The logistics and transport sectors are preparing to invest a significant amount of money in technology to provide business intelligence and freight availability which is demanded at a considerable rate by the shippers from all over the world.
These innovative technologies developed at a high-rate and mixed up with various environmental factors develop a new type of landscape for the marketers in the logistics and transportation space.
After working as a tech marketer for logistics for over five years, I’m more than happy to share some of my observations and insights influencing the marketing state of logistics, most importantly when we talk about fleets, trucking, and tech.
A significant part of the logistics and branding community is embracing the new technologies for their businesses and starting to position themselves as tech firms. Freight carriers, who previously were administered through faxes, emails, and telephone calls are now associated with modern day technology and earning a substantial profit through this new branding strategy.
This method for repositioning the brand entirely in different situations is welcomed by many. Complete modification of any brand is deemed to be 180 coming with a risk, but if worked delivers the desired results in quick periods.
Marketers know the changes most of the brands are making profits and feel empowered to talk about it when the time arrives for repositioning the brand from scratch.
Recruiting partners from different channels to sell the product is considered as an effective strategy to increase the length of your reach and attain a higher market share at a high pace in regards to the methods which you would have applied.
The most exciting thing, however, is that partners from different channels at times are with different companies who are competing with you or have been your competitor in the past.
Marketers are varied of the changing dynamics when using an enablement strategy for partners – for instance, if there are any details about different products which shouldn’t be discussed at all during the training of various partners.
Lack of drivers in the trucking industry is affecting many businesses around the world, and in general disrupts almost everything from sales, to the freight capability, etc.
The shortage of anything suggests that not you have to brand and market your product or service to the customers effectively, but also to the employees and truck drivers working under you. The marketing for recruiting new people in different sectors are starting to flourish and making an impact in previous years, with marketers supporting this endeavor for the betterment of the firm.
To generate high leads, it is incredibly crucial to remember that majority of the customers are more influenced towards organizations solving their problems quickly and without any hassle. Your targeted customers are interested in knowing if you embrace a positive culture among the employees or not. Therefore, make sure your marketing strategy is driven towards catering their problems and needs.
The e-commerce industry is adapting to different propositions and strategies to increase e-commerce development in different countries.
The increase and shift in e-commerce sector show an expanding significance in the delivery. Final delivery is essential due to the on-going strategies covering the freight cycle is considered to be old-fashioned. The costing for carrying products in different areas requires a large amount of money, and the Council for Supply Chain Management Professionals suggests that almost 28 percent of the cost of transportation happens in the final stages.
Marketers should monitor how final delivery and e-commerce is developing, and how all of these e-commerce firms are segregating themselves from the rising competition among themselves.
The most current marketing technologies and tools are easily available in the logistics and trucking space.
Different types of automation tools for marketers like HubSpot cover different kinds of marketing campaigns online. Experienced chat bots converse with visitors on the website providing a new method for communication, as well as AI generating marketing based reports through research and findings. Having all of these facilities in the sector, it is safe to say that marketing technology is an integral extension of the marketing team.…
On February 15, 2018, Google started up a project named as Better Ads Experience Program, created in the middle months of 2017. The impact of the project was commendable due to which some changes were experienced, arguably in the methods of consuming ads on the internet.
However, the most notable and remarkable change was experienced in March 2018, when Google Chrome users were bestowed with a local ad blocker. The sole purpose of the objective was to enhance the online user experience, as per the blog by Google. The goal was to facilitate Chrome users for better web experience, as well as internet users from all over the world.
According to an estimated report by NetMarketShare which is known for tracking usage shares of web technologies from all over the world showed that Google Chrome was the most significantly used web browser in the world, and accumulated for almost 59 percent of market share in the world. Its long-term rival Mozilla Firefox was way behind with accumulating only 13.5 percent of web browsing in the world.
With Google’s ad blocker, the users at Chrome are not inclined towards the step of opting or downloading into an ad blocker; they are using just one through Google Chrome. However, the blocker created by Chrome shouldn’t be mixed up with other blockers.
There are a majority of the ad blockers out there blocking almost all types of ads, even though most of the customers using these blockers are predominantly affected by such ads.
According to a research conducted by HubSpot, there was an extensive spectrum of emotions regarding different types of ads on the internet, with ads and pop-ups on mobile phones are considered as the most frustrating ones alongside text-based ads just like the ones on SERP being the least troublesome among many online ads.
Despite the fact that majority of the people are condoning a few ads, 83 percent of the users online suggested that not all the ads they experience are frustrating, they want the bad ones to be blocked immediately.
The standards of the ads which are decided are the ones created by Coalition for Better Ads – A company which was working with Google for a long time. For PCs, the types of advertisements which the users will not experience are as follows:
For cell phones, the list is longer than anyone can imagine. Some of these ads are:
The ad blocker of Google Chrome is created specially to punish the websites using the ads mentioned above on a frequent basis. Therefore, instead of blocking every ad from the categories, these ad blockers will assess and observe if there is a large number of ads in use.
If there are big ads, the website will be placed and under strict observation and put into warning with a chance of making a way out by removing all the offending ads.
The owners of the websites can now check their sites through Google’s Ad Experience Report to monitor if they are risking their websites for breaching the Ad Standards set by Google. If any of the users is found of breaching the protocol, they are given a warning in advance to make all the necessary changes.
Google is fascinated in advertising online and wants it to flourish in the coming years. The primary objective of Google is to create an ad blocking tool working automatically on half of the users around the world which prevents them from working efficiently. The task is daunting to remove all the bad ads from the internet which disrupts the advertising online for everyone.
The ubiquity of advertisement blockers which block all sorts of ads online is considered to be bad for all the advertisers. This type of ad blocker is deemed to be bad for few websites using different ad strategies and practices which is abhorred by everyone.…
By the end of May 2018, new legislation will be introduced to the people focusing on safeguarding the protection of data for the consumers in the EU.
The GDPR or as some may call it General Data Protection Regulation has been taking place unofficially for many years now, however this year, it’s going to be held in a true professional and in an official way.
A topic that has been making quite a big name these days, especially when we talk about the digital marketing and its effects focusing on privacy, this would explain that majority of the marketers have decreased access to the different types of data for building prosperous digital campaigns.
However, the question which social media marketers should be asking is the cause of worry? What exactly does this mean for big data and tech? And how effective GDPR will be for digital marketers engaged in social media?
GDPR – The Basics
Though this method is most commonly focused on European Union citizens, it is also targeted towards the people in charge of the personalized data for EU. Its’ principal objective is to make sure that customers are deprived of the rights like:
With this new legislation taking place, organizations will have to be straightforward about the methods for generating personalized data for marketing endeavors, seeking permission as they gather and offer the customers a particular reason for generating and attaining the information.
One particular motive is to stop the businesses from holding onto the data for extended periods of time and have it not be used at all – most importantly the strategy which places an expiry date on the used data.
As organizations are obtaining conscience, they are getting into the pattern of providing complete transparency when it comes to the usage of acquiring data.
The main reason for this policy is to present EU citizens with complete protection while their stored data is safeguarded for the misuse and remains firm and in total control. One part of the policy that makes this certain is that it provides the customers with the capability to take the consent out anytime they want.
Those who hesitate to assist the GDPR may be imposed with heavy fines almost equals to the four percent of their yearly turnover of about 20 million euros.
According to GDPR, personal data is referred as anything that can be used as a part of the recognition. Apart from being stated as the most obvious like address, name, and phone number, identification may also be regarded as:
Some of these are more directed and aimed in comparison to the others, whether or not there is an infringement could be a little challenging to figure out.
Business in different sectors but most importantly in those sectors emphasizing on the digital market, like tech firms, digital media agencies, are worried that these specific rules are made to make sure that the customers are secured, will be troublesome for many when the time is ready for fulfillment.
The thing which social media marketers and leaders rely heavily on is the creation of a well-planned social media strategy within the norms of any organization focusing heavily on GDPR. This policy should be thorough and well-executed written in a formal document with intent to inform and educate anyone from social media management, and what are the most basic rules encompassing the GDPR. This can also draw different types of strategies that are already being worked on different networks, and the discussion regarding a way to ameliorate the errors.
The professionals in social media would be smart enough to have distinct privacy notices connected with all of their marketing planning and making sure that participants are straightforward about the way they are consuming the data. This is exceptionally crucial for customers in developing confidence; keeping in view, the data violation issues occurred on Facebook.
The EU has initiated these policies because they are dedicated to providing privacy through technology, globalization, and significant data policies that are using personal data for marketing as well as other activities. The objective is to secure transparency and trust and make sure that organizations are having control of the data in line with a specific set of standards.…
For many entrepreneurs out there, the threshold of being a centimillionaire seems an impossible task. Your organization is doing fantastic and soaring up the profits, but the question is how do you push it to the limits and reach the hundred-millionaire mark? Let the industry experts assist you in this manner.
This is considered as wisdom provided by the entrepreneurs who used to be in the path just like you, who were skillful and intelligent and lived their advice by an example. While many people would disagree with the ideas, the best thing is to follow them and understand their aspect and how can you put them to use on your daily basis.
1) Gary Vaynerchuk:
Founder and CEO of the VaynerMedia, Gary states that entrepreneurs of today must emphasize on the dirt and clouds. They should always remember the giant goals they have set for themselves and should be ready to get their hands dirty in the nitty-gritty of the ground operations. Anything that you do make sure you finish it and don’t get stuck in the middle.
Middle is a horrible place – the place where dirty politics are done over little things, affecting your business tremendously.
2) Leanna Archer:
CEO, and Founder of Leanna’s Essentials, Leanna emphasizes in taking certain advantages available to gain an edge in the market. She says that if someone is not sure about how a business is run, there’s no need to worry. The Internet is going to solve all of your problems.
If you don’t have an idea about a product or service, there’s no need to worry. Try reaching out to the products that are best-kept secrets in the family. How about a particular pomade recipe from your Grandma? Not getting enough idea about the packaging? Try using some Gerber jars, try being a little creative.
Archer started her small business when she was just nine years old, and employed her father at 17; Started a business of hair care products making her a millionaire before she started her college.
3) Robert Smith:
Robert Smith from Vista Equity Partner suggests that talent is available in the places we may not think of. If you believe that your next employee is the one graduating from an ivy league with outstanding references, try reaching out to the people from places which many organizations ignore. Try quizzing the pizza delivery guy, or a waiter from Burger King, or perhaps a barista from Star Bucks.
Smith in this regard is using a personality test to check-up on the potential candidates’ with technical aptitude, social skills, and their interest in other curricular stuff. Some of his employees used to work at Verizon, roofers, sales representatives, and what not. Smith opened his organizational doors to anyone with exceptional skills. People from Ivy League universities to the pizza delivery guys are now working at his firm and earning a decent amount of money. Smith in this regard not only found some of his best employees from these places but motivated them to do better at their job. The results were highly impressive.
4) Kevin Systrom:
Everybody is aware of the famous photo sharing application named Instagram. The CEO of Instagram Kevin Systrom believes that it is better to be a CEO and not a target market.
After establishing himself as CEO and founder of the famous billion dollar company, Systrom is just another average Instagrammer. Probably the reason why he created the app in the first place – for people to share their everyday life photos, and not for the fashionistas, photographers and social media marketers using the application to endorse and market their products and services through targeting their potential customers.
The reason why he is just another average Instagrammer is due to the fact that he is too busy taking care of the company he built tirelessly and managing the operations smoothly. Nonetheless, the lesson which many can learn from Kevin is that you don’t have to be geek to endorse or market your product. Keep it simple, and people will love it for sure.
5) David Karp:
Tumblr is another photo sharing app where professional and amateur photographers share their photos with the general audience. CEO of Tumblr, David Karp suggests that it’s essential to keep your time to yourself. It’s okay to be a solitary person sometimes. There’s a common perception that if someone is not responding to the emails, they are getting, it shows that they want to be left alone.…
Robots are interestingly being used in every industry that I can think of and will stay and work for humans in the future. Playing a negative and positive impact on the employees and businesses, the science fiction portrays a different character of these machines and how they could end our existence and take over the world.
Questioning the uniqueness, or, by declining to open up the doors, the destruction economically could be a lot more devastating and efficient because of the robots. If we are not cautious about the robots integrating and mixing up in our economy, they may end up encompassing the complete system – however, on the other hand, if we are fortunate enough, they might attain all the concerns which we have economically once and for all.
Let us research how the robots could affect a vast majority of economic areas, and the wider indications for such effects.
The Rise of Machines:
Technology has played a crucial role in making the lives efficient for people for thousands of years. From simple tools of farming to the modern day robots working in different industrial sectors, robots are becoming more and more available in various business situations. They are working and collaborating with humans or replace them for good, making the lives more comfortable for the workers. For instance, Amazon.com Inc. is currently using an extensive range of robots in the warehouses to retrieve and package their items, and stock up on the inventory.
Tesla Motors Inc. has fully quipped its industry with automated assembly and robotic lines for its electrical batteries and cars. There’s a possible chance that robots are being trained and used for therapy sessions for adults and children.
Even though it is understandable to the fact that robots are slowly taking over the jobs which require a considerable amount of effort, making lives easier for the workers, but it also poses a significant threat to the low-skilled workers earning small amounts of cash. However, a lot of positive effects also transform the economy through robots.
Growth and Productivity:
With high wages, the standards of living improve, and lower priced services and goods, along with a large variety of services and products. The growth of productivity for labor as evaluated as out per hour is the reason why these things happen. Growth happens from a mixture of three things or just one: the rise in the labor quality, increased capital, and TFP (Total Factory Productivity), which is also regarded as the multi-factor for productivity.
The rise in the labor quality comes more from the quality of training and education given to the workers. Capital propels the growth in productivity through investments in computers, machines, robotics, and plenty of other items produced from the output.
Total Factory Productivity is most of the times considered as the essential source for productivity growth and is obtained from capital and labor collaborating as effectively as possible. For instance, keeping the productivity and education of the workforce persistent, if the machines they are using enhances the productivity. In a situation like this, the TFP will expand at a considerable rate.
Creation of Jobs:
Majority of the people fail to understand that robots are producing new, high-paying jobs demanding the skilled workers. While the notion is true that robots are taking over the work which skilled workers have been doing for years, performing the tasks efficiently and effectively, they are demanding the jobs which focuses the humans on working productively with a higher-value.
In the manufacturing industries, robotics can deliver special tasks like sorting out the raw materials, stocking, and transporting, while tasks with higher-skill like quality assurance are given to the humans, which can be completed through the high-skilled workers.
Not surprised by the fact that increased productivity results in an increase in the GDP. In March 2015, a research paper provided by George Graetz from Uppsala University and Guy Michaels from the London School of Economics with a title, ‘Robots at work’ studied the performances of robots in the economy.
They observed the United States market along with 16 other countries and researched and analyzed a vast majority of data for 15 years ending in 2007. They came to an understanding that in all of these countries, robotics and automation have improved the GDP to almost 0.3 percent.
Robots are surely shaping up the lives of others, helping the people in different sectors and making our job much easier. With the expansion of technology, the data and numbers are only expected to grow taking over the physical jobs and to facilitate the workers to do some other skilled jobs.…
International trading for sure brings profit and success. But it’s not easy, a lengthy process with different kinds of complex legal procedures.
For every export business you are doing with another country, a system of legal matters should be addressed at all times, and different export businesses require different kinds of export procedures with documents matching their requirements.
These documents should be attested by the authorities to have the legal rights and status to import and export in their country. These documents make way for a smooth process for trading between the two nations without causing any distress.
For import and export, these documents are segregated in four types: Commercial, regulatory, export assisted and documents needed by the importing nation. Each of these categories will be discussed briefly.
Pro Forma Invoice:
Pro forma is a type of document which is sent by the supplier to the importer before shipping the goods. This document can also be referred as the confirmation of the order of purchase. Even though the document is used transport the payment, this invoice is usually used to inform about the specifications and details of the goods, its quality, and quantity.
Complete information about the goods exported to other countries is available in this document. Prices, shipping terms, goods, quantity, and HSN are included in this invoice with complete detail.
This invoice is needed for attaining the excise clearance, inspection certificate, clearance from customs, import license and compensatory support from the company.
Bill of Exchange:
This type of document is needed in the international market to get the payment conveniently. This type of document has an unconditional order requesting the importer/drawee to make a payment of a certain amount to the importer/drawer.
The drawee is bound to embrace the bill sent by the importer through signature and make the payment instantly or at a time decided between them.
Letter of Credit:
Typically known as L/C, this is a type of written commitment which asks the buyer or importer to pay a specific amount of fee to the seller or exporter.
If the supplied goods are shipped through airways, then the air waybill promotes three distinct functions: Receipt for the goods, note for the goods, and working as a bridge between the shipper and carrier.
Shipping bill is needed for getting the permission for export.
Legal Documents for Export:
For export, two types of documents are needed. First is the document required for the registration, while the second document is required for the shipment. One document requires a code number from RBI, code number from the exporter and importer, and a registration-membership-certificate.
Also, the shipment documents have a GR form, SOFTEX form, EP Form, etc.
Marine Insurance Policy:
This type of insurance policy is needed by the exporter for security reasons if he chooses to advance against the credits taken from the ban. This policy is nothing but a mere document or a form of contract between the insurer and the assured.
Documents for Importing Country:
GSP Certificate of Origin:
Goods which need special handling is given a certificate of GSP (generalized system of preferences)
This type of document is released by the consulate of the country who is importing, living in the country which is exporting. Payment of the valorem tax is required to be paid to the customs of the importing company based on the value of the goods issued on the invoice.
The customs invoice is released by the customs authority of the country who is importing goods. They are required to pay the import duty based on this invoice.
Certificate of Origin:
This document contains all the legal information suggesting that the goods are produced and manufactured in the exporting country.
Export Assistance Documents:
The Drawback of Duty:
This type of document is necessarily needed to attain the incentives. The documents are drawback payment, shipping bill and finalized commercial invoice
Registration Application Form:
Exporters are required to register themselves with different authorities like CCIE or EPC. The statement of the bank of the financial status of every exporter needs to be attached with the registration form.
Allotment of Indigenous Raw Materials:
This type of document is essentially needed by different ministries whose raw materials are being used for the goods you are exporting.…
In 2017, Shopify declared that it had reached the highest point of empowering nearly 500,000 e-commerce stores in almost 176 countries. This is a commendable achievement from an organization which was started back in 2004, as a place to sell the snowboards to the public – a notable fact which these giants share openly on their website.
Having strong popularity among many entrepreneurs and small business organizations, the best thing about this store is their ability to get up and run with technical or with little knowledge available.
Interestingly, with Shopify, it is easy to integrate the fantastic proprietary applications from the app store of Shopify, so that the store can improve its chances of getting a significant profit in the business.
However, the problem is that with many Shopify applications to select from, it is quite convenient for any business to feel damaged in regards to the choices in stock – or impressed. To make the selection process more suitable for the people, I will share some of the best Shopify apps for you to charge your e-commerce store.
A wide range of choices is available when we talk amalgamating marketing email software with a Shopify store. Some of the most famous applications include MailChimp, Omnisend and Campaign Monitor.
What makes Klaviyo different from its counterparts is its strong collaboration with the data generated by the Shopify. This way it puts the customized, data-enhanced marketing cheaply within the range of the merchants for Shopify, and can create results quickly.
It has been assumed that the average user at Klaviyo earns nearly $75 for each dollar spent on the application, as per the experts by the Klaviyo and FuelMade blog.
Majority of the e-commerce shop owners agree to the fact that the ignored cart recovery emails are the most convenient methods to change the dying prospects into the potential buyers. The application takes this process one step ahead by giving a choice to the customers to target locate the probable customers who have stopped the browsing session, even if they hadn’t include anything in the cart.
This application provides a strong process for capturing the leads and tools for conversion that can improve the conversion rate more than the industry average around three percent, as per the reports suggested by SmartInsights. With this process, the result will change the methods with the tools that capture.
GrooveJar makes this process simpler by assisting the owners at Shopify to get the email address of the visitors through eight different kinds of personalized tools for pop-ups.
Making sure that all the images are rearranged for the website is one of the cheapest and most efficient methods to improve the performance of the e-commerce store.
Conventionally, cutting down the file size in image editing software like Gimp, Photoshop or Crush.pics allows you to take a more sophisticated approach. These softwares will not only reduce the size of the file and add them to the store for Shopify, but they also compress the images which exist as per your requirements and specifications.…
As a tech marketer, are you facing these common issues at your workplace?
• You have a limited team and are asked to achieve the results and objectives outside your main jurisdiction.
• You are not interested in staying ahead or with the time with the changing marketing and technology trends.
• You have a massive list of tasks and projects which are yet to be completed and pending for months.
Why do I have this feeling that you’re not the only one out there? Trust me; I know the feeling.
Let’s jump to the solution. What if I tell you that you could resolve all of these problems by collaborating with a marketing agency specializing in the industry same as yours? Surprised? But, it’s true. These marketing agencies are not only helpful, but they assist you in the best possible manner.
1) Outsource Your Tasks and Let Marketing Firms Handle It:
When tasks like graphic design, web development, and even marketing strategy are assigned to a specific team of professionals, you can enjoy working on things which are comfortable to you and let them handle the pressure.
2) Complete Your Tasks Faster:
Your to-do list is enormous and you are unable to finish all of them on time. Subsequently, the projects with low priority are pushed to the bottom with the projects with a top priority to the top. And once you get the time for setting up the nurturing the leads in HubSpot, the process is excruciating and you forget how to do it again.
Once you have hired an agency to work for you, their top priority is getting your job done on time. They won’t miss the deadlines and work efficiently to appease you. Plus, for them, this type of marketing is like a piece of cake, and they do it on a daily basis. Therefore, a couple of hours and they will be done with the work you assigned them.
3) Updated Marketing Practices:
The marketing trends change at a rapid speed and sometimes in seconds or minutes. If you are a busy person like me and don’t have the time and energy to invest your minutes in reading the latest algorithm updates by Google, no problem. Your advertising agency can do this for you and follow the most recent updates; be it an algorithm or anything.
The work they do for you will always be updated and equipped with the latest marketing and technological trends so, sit back and relax.
4) Have More Fun at Work:
Many people may not agree with me, but I firmly believe the folks at an agency are perfectionists and hard-working people not to mention they carry this persona everywhere they go. So, if you are hiring someone from an agency to do your job, there’s a high chance that they will bring their hard-working mentality to your station and perhaps motivate you for good.
Also, it is fun to work with them. The workers in an advertising agency are the craziest people I have ever known. They are quite open and fun to work with. They are courageous and open to new ideas, their style of working is not the traditional one, and instead, it’s fun to work with them and around them.
5) Save Money:
When you are planning to expand your team with professionals excelling in their field, you might want to hire someone from the agency as well since it’s cost-effective and beneficial for you in the future.
Hiring professional and highly engaged marketing team is not cheap, but will build over an extended period. You might spend a lot of time looking for the right candidates like writers, web developers, and designers, etc. After all of this, you will still look out for training them and providing them with everything they need.…
In the business world, there are two types of people: those who fantasize in VLOOKUPs and pivot tables, and those who desire a cyber-attack on the founders of Excel.
No matter what kind of personality you have, data is the essential element for the success of any business, and you are required to make enlightened decisions during the entire stages of your sales channel.
For an extended period, analytics and data were considered as an afterthought – an important constituent of doing the business. However today, in a world filled with different kinds of information, the process of attaining and collecting different types of data along with optimizing the marketing strategy positioned directly towards qualitative/quantitative details regulate the success factor of any organization.
The question which everyone should be asking is that what you should be doing with this type of data?
The answer is simple. If you possess the exact traits of nearly 53 percent of the business executives driven by the data factor, it can be a challenging yet an enormous factor to understand which data points you should designate.
Not sure if your firm isn’t loading up concerning the data? You don’t need to worry at all. I have extracted the metrics which you should be targeting the most, along with the process of locating the KPIs (key performance indicators) to regulate your marketing success.
KPIs vs. Metrics – Understand the difference
You must be wondering what the difference between KPIs and metrics is? Even though both of these terminologies are different from each other, a majority of the people are using them similarly. However, there is a little difference between both of these terms. Also, you shouldn’t stress out on the fact that semantics in the business are doing things differently.
KPI: An exact measure of how efficiently your marketing has changed the metrics of business for the good
Metric: A measurement unit (conversions, clicks, leads, and visitors to the most extent, etc.)
Let us consider an example. Suppose the objective of your marketing attempt is to pay less than a dollar for everyone visiting your website.
The question which you should ask is what kind of metric you should use to measure the data?
The second question which you should ask yourself is the usage of KPI and how effectively are you using it for the metric?
With the results stated above, you have paid less than a dollar for each visitor visiting your website for the first time, and your endeavors were well paid off.
Tracking the Business Data
Business tracking depends entirely on the objective you have set for yourself. Are you planning to increase the traffic to your website for creating awareness for the brand you represent? Or do you think about generating the leads as well? Maybe you’re simply motivating the people for signing up for a free demo.
With that being said, there are some basic and the most important KPIs which I strongly believe will satisfy the marketing professionals in all the technology and software firms.
For many, this is a dilemma, but for me, the traffic of a website is a fantastic thing. Traffic simply means the number of visitors visiting your website on a daily, weekly or monthly basis. However, it may also add up the walk-ins or the phone calls.
An increasing number of traffic on the website will drive more visitors to your sales channel.
Defined as the occupied visitors, leads are known for showing a keen interest in any brand through the clicking of CTAs, filling the form for a website or downloading the offers.
They also provide a chance to detect the behaviors of the consumers and optimize on their engagements and actions.
The most common word for money but different factors regulate if you are obliged in using as the KPI. If you are planning out to calculate the initiatives for more extended periods, like website designing, the process is long and hefty to get the most out of the investment.
However, if you measure the short-term strategies, like PPC, attaining the money you invested back should be of your most priority.
You are done with your research, crafted an effective buying persona and did ample research on your targeted audience. Now what?
The time has arrived that you start differentiating your selected channels which you will target the budget and CPL (cost per lead). What’s left to work with then?
There’s a high chance that if you are not working for a well-renowned tech organization, there’s a possibility that you are working on a tight budget. And since most of the B2B organizations get 14 percent of their leads from SEO only, I believe that a huge budget is not important at all.
So how can you expand your business efficiently with a little or sometimes no budget at all?
I will be sharing some of the most effective friendly budget ideas which will assist you to showcase your experience in the industry, create a strong awareness for the brand and attain organic leads so that you can expand your case for a driven marketing budget for the future.
Engaging with the Online Community
Use the most active and pertinent communities online for your research to communicate directly with the tech influencers and industrial giants as well as the most critical customers. Locate the most essential and subjected questions for information and ask from the industrial giants to get more customers.
Also, think of the ways you can share the product value and practices which will evoke your targeted audience and create a level of trust through online social media platforms.
Quora is known for different engaging questions and answers asked by different people. However recently, this famous website is becoming popular in the tech industry. A website where millions of users question and answer about different things for free, Quora is a self-proclaimed website aiming to share knowledge for free to the world.
Being a tech marketer myself, I believe Quora can be used as an effective marketing strategy for a variety of other reasons. Some of them are:
Also, there’s a high chance that if you participate frequently, Quora puts you as an expert to answer different questions related to your industry. This way, you will get a notification for the particular question being asked by the person, and pertinent content digests are transported in your inbox.
Each year, Facebook is developing and introducing new trends in the market. Previously, LinkedIn used to have a significant advantage in the business, however now, Facebook is getting stronger and broader regarding engaging in the groups.
Facebook marketing expert Mari Smith believes people enjoy in a group where like-minded people are together in a business or any other social groups. They think the environment is safe for them and that they can open up and talk about different issues without being judged at all. People would listen, relate and understand the situations more in a group of like-minded people.
Being a tech marketer myself, I know how essential Capterra is for marketers all over the world. If you are not familiar with Capterra, you need to know what it’s about. Described as the yellow pages for the business software, Capterra is a platform where businesses have the advantage to search and research for different types of software from just one platform.
Providing free services to the people, the users visiting the website can list their particular software in the categories and look up for reviews before purchasing the software. This is just like the Google AdWords where one can place a bid on the PPC advertising, for jumping on the top of the categories list.…