Generally, podcast is an audible piece (can be visual as well) of information targeted towards a certain audience by the marketer or podcaster. Unlike radio broadcasting restricted to limited regions, podcasting has no restrictions or limitations... Read more
B2B marketing is certainly not a piece of cake whether you have just stepped in or spent years to create a pace in the industry. In both cases, advertising plays a crucial role in raising awareness and encouraging conversions, if done right.
The B2B industry is never going to stop growing; same is the case with pioneers of the industry who know how to maintain a benchmark in such competitive niche. Use of digital techniques and technologies is rapidly increasing to keep online custome... Read more