched to cater the requirements of the primary usage, release and attach for extended periods of time, and operate optimally in different environmental levels.
• Adaptability – It has been assumed for a long time that adhesive based tape is adaptable to almost every possible condition out there, and any other tape may provide different advantages of its usage in various properties when it was designed for the first time. A pressure-sensitive tape has one or more firm unformed molecular polymers that have a massive weight and at times have different other chemicals. Despite all of this, it is manufactured for a tight quality-control and can never be constructed to the exactness of a precisely metal part of the machine.
• Construction Belongings – The identification sheet will at the start provide an error-free articulated description for the construction of the tape as well as the detailed summary of its properties and its effects. After understanding the information, you will understand if you are in need of this type of tape or not. These types of tapes are usually Colored Bopp Tape, Strapping Tapes, Plain Tape, Double Sided Cloth Tape, Gummed Tapes, and Acrylic Foam Tape, etc.
• Adhesive Tape – A naturally made rubber system is considered as the general-resolution workhose oriented type of tape, however, if you have different demands from the tape – like long-term resistance to different environments and ultraviolet light, or non-abrasive properties – you will need to root out for a higher performance-based type of acrylic. However, these identifications should provide an effective guide to what different adhesion levels one can expect in comparison to the other adhesion quotes of other tapes.
• Limit to the Temperature – When the tape is deliberated for a high operation of the temperature, the upper-temperature limit will be repeated. It is essential to remember that there is no sufferance with the temperature working above therefore the tape should never be used above the quote.
• Elongation Information & Stronger Tensile Force – The association between elongation and the tensile quoted is entirely different from being linear. However, you can get a figurative evaluation of the expected elongation when the most common application and tensile strength of fewer than two pounds are bonded to the tape. However with plastic films, the elastic stretch and the tape will never recuperate, but with paper, it will be quite stretch with no chance of being recovered at all. They are mostly Anti Slip Tape, Water Tape, Kapton Tape, PTFE Thread Seal Tape, Wonder Tape, Bopp Printed Tape, and many more.
• Shear Resistant – The acceptance to shear with less effect of the oozing or adhesive type of bleed beyond the limitations of the tape will be provided when it is performing up to the standards.
Whenever we talk about the specification type of sheet, the most effective way to manage is to precisely define the needs and then differentiate them with the information stated above.…
Double-sided tape is referred to as any pressure sensitive tape which is glazed with an adhesive on both of its sides. This type of tape (mostly Transparent Shoulder Tape, Spun Tapes, Automotive Adhesive Tapes, and Heat Activated Tape) is designed specifically to bond two surfaces completely together, repeatedly in a manner in which it is unseeable in the end product because it was in between different objects preferably overlaying them completely. This process enables the process of making the projects look neater with the improved workmanship.
And unlike rivets or screws – which combine all the different kinds of materials to an individual point – a high powered double-sided adhesive tape completely attaches from one substrate to the another while escalating the load for stress.
This may sound amazing, right? However, just like everything else on the site job, selecting the correct and the most perfect double-sided adhesive tape for the particular application is not an easy job and complicated in many terms. Whether you are attaching wood, foam, glass, steel, and plastic together, it is crucial to understand the kind of materials you have and use to create a permanent bonding. A surface which is textured completely to be tactile will be demanding a little more of the strength (adhesive based), similar to the carpet padding.
Keeping a look at the materials outside, it is crucial to understand the conditions of the field. A product which you had previously used in the summer or spring may have the possibility to not function entirely in the winter temperature. Rain, ice, heat, humidity, dirt, and UV are all the different kinds of components to consider when selecting the correct tape, or more importantly, intercepting the failure for tape.
With that being said, we are excited to observe more tape currently being used in the construction applications, since the technology for adhesive tapes has progressed in recent times. Some of the most common used tapes are Transparent Tapes, Masking Tapes, ABRO Packaging Tapes, and 3m Duct Tapes, etc. As more builders have started concentrating on narrowing the envelope building and obtaining upgraded HERS outcomes.
Keeping all of the points in mind, the tape is slowly becoming more reliable in completing the job adequately well. For now, I will be sharing a few of the construction based applications where an adhesive based double-sided tape is extraordinarily crucial and how can we anticipate more from these tapes in the coming future.
There are times when you are required to encrust walkways or floors with floorboards or carpets to ultimately preserve the surface while the construction is under-observation and active. A double-preserved carpet based adhesive tape provides a belligerent adhesive based system which is completely suitable for clamping down the carpet, however, will not leave any remnant once it’s removed.
Let’s take a wild guess: Single-sided adhesive based tape (mostly polyimide Masking Tape, Self-Adhesive Tapes, ABRO Self Adhesive Tapes, and ABRO Packaging Tapes) is currently used to coat a housewrap may assist the water to travel efficiently beyond the tape, and eventually into the structure. The best method is to use a roller to attach the tape which might aid in doing the job decently. However, the best thing to do is to use a double-sided adhesive based tape similar to a housewrap tape to extend over smoothly and make sure that no water is passed through.
For this, the best thing you can do is use a double-sided adhesive based insulation tape to completely bond the insulation in the building and make sure it’s tacky for a long time.…
During your first meeting with someone, asking a very personal message might not be the most fabulous idea. Personal questions relating to your personal life or your salary figure might not be the best thing; similarly, asking someone about the web forms is a bad idea. When meeting someone for the first time, it’s best to avoid personal questions before you start making a fool out of yourself and push other people away. Having said that, if someone is visiting your website for the very first time, try not to scare them off by asking tons of questions.
However, a marketer is well aware of the possibilities these web forms provide, and while they play an integral role in improving the conversions, they play a crucial factor in understanding your customers because if you are not willing to take an interest in them, there’s a high chance that they will stop communicating with you and stop you from converting your prospects into leads.
Therefore, the question which you should be asking is the way to perpetuate a balancing of asking sufficient but not many questions.
Progressive profiling – the term is a process to understand more about the lead gradually and slowly. It allows you to store the right amount of information at the most suitable time from the leads enabling you to change the first conversion into a second.
With the passage of a few conversions, you will attain the data you need to keep your audience busy making them feel secure without the need of pressurizing them for the information they are not willing to give.
I can think of hundreds of examples of how progressive profiling is similar to dating. Let’s start with a few: During your first date, there’s a possibility that your date might leave the table and head-out if you start scratching about her past and personal affairs on the first meet-up. Likewise, you shouldn’t be inquiring a lot from your new lead on the first visit, or there’s a possibility that they will shy away from all the offers you are willing to provide.
With progressive profiling, marketers are at an advantage of gaining intelligence from leads while expanding the lead generations since leads are never turned affected by the quantity of information they are inquired to bring.
Since more forms have the chance of destroying the lead conversions, you shouldn’t be asking the complete information which you would like to include in the form. When you’re dating someone, you learn about the opposite person with the passage of time, or else your date might go away earlier than your expectations. With profiling progressive, you moderately learn significantly more about the lead without the possibility of your visitors leaving your website sooner than your expectations.
Progressive profiling is quite easy to understand. When a visitor visits your website for the first time and completes the form placed on the landing page of the website, they are instructed to answer only a couple of questions. When the visitor again visits the website and completes the form, the previous form fields are substituted with new fields to attain a lot of information.
This process allows the users to create more design forms consisting of questions on the information you possess about the lead. This way, it only shows those field whose data is either not known – indicating if you have a lot of information about the field, it will be shifted with the one which is asked to fill.
Below I will be sharing the most sequence example which is mostly used for progressive profiling:
The first download which is encountered by your visitor contains the most basic questions. They are:
• Last name
• First name
By downloading the second content, the users will be greeted with a few more information for qualifying and targeting the leads. They are:
After following two of the most basic conversions, you have the advantage of getting complete information which will assist you in generating:
• The time to make a purchase
• Phone number
The packaging industry is considered as the most demanding field in the world with shipping methods becoming more versatile and convenient. These days, it’s not that difficult to ship different products in different parts of the world. Packaging a product is the most crucial part for shipping since it’s the job of the shipping company to ship the products without any hassle and damage.
The packaging engineers are striving hard in providing the most effective ways to cater the demands and challenges set by different shipping destinations. The best option to consider right now is the multi-sided pressure sensitive adhesives like Transparent Tapes, Masking Tapes, Self Adhesive Tapes, and Tape.
Pressure sensitive adhesives work wonders at ensuring that the packaged goods are in solid shape and remains in one piece until it reaches its final destination. The product is available in different varieties with acrylic, rubber and silicon tapes are the most common. The tool is the most basic for engineers in different parts of the world and contains a few benefits making it the most reliable choice for the packaging industry around the world.
PSA also stated (Pressure Sensitive Adhesive, Self Stick Adhesive, and Self Adhesive) is a reliable and the most obvious category of enriched adhesive tapes available around the world. These tapes contain thin malleable material with a double or single sided coating. PSA is generally attached to a wide range of substrates when it’s applied to the driest and clean surfaces with pressure.
These tapes don’t demand any solvent, heat, or water to trigger the adhesive. The bond is associated with a significant amount of pressure which is later applied into the adhesive and then onto the surface. These tapes are Packaging Tapes, BOPP Packing Tapes, Brown Tape, and PVC Tape, etc.
PSA tapes are most commonly consumed in different applications with its usage in different sectors and applications are frequently uncovered. The usage of these types will expand in the future as a method to fix and connect due to the technological transformation of adhesive based products. These products are convenient and effective to use, cost-effective in comparison to the conventional fastening systems.
Some of the most commonly used PSA tapes are as follows:
• Silicone: Constructed and produced from silicone polymers and the only kind of adhesive which will connect accurately with all the silicone-based substrates, silicone based adhesives are generally expensive and have an unreliable track. However, these tapes can confront high temperatures in comparison to both acrylic and rubber enriched TSA tapes.
• Rubber: TSA tapes which are made through synthetic or natural rubbers are usually generated through oils, tackifying resins, and anti-oxidants. The most pocket and budget-friendly PSA, rubber provides stability and depth which other tapes typically don’t provide. This type of adhesive is not approved for heated products and applications and different tapes like Teflon Tapes, Printed Tapes, and Industrial Tape.
• Acrylic: Adhesives constructed from acrylic polymers are generally used by industries for extended periods and provide more resistance and durability to the environment. These adhesives usually produce a stronger connection in comparison to the conventional rubber adhesive and usually contain high heat temperatures.
• Quick Bonding: Sensitive to the pressure, these adhesives assist in improving the speed of packaging due to its capacity for rapid bonding. In less than a few minutes or perhaps seconds, less time is consumed for finding out a proper cure for these adhesives and will bond quickly as soon as you apply in any applications. This is considered as a demanding factor for high volume packaging services and its operations around the world.
• Durability and Flexibility: Using these adhesives in different applications provide the industries to package and deliver products quickly since they don’t demand any heat during the process. These tapes are cheaper and more effective than the glue sticks, and less conspicuous than the conventional tapes. With characteristics like these, it is relatively safer to package the products quickly without the need to block any logo or branding impressions on the packaging box which usually plays a crucial role in promoting awareness.
• Wide Range of Applications: In today’s world, it’s crucial to be the jack of all trades, and pressure-sensitive adhesives are doing it in style. Bonding different types of PET or being transparent among the customers, PSAs are available in extensive qualities, in different sizes and shapes according to the requirements and needs of the industries.…
There are tons of purchasing decisions which are plainly emotional in nature – be it selecting a possible venue for your wedding, selecting a pet for adoption, or purchasing the home of your dreams.
Since these decisions are emotional in nature, there’s a perception among the people that the decisions which are not personal in nature are not affected by our emotions, at all.
To be fair, the misapprehension is quite common in the B2B marketing. However, it is not that far from the truth. You might be selling your idea or a product to other business firms, but that firm is also driven by people, and if you take a look, there might be someone accountable for making decisions in buying your service or product over your competitor’s.
It does not matter what the facts and numbers show on the table; there are people out there still willingly making decisions based on their choices and emotion.
Emotions are the reason why people line-up in massive queues to purchase the latest version of iPhones despite the availability of other products with the same specifications at a lower price. This works in the same manner for B2B marketing.
Humans are driven by emotions when making decisions. It is a part of our nature, and we really can’t do anything about it.
Keeping that in mind, here are some of the most effective strategies which you can use to increase the emotion for your message in marketing.
The nature of color as it is associated with marketing is an entirely different area to consider when reaching out setting an emotional tone for the content you are planning to create.
Even though the impact color has emotionally is more widely based on cultural effects and experience, while there are a few standards that are quite true all over the board.
The essential thing to understand is that color undoubtedly plays a vital role and should always be considered when you are planning to send an emotional message to your customers.
The most effective content strategy for developing a connection emotionally with an audience comes with the power of storytelling.
Stories are created to connect and develop a visual picture for the reader. A decent story makes the audience interested making them a co-creator of the message you are delivering to the people. They make your content more intriguing to read.
However, it has been assumed that storytelling is regarded as one of those strategies that at times get characterized to B2C. However, the stories can be used on any brand; you need to understand the personas behind it.
For compelling storytelling, it is essential that a writer draws a picture instigating the accurate solution for the brand.
This is the crucial advice which I have been given by many experts in the past few years. This is quite an effective strategy for product marketing online, and there are a few cases to prove it.
The most renowned which I can think of is the SaaS website, for instance, is the pricing. The customers in the B2B marketplace are searching out to differentiate the products through different facts like capabilities, prices, and features. However, if you make the pricing an alternative for your top navigation, the audience you have will dive straight into it and bypass the content for your marketing.
Since I have emphasized over a few things back in the pricing section, the fact stays inevitable that majority of the customers in B2B search out for features for differentiation. If they are shopping for different products, there’s a high chance that they will differentiate the products from different vendors.
However, looking from the perspective of an emotional marketer, you can catch the attention by stating the essential facts but also the results from the facts in the form of features.…
Content marketing is considered as one of the most cost-effective and renowned marketing tactics available out there. However, this doesn’t generally mean that it is free of cost. If you are planning to initiate a high-standard strategy in content marketing for your business, you need to invest your time and resources fruitfully. Either invest in well-renowned organizations externally or expand your workforce by employing skilled workers, the choice is entirely up to you.
However, we should be grateful that there are plenty of money-saving techniques and tricks which you can deploy to shorten the length of your expenses without damaging the quality of your campaign, but with this you will not be able to find a lot of people discussing about them – mainly because they are not willing to share their secrets or because of the fact that they can never be treated fairly and used in the wrong way.
Keeping that in mind, I have extracted a few strategies which might be useful for marketers out there, which will benefit you too.
I know what you people might be thinking: This might not be the world’s greatest idea, and it’s not; if you execute it improperly. Suppose you wrote a blog a couple of years ago which was quite successful and increased traffic on your website. It’s obvious that this blog had the power to gain a wide range of attention among the most affluent readers or get you more than its share of conversions. Therefore, why not reuse the blog again to generate the same amount of traffic like before?
This cannot happen every week or month, and you cannot reuse every article again and expect better results from it, but there are a few possible options which you can look into. If you are waiting for about a year or more to reuse a blog you had written, it's fine, and you may probably get away with a complete republication.
The most mind-boggling and hectic element for preparing a campaign for content marketing is by coming up with unique and original ideas. You are required to do a lot of research, memorize a lot of new topics and find a suitable way to show them to the audience you are planning to target.
However, there are a few techniques through which you can save your money and time by drafting out a monthly series, which you can later onwards replicate for future purposes. For instance, each month you target a completely different influencer from your designated industry or plan out a 101 series citing the most fundamental topics for newbies.
For content marketers, the best thing is to invite guest contributors on your blog. There are plenty of aspiring writers willing to their story to get the credibility and exposure through guest posting, with many of the writers willing to share their ideas and interests with your readers.
You gain the upper hand through original content written for your blog, while the writers will get a certain advantage of added exposure with you not paying a single penny for any transaction. Make sure that the content is well written with the proper format.…
With the correct title page, you can lure people to click on your link in the SERPs (Search Engine Pages). By getting more clicking on your page, you will be able to attain more clicks on CTA (Call-to-action) components on your website, which later will profit and improve the bottom line of your page.
If you are focused on generating a decent CTA (Click-through rate) in the search results, perhaps, this is the right time to improve the title scene for your page. Keeping that in mind, there are many places and websites where you can generate tons of ideas and draw inspirations, who are the masters of producing higher clicks on their websites. Their Clickbait titles are so intriguing that the viewers are left with no choice but to open up the website and see what are they talking about.
In this article, however, I will talk about a few examples which I came across of some of the fantastic title pages and will discuss their strategies for appealing the audience in visiting their site.
The most renowned traveling website TripAdvisor is using a type of title which is considered to be a template rather than the real title. This is purely because the marketing department for the website is using the similar approach in different countries where it operates.
For instance, if you are searching for the best restaurants in San Jose, California, you will be able to observe that TripAdvisor is on the top list of search engine result pages (SERPs) with a headline titled as: ‘Top 10 Best Restaurants in San Jose, California for 2018.’
As you can see, this is considered as an effective line for different reasons. First, the link is intimately connecting to the query which someone has asked. Therefore, anyone searching for the restaurants in the city will be directed automatically towards the website offering the best restaurants in the city. Secondly, the title is mentioning the year, suggesting that the information available on the page is updated and according to the standards.
One particular reason why TripAdvisor is placed on the top of the list is that of the prices it mentions for the eateries providing the searchers with an overview of the restaurants.
Keeping the above points in mind, try searching for ‘motorcycle helmets.’ Ignore the ads placed on the top of the search pages, and dive straight into the results and take a note at the first page of the list.
As of now, the top of the list is RevZilla. I have been monitoring their work for a long time and how they optimize their website for high-traffic. They have done a fantastic job for e-commerce market for SEO. Try searching for ‘motorcycle helmets’ and see how their website is lined up.
If you notice, the title is matching accurately with the query searched by the people, ensuring that the product is delivered in a short-span of time with no shipping charges. These are the points which are noted by the customers a lot.
Location-based searches are for the people residing in the same area, or in the same vicinity. Try searching for a term ‘car insurance’ which is considered as the most crowded term in search engines.
If you scroll down to the page, you will notice a page based on location referred as Geico. The title for the Geico page would be somewhat like this: San Antonio Car Insurance – Geico.
In my opinion, this is an excellent example of a page which can be enhanced and improved based on the amount of traffic it generates. Titles can be changed for more likes and increase the traffic.…
Specifying, sourcing, and purchasing different labels and tapes can be a painstaking process. There are thousands of products to select from, and then locating out the best product matching your requirements and needs can be a little rigorous along the way.
However, in different situations, a special manufacturing tape with capabilities for transforming could be an essential tool to assist you to locate the best tape, collaborate into your on-going processes, and even reduce your estimated applied costs. In addition to that, by working together with a labeling specialist and an adhesive tape, you can gain a lot of advantage from their expertise and value-added services.
Essentially, the label and tape manufacturers with changing capabilities can be your partner in crime to have your estimated sourcing time. This method will not only reduce the costs for different materials, reduces the SKUs, improve the out of different production levels, change the costs for labors, improve and increase the profit-producing value into your entire finished goods. Water Tape, Kapton Tape, PTFE Thread Seal Tape, Wonder Tape, Bopp Printed Tape, Garment Tape.
There are plenty of methods through which your label partner and tape can generate high profits. They are as follows:
Complete service converters specialize in adhesive tape. They are relatively strong partners of the manufacturers making adhesive tapes, suggesting that they attain more thorough training product from manufacturers. Those manufacturers are demanded by different converter partners to improve the quality and working life of the tapes through customization enhanced parts.
The converters for different kinds of tapes minimize the material charges through stocking and purchasing giant rolls for an adhesive type of tape. This giant inventory roll indicates that your length and width of the tape can be customized swiftly to your final good specifications or productions.
The label and tape specialist can monitor and visualize the methods of your application and needs to formulate an effective format for applying and delivering the tape. For instance, a customized die-cut piece extracted from masking usually takes less time to register on the production line in comparison to the masking at hand which is quite hard to go through. This means that your line can generate more parts in a short span of time. Label Tape, Decorative Tape, Printed Packaging Tape, Paper Gum Tape, Bonding Tapes, and many more.
If you are rooting out for different locations, the professional for adhesives can strengthen the catalog for your product – ensuring that you are not mistakenly ordering the similar tapes from different distributors. Trust me; this has happened many times before. These professionals for adhesives also assist the people by fortifying your inventory through mixing-up different tapes being used for one.
The saved labor costs and time add up instantaneously to the profit you generate by improving and enhancing the margin on the final goods, and by reducing the total costs equated with every product.…
According to an estimated report by Markets and Markets, it has been suggested that the release liners industry all over the world is expected to reach $93.02 billion by 2022. Expanding at a CAGR of about 6.4 percent worldwide, these release liners are consumed in manufacturing different labels for a vast range of applications.
However, it is crucial to contemplate that the characters PSA (pressure sensitive adhesives) play in regulating the overall performance of the release liners. Some examples are: Adhesive Paper Tapes, Wrapping Tape, Satin Tape, Sealant Tape, Custom Printed Tapes, Polyimide Tape, and many more.
Take a gander at some of the factors which affect performance as well as how the correct PSA can optimize it.
For release liners and adhesives to work and operate effectively, the end-use performance demands of the applications should be taken into consideration. These demands contain:
• Bond strength
• Product existence
Every item is essential in equal terms in formulating the correct PSA for a release liner. This is entirely because many other PSAs provide different end-use performances, their capacity to regulate under different circumstances make them valuable. For instance, an application which necessitates removability of simple liners will eventually need a PSA that provides robust low bond power which can be removed easily. Some examples are: Silicone Tapes, Piping Tape, Stationery Tape, Craft Paper Tape, and Mastic Tape.
Keeping this in mind, the formulation of the liner may affect the performance. For instance, release liners can provide different kinds of amounts of release control additives impacting the tightness of the release.
Another important variable to note down has to do with the weight of the PSA. Before coating the adhesive on the release liners, it is extremely crucial to understand and consider some of the following aspects. They are:
• The demanded coating speed line
• Adhesive viscosity
• Wanted thickness for coating
• Type of coating required: transfer or direct
Material needed for release liners and different characteristics of the surface.…