Your customers are your stepping stones that lead to success. Therefore, in order to progress in growing your business and becoming a recognised brand, you need to keep your customers happy. Whether you are a B2C or B2B platform, you should make sure that there are no communication gaps between you and your prospects.
When we talk about communicating with a B2C customer, your job is to provide them support every time they reach out to you. However, in a B2B marketplace, entrepreneurs need to understand the importance of staying in touch with all their clients. A long-term relationship is ideal for a client to remain loyal to you. Here are four practical ways you can connect with your customers and build a healthy business relationship with them.
1.Don’t Use a one-for-all Approach
B2B customers are smart, and you can’t expect to convince them to stay loyal with a casual attitude in which you communicate with everyone the same way. The ideal approach is being relevant to every customer. For example, if you know that the client is a multi-national, then you should communicate with them as if they are your number one international buyer. On the other hand, you are free to be casual with a local Chinese supplier since their order will be significantly smaller.
2.Respond to All Concerns
Never ignore your B2B customer! No matter what query shows up on your live chat or email, you can ignore it. Even if you don’t have a solution, you should discuss it with the B2B customer. By communicating, you’ll send out signs of concern towards the prospect. This behaviour can benefit you in the future as they may start trusting you for your kind gestures.
By being more personal with your B2B customers, you can expect more leads and sales. If you have a habit of sending a default message to every other person who emails you, then it's about time to change that habit. We know how busy you are, but still, you can appoint a few email marketing agents to manage and reply to all your emails personally.
4.Show Your Appreciation
A simple ‘thank you’, can turn your sales around in no time. Who doesn’t love to feel appreciated? Once you consider your B2B customer a part of your business family, they’ll start reaching out to your and even buy products from you. Therefore, we suggest that all B2B platforms should connect with their B2B customers and appreciate everything they do.
An international buyer has many options to go for. However, if you want your B2B buyers to stick to doing business with you, you need to improve your relationship. The best way to do that is by connecting with them and removing any communication gap there is between both parties. Follow our useful tips so that you can easily connect with and stay in touch with all your B2B customers.…
Are you looking for a robust solution to improve communication in your small business? Chat tools can be the best option. Chat tools are more comfortable than making a call and faster than sending an email. This convenient communication option is especially useful for sending a memo, asking quick questions, an even for instantly shooting an idea. In addition, these chat tools can also be utilized for project management, file sharing, video and audio calls, reminders, and much more.
If you know anything about using a chat tool, I’m pretty sure you still remember using MSN Messenger or the Yahoo Messenger. However, both these platforms were grounded in 2014 and 2016 respectively. The good news is that we’ve have done the digging for you to bring you four of the best chat tools you can use in 2018.
This user-friendly chat tool is our first pick due to its robust appearance and instant messaging facility. In addition, this chat tool also allows you to share files, share screens, create group chats and even indulge in a video conference with your peers. It’s also compatible with various third-party platforms like Google Apps, Facebook App, Salesforce and Dropbox. Therefore, you can rely on this solution to become your company’s ultimate communication network
2. Microsoft Teams
Microsoft can never fall behind in providing a useful solution. The Microsoft Teams is a chat tool that directly aligns with the Office 365 subscription. This all-round solution creates an advance digital workplace where all employees can collaborate in finishing specific tasks. You are free to invite others using this tool to chat with you, and you can also connect with Skype through it. If your B2B marketplace is based on all Microsoft tools, then this solution is perfect for you.
3. Google Hangouts Chat
The chat tool that was initially launched as a consumer app has been transformed into a business tool that lets you connect with all significant G Suite Apps. These apps include Docs, Calendar, Mail, Drive, Slides and Sheets. This chat app offers one-to-one conversations with threaded messages as well.
In addition, Google is also working on creating a built-in AI bot that’ll work within this chat tool. If you are planning to have a video conference from this app, you can invite up to 30 individuals to join in. If your company is firmly based on using G Suite apps for all your office work, then Google Hangouts is the best chat tool for you.
Some portion of the Basecamp venture administration programming, Campfire is a digital chat solution that can be operated online. ¬– No need to install it on your systems! You basically make a secured talk room and welcome colleagues to enter. Users are also permitted to share files during these chat sessions. The following formats are supported in this chat tool, JPG, PNG, GIF, and the three primary Microsoft tools (Excel, Word, and PowerPoint).
The administration likewise accompanies such additional items as conference calls, talk transcripts, and other details for mix with mainstream Windows and Mac software. Notwithstanding the web, Campfire is open on cell phones and through the devoted Campfire iPhone application.
Chat tools have become essential in today’s fast-paced business environment. Every second counts and you can’t afford to waste it. Therefore, we recommend all B2B marketplaces that are low on budget to use one of the top chat tools listed above. Not only will you have a better communication channel, but you can also interact with your clients on the same network. Remove any and all communication gaps that there may be internally in your new business with these helpful and advance chat tools.…
I’m pretty sure that as a B2B marketplace, you are aware of the fact that in order to transform a potential prospect into a sales lead, you need to produce engaging content. However, many B2B marketers still fail to find any success in this approach due to the fact that they aren’t clear on what B2B buyers really want from their content.
For example, a few years back, a few exciting blogs could positively influence a buyer to make a purchase decision. However, as the competition is becoming more intense, buyers are more interested in the credibility of the content. That means you can’t just write anything you wish too. Your content has to be of high-quality and should highlight a credible source.
If you are trying to boost your sales team’s performance, find out what international B2B buyers are hungry for.
B2B Buyers Are Looking for a One-Stop Solution
Have you ever felt how easy it is to grab everything you need to buy from a nearby Target or Walmart? Well, it wasn’t always that easy. You’d have to go from one store to another to purchase products from electronics to groceries.
In today’s modern world, with technology trying to make our lives easier, B2B buyers also are in search of a one-stop solution. Prefer to connect with a B2B marketplace that can provide them with a wide range of products and services. That way, it saves them the time and effort. In addition, a one-stop solution also helps you build a long-term relation and trust amongst each other.
They Want You to Tag Along
Global buyers have grown smart, and they are not in search for sales reps who don’t contact you once a deal is closed. They want you to join them on the ride and experience how buyers struggle in searching for the right supplier. In addition, they want a supplier on whom they can rely on and trust. They want you to provide the ideas and suggest alterations in their marketing strategy.
Suppliers are also strongly encouraged to provide after sales support to all their international buyers. It may feel like you are their assistant, but I believe it’s worth it as they’ll give you the business you need to survive and generate a good ROI. If you are lucky and find success in building a good relationship with a buyer, you’ll have a long-term client who’ll give you a good business for many years to come. With the help of technology, this process has become quite more comfortable than it ever was.
However, one thing that all B2B marketplaces need to remember is that when they expect you to build a relation, they also trust you to maintain it. You can’t merely stop replying if they don’t give you an order for some time. Wait it out and try convincing them to buy from you again.
B2B Buyers Want You to Communicate
It’s actually pretty annoying when you buy something from a company in bulk and never hear from them. Well, that’s what your B2B buyers expect from you. They want you to stay in touch and ask for feedback every now and then. If not, even a general email regarding an offer will do in most cases. A friendly hello email can pull the trick. Communication is a crucial business aspect, so maintain it both internally and externally.
Always be Transparent with Your B2B Buyers
Never lie! Many salespersons have a habit of over exaggerating regarding their products. At the end of the day, when buyers purchase these products they never feel the same satisfaction they had expected all thanks to sales reps. Therefore, B2B buyers simply want suppliers to be transparent with what they are selling. If you can highlight the good points about a product, feel free to clarify the bad ones as well. B2B buyers also need to sell the products they buy from you. Therefore, if they aren’t fully aware of what they just bought, then they’ll face difficulties in selling them.…
Are you fed up of trying to lure global buyers to purchase your products? The truth is that almost every B2B marketplace is busy focusing on similar digital marketing techniques to capture leads. I’m not saying that digital marketing is ineffective, but if you want to edge past your competitors and increase your market share, you are going to have to alter your marketing strategy.
Our advice is to focus on video marketing and capture leads by grabbing your potential audience’s attention. Here are a few stats to support my opinion.
Having that said if you are convinced by now that videos can help you gain more leads than here are a few ways you can use this type of content.
Ways to Use Video Content
Regardless of how the stats mentioned above help you make up your mind that videos are actually useful for you, it doesn’t answer the question of how to use them. For that very reason, we are going to tell you how you can use videos to improve your returns in no time.
1. Social Media
Social platforms are currently the most crowded websites these days. In fact, around one-third of the global population has already signed up to at least one social media platform. Social media platforms are where people share their stories, thoughts, and experiences with their fellow friends, relatives and even the general public. In addition, these platforms also allow users to interact with brands and vice versa. Uploading videos are incredibly easy on these websites, as well as sharing them across profiles and networks.
Though uploading and sharing on social media platforms is considered easy, you cant only rely on that specific channel. If you are already using content in your marketing strategy, with a video added to a blog you write, that piece of content will grow in value. In addition, you can expect more people to go over it with a reduction in your bounce rate and a rise in your average user on page time. Apart from that, this tactic will also attract many international B2B buyers who are looking for high-quality content.
3. On Your Website
The first thing that every organization should have in back up with their digital marketing campaign is an excellent user-friendly website. In addition, you may use video content on that website anywhere you can. We already mentioned using it on internal blogs, apart from that you can publish it as a product tutorial, product review, or simply as a welcome note on your homepage. Believe, all these types will work.
4. External Video Platforms
Apart from using your website, content and social profiles, you can also share and upload your videos on external video platforms. The top three being YouTube, Dailymotion and Youku. You can upload your video content on these platforms to generate views. You can even put links in the description of the video to generate traffic back to your website.
Video marketing is known to be an effective way to attract global buyers to your B2B marketplace. Though other digital marketing techniques are crucial, by adding videos you can expect better a ROI and click through rate. If you are facing problems in finding buyers, use videos to make them come to you.…
The first thing every business looks to achieve is survival. Companies can survive even with a minimum amount of profit or even at the break-even point. Now that you have turned out to become a surviving entity, you should set your eyes on the real prize, maximum profit. All businesses operate to achieve maximum profit. Easy to say, but hard to pull off! If you’re planning to walk on the road to maximise your revenue, take a look at these useful tips to help you improve your business profits.
The fastest and easiest way is to increase the prices of your products. If you think you have won consumer’s hearts with your products, you can positively charge higher rates. That doesn’t mean to double it. Make slight changes that won’t affect the purchasing power of your consumers. We all know that there will always be natural inflation present in the economy, so you can always increase prices accordingly to earn more profits and bring no harm to your reputation.
2.Knockout the Competition
The revenue of an industry is distributed according to the market shares obtained by each business. A great way to boost your profits is by eliminating others from the race. As the competition decreases, you’ll find more customers coming to you regardless of your prices. However, instead of targeting the big dogs, take out the small and new ones. It’ll save you the time and efforts, but still, come up with rapid results.
3.Cut Your Underperforming Workforce
If you have too many employees, cut your costs by firing the underperforming workforce. You can hire better individuals if you need to, but never keep the ones for long who aren’t giving anything back to venture. Lower cost means higher profits.
Tired of paying too much rent? Relocate to a reasonable and cost-efficient location where the rent is lower. Now that you have to pay less, your overall cost will decrease, eventually leading to higher business profits.
5.Provide After Sales Service
You may be thinking why I would advise doing something that increases your costs. The reason is that by investing in your customer support, your regular consumers will stick to buying from you. This is a grand strategy that will maintain rising profits in the long-run. For the time being, you may see a rise in total cost of production, but it will wear off as time passes.
6.Reach out to Your Inactive Customers
Your customer data is a goldmine for your business that comes in handy at any time in the future. Whenever you’re free, dig out details of your inactive customers and reach them with e-mails, texts or phone calls. Offer them an excellent deal that convinces them to return to your list of active customers. A great way to increase sales!
7.Initiate an Effective Marketing Strategy
Advertisements and brand marketing are still the most effective ways to boost your revenue. They will cost you a penny and bring you a dollar in return. That is if you have worked out a robust marketing plan. If you think you don’t have the skills to do it, reach out and connect with one of the best b2b marketing agencies to see better outcomes. If you’re looking for more cost-effective marketing techniques, you can always use different social media channels to attract new consumers to convert.
8.Discontinue Low Performing Products
If you have products that aren’t living up to the mark, discontinue them and come up with something new and better. Keep track of all the trends and plan accordingly. Keep a highly qualified R&D department that brings innovations to improve your business. Don’t stick to one product, diversify so that other goods can cover up for the under-performing ones. That way your profits will show improvements.
These were some useful tips that’ll undoubtedly boost your profits. All the above methods indicate that you don’t have to make any substantial changes to improve your revenue. These simple tips can lead you to quicker results. You can try any, or all of them, to enhance your business’s performance. However and connect with one of the best b2b marketing agencies to experience faster results. At the end of the day, the choice is yours! Share this with others if you found it helpful. Kindly provide your feedback in the comments section below.…
There was a time when you could maintain your sales with the help of outbound marketing on TV channels. Radio and billboards. However, the time has changed, now people prefer using the internet more than watching TV. Therefore the process of outbound marketing became less effective. Today, if you are looking for ways to increase your sales, then you should surely approach inbound marketing. There are three primary inbound marketing techniques which can be used; content marketing, social media marketing, and search engine optimization.
Which One is better?
Are you still wondering why people would read a 500-1000 words article rather than watch a three-minute video before purchasing a product? It's all because of the rising competition. I do not deny the fact that TV ads generate sales, but not as much as they used to. On the other hand, content marketing is more effective because the consumer can learn much more about the product and differentiate it with competing products.
The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community
Inbound marketing is being in the right place at the right time. E.g. Facebook has 1.13 billion daily active users (Statista, 2016), this means if you start running ads on Facebook you can expect to have many visitors to your site depending on your budget. The same case is with other social networks like Instagram, Twitter, and Pinterest. You can promote your B2B marketplace on these social networks sitting at home without hiring a marketing team. It’s that simple!
81%+ of marketers found that increased traffic occurred with as little as 6 hours per week invested in social media marketing. - Social Media Examiner
If you want people to know about your B2B marketplace, then being listed with a good ranking in Google is necessary. Google accounts for over 76% of all global desktop search traffic, followed by Bing at 8%, Baidu at 7.5% and Yahoo at 7% (NetMarketShare, 2016). The process of improving your ranking is called search engine optimization (SEO). It’s all a game of keywords which are most commonly searched. With the help of a keyword, you can generate organic traffic and gain visitors which will eventually turn in to customers. Once again, all you need is a laptop and an internet connection for this technique.
Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise, and 42% of this group stating effectiveness is increasing significantly- MarketDive, 2016
A significant business objective is to lower its expenses and earn more profit. If organizations continue outbound marketing then eventually the expenses will not come down. On the other hand, inbound marketing has proven to generate sales at a much lower cost per sale. Not only that, even sales have shown an increase. It’s ultimately your choice which marketing strategy you prefer, but as time is passing by and technology is taking over everything, there will undoubtedly be a day when inbound marketing completely overlaps outbound marketing in every industry around the world.
Everything takes time! You can’t expect to boost your sales within days. Therefore, we suggest that you stick to making good long-term goals. These goals can be used as a roadmap on which you need to walk on. Instead of closing deals, focus on increasing your company’s credibility and developing trust from your potential audience.
In order to become successful in modern sales strategies, you need to put time and focus on changing your approach. Lead generation isn’t a simple cold call anymore. It involves getting to know both your customers and competitors better. Follow our useful tips to enjoy your new sales journey and get your name listed as the salesperson of the year.…
In today’s modern world, customer support is crucial in keeping your prospect happy and retaining them for the future. Now, if you are a B2C business, you wouldn’t specific customers come and go buying your products. However, when it comes to running an international B2B marketplace, you need to focus your customer support on building a long-term relationship with your prospects.
That is one critical difference between B2C and B2B customer support. However, there are more to come. Read on to find out which ones.
1.More Complex Issues
Complexity if the issues is a crucial difference between the two types of customer support. If we talk about a B2C business, you can expect problems that can be solved instantly. For example, damaged product, or merchandise return. However, this isn’t the same case for B2B companies. B2B prospects usually only contact the seller when they face a more complicated issue. For example, if you are selling software products, the customer may reach out to you due to a major malfunction.
B2B companies tend to produce long-term relationships with their potential customers. It's entirely different to how B2C companies engage with their buyers. B2C companies face many consumers and are usually involved in short conversations which reduce all chances of building any sort of relationship. On the other hand, B2B marketplaces spend extensive time and efforts in earning the B2B buyer’s trust and in getting to know them better.
When a B2B buyers contact’s the B2B portal, the representative should already have all the necessary details of the prospect in advance. However, you need to use a customer support program for such case, as this software lets you store all aspects of your clients.
3.Larger clients, more contacts
When it comes to dealing with B2C prospects, usually your representative will face one person per query. However, B2B buyers are basically businesses who may have many people approaching. Your customer support staff on some issues. Therefore, when it comes to running a B2B customer support team, you need to make sure that your representatives are trained to deal with qualified personals.
4.Customer Support an Important Part of Marketing
B2C companies don’t have to rely on customer service representatives to promote products most of the time. Usually, B2B prospect calls or join live chats to know about a particular product or place a complaint related to their product.
On the other hand, B2B prospects call up just to have all the information they can about your products and services. In such a case, your customer support team is responsible for marketing all your products and highlighting all the key features of it. I’m pretty sure you’d want a salesperson to be there at that very moment as they are experts in converting potential leads. Though that may not be possible, you can still train your customer support agents and help them become sales export. They should know when to throw their sales pitch and how to convince a lead to convert.
In today’s modern digital world, customers are considered the kings of the market. All businesses, regardless of the fact that they are B2C or B2B marketplaces, need to produce a team of competent and helpful customer service representatives.
The points mentioned above show how different your approach should be when running a B2C or B2B portal. However, at the end of the day, both types of business models need to have an operating customer support department. Or else, you may receive poor reviews and eventually lose your prospects.
In 2016, according to EU import data, out of UK’s £550 billion, £240 billion worth of exports went to nations in the EU. That’s mere, 43% of the UK’s overall exports.
Though this figure may seem pleasing to you, it has declined over the years, and the same is expected in the coming year. It’s not because of any relationship problem of UK with the EU. It’s just that over the past few years, developing nations have shown more significant growth than the developed countries. Therefore, the demand for UK exports has risen in non-EU nations.
Not only that but after going through EU export data, we’ve also seen a decline in the UK importing goods from EU nations. In 2016, it was recorded that UK imported 54% from other EU nations. This share fell from 58% in the year 2002.
There are many ways to analyze the importance of international trade between the UK and EU. However, we have focused on the three major ones.
After going through the EU export and import data, we can conclude that the UK is currently in a trade deficit situation with EU. The numbers show that the rest of the EU export £80 billion more to the UK, then what they import from them.
UK exported goods and services valued at £240 billion to other EU nations. On the other hand, the nations of the EU shipped £320 billion to the UK.
Even though less of our exports are presently going to other EU nations, these fares are still similarly as essential to UK’s economy.
The £240 billion worth of exports of products and ventures to other EU nations were worth around 12% of the estimation of the British economy in 2016. It's been at around 12-15% over the previous decade.
Exports from whatever is left of the EU to the British economy were worth around 3-4% of the measure of the rest of the EU's economy in 2015. The correct number relies upon whether you utilize the £390 billion from EU statistics or £300 billion figure from UK’s data.
It's been guaranteed in the past that the UK is the EU's biggest single export market for products.
This used to be the situation on the off chance that you regarded the UK as though it were not in the EU and spotlight on EU exports to non-EU nations. In the most recent year, it has changed with the goal that the USA is presently marginally ahead. Utilizing the most recent figures for 2016, 16% of EU products sent out went to the UK, contrasted with 17% heading off to the USA.
In case you're checking EU nations too then Germany gets the most significant measure of products exported from other EU nations.
After going through all these stats, we can conclude that regardless of the shift in the percentage of exports and imports, the UK and EU countries have always had positive trade relations. Even though the rate has witnessed a decline, we can’t blame any nation as it’s due to the growth of developing counties all around the world. If we look closely, we’ll even see the figures increasing.
In addition to that, in the coming years, I predict that the trade ratio between the two parties will become better as the economic growth of countries that come under the developing category stabilize.…
Trade marketing is growing in value and effectiveness as more and more startups are entering the market. If we go a few years back, trade marketers would be considered wholesalers trying to sell their products. However, it’s much more than that. In fact, you may even be doing it right now, but with complete research, planning, and knowledge, you are prone to make a mistake any time soon. Today, I’ll provide you with a brief background of what trade marketing is and how your worldwide B2B marketplace can benefit from it.
To be precise, trade marketing is a form of our modern day B2B marketing. It’s basically the skill to promote or advertise a brand or product targeting other businesses, and not consumers. The primary objective of this marketing campaign is to target those companies that follow the B2B model. That means they are a B2B marketplace working on selling products to other businesses as well.
There are various reasons why a B2B digital marketing agency would use trade marketing strategies to promote their products.
Trade marketing has done wonders for many worldwide B2B marketplaces by generating high-quality leads and brand awareness. However, various trade marketing strategies come under trade marketing. You need to choose the one that suits your market niche and requirements.
Trade shows are critical in building new relationships with potential customers for your products. In addition, you can feature at a trade show to show your wholesalers, retailers, and consumers what your products are. Not only will this environment help your product earn a reputation, but it’s also an ideal strategy for brand awareness.
We all love the special treatment, don’t we? If we do, then that’s what you should also be doing with your potential clients to encourage them to rebuy your products. As a B2B marketplace, you need to make sure all your stakeholders are pleased by your efforts. The best way is to create exclusive offers that promote your products and brand.
Paid ads have always worked for the majority of B2B marketplaces. If you haven’t found success in running ads on Google, Facebook, various sites, and magazines, I’m afraid you may be making a mistake in creating your ad copy.
While going for trade marketing, your ultimate goal should always be to build relationships with your potential clients. With the help of shared objectives, businesses can work together to beat their competitors and capture the market share. If you all want the same thing, it’s a great sign, as you’ll have a reason to team up.
To be honest, a marketing campaign is only useful if there is a strong brand behind it. If you can't succeed in smart branding, your marketing efforts will be pointless. Your B2B digital marketing agency should first focus on your branding then move towards running trade marketing campaigns.
Trade marketing can put your international B2B marketplace in a win-win position. However, you need to first focus on creating a good brand that has the potential to stand up against the market leaders. After that, you can consult a B2B digital marketing agency to kick-start your trade marketing campaign for your international B2B marketplace.…
SEO experts who have been running marketing strategies to rank their pages for years have become too entrenched to experience the benefits of local SEO and apply the change in their work. Local SEO is a gift from Google to all B2B marketplaces that can help them become dominant in their operational areas. However, you need to improve the location of your business for this strategy to work
If your business is located at a place with barely any proper roads, no place to park a car, or a proper waiting area, you can’t expect people to say good about you.
Businesses that focus on targeting local customers can use the power of the digital world to grow and become successful. For example, every other neighborhood has a famous ice-cream shop where we go since childhood days. Our reviews and gossips about their products and taste helped it gain popularity. However, if that shop wasn’t located at a nice place, we wouldn’t have visited it in the first place.
The same approach can be utilized in the form of requesting reviews and tags on social networks and search engines. Now you can even post your review on Google Maps for places you visit. These reviews play a vital role in increasing the popularity and credibility of a business. Find out how your location can leverage with a good local SEO or social media marketing strategy.
All business owners dream of becoming a multinational. However, before hitting the international market, you need to become dominant locally.
Local SEO, without any doubt, is an effective strategy to capture market share of your local market. However, that doesn’t mean you should stop focusing on traditional SEO tactics. A perfect blend of both strategies can help you become a recognized and dominate business. If you believe your current location isn’t attracting potential consumers, switch now and work on leveraging your new whereabouts. Invest in creating an effective SEO marketing plan and move closer towards your business objective of becoming a multinational in the future.…