5 Optimal Tools for B2B Sales Professionals
Believe it or not, 80% of B2B marketers report that all their efforts geared towards lead generation are effective to some extent only. Enormous amount of work has been done to develop strategies but very little attention is given to why most of them fail to work.
Marketing team and sales representatives are not always on the same page. And lead quality is not the only thing that’s questioned. According to a research by IDC, up to 40% of marketing material is not utilized by sales representatives. The prime reason behind it is that the sales team is usually not able to either locate or access the marketing material when needed.
It can be concluded from the research that access over useful marketing tools can help generate qualified prospects in greater numbers and close more deals successfully.
But there are thousands of marketing tools at your sales team disposal, how are you going to figure out which ones are best for your business?
Although every business has its own unique nature and needs that demand different sales programs, here’s a list of 5 most optimal tools that can work for any business and sales professionals must be utilizing them.
For B2B sales professionals LinkedIn is one of the most powerful social media platform and constant activity on your LinkedIn network can help you stand out among your competitors. According to a study, up to 50% of buyers use LinkedIn when making purchase decisions.
The opportunity is quite clear that LinkedIn offers and not considering it isn’t intuitive by any means. After creating a strong LinkedIn profile that is compatible to industry thought leaders, here’s the tool you need:
LinkedIn Sales Navigator
In a world full of business software solutions, LinkedIn Sales Navigator has successfully cornered a critical market with no match. Sales Navigator is a key to largest buyer database where you get spectacular options like targeting, list building and certain integrations that will make your job easier like never before. In addition, when the tool is combined with a high-end CRM you get and organized, easy to access and never ending supply of qualified prospects.
Among all the trending marketing tools Autopilot comes with unique functionality and use cases. It allows you to have full control over how prospects are directed towards the sales funnel. You are able to personalize, automate and integrate the tool with other apps. Autopilot can keep track of complex paths with unique outreach methods, for instance, SMS and auto-updates to sales force many other data sources.
Nudge happens to be one of the most favorite tools among high-end B2B sales professionals. According to a study, 80% of respondents have faith in marketing tools that utilize artificial intelligence (AI) because it triggers work performance and create jobs.
Nudge uses AI to keep the sales force updated with actionable insights on targeted prospects. With access over this tool you will be notified when the prospects are mentioned anywhere on social media, news or elsewhere.
Having a tool that helps to trigger sales and build customer relationship means a major proportion of time that was consumed for prospecting can now be invested in selling.
A tool that makes execution and organization of commands and tasks easier is a cherry on top of all the sales software oriented tools. IFTTT is abbreviation for “if This Then That” and it’s a web-based free tool that works as a helping hand when it comes to posting same content on several social platforms.
Other than that, IFTTT can automate many other web application tasks and boast a number of features of commands and tasks that can be done on various services or apps that are majorly used by prospects.
Salesloft is a sales engagement platform but not a casual one, this is going to be a powerful addition to the sales team collection. Some huge names are using this tool including Facebook, Dell, Cisco and Namely.
The tool caters to customized sales communication and comes a few tweaks like a trendy email touch that integrates with Outlook & Gmail. Other key features include one-click calling that helps you connect with more buyers and data driven reports.
Your sales team is aimed towards generating qualified lead in significant amount and closing most of them successfully. Luckily marketing tools can make the task a lot easier when used right. All these tools have the potential to meet your versatile business requirements by enhancing multiple sales aspects like brand visibility, B2B lead generation, outreach and customer relationship.