Latest Articles
PPC Landing Page Goals for B2B Lead Generation in 2019
What is the one primary purpose of every B2B PPC landing page? It’s pretty apparent, “conversion”!
A lot of money is invested in running PPC campaigns. However, your investment will go to waste if that specific landing pa...
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Gamified Assessments 2019: Take Your Recruitment Process to The Next Level!
If I ask you what changes have you made in your recruitment process over the past few years, what would you say? Probably, you are only going to mention the assessment test that you’ve added or a panel interview to check the candidate’...
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High Bounce Rate? Let’s Fix It!
Have you observed that your bounce rate is high? Well, you aren’t alone on this one!
High bounce rate can result in a significant drop in the number of email signups, search traffic and especially conversion. That apparently means if...
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4 Underrated Social Media Platforms to Leverage Your Online B2B Marketplace
Is your business website live? Have you tried every SEO technique there is to rank your web pages? Well, if you still think that your online presence isn’t strong...
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How to Avoid Common B2B Marketing Errors that May Cost you a Fortune
I’m pretty sure by now you’ve heard numerous times that having a website is a crucial element in achieving business growth. However, there is a lot more to it than just introducing an online B2B platform for your business.
In o...
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3 Crucial Online Marketing Tools Every Startup Should Have In 2019
Starting a new business is one of the toughest things. However, making that new business a success, in the long run, is even a more significant challenge.
A significant number of startups usually close down due to failure. However, the one...
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Effective SEO Tips to Increase Your B2B Sales
In today’s modern B2B business environment, you can’t even imagine ignoring B2B digital marketing tec...
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Cheapest-to-Most-Expensive Marketing Techniques for a B2B Trade Show
As a B2B marketer, I’m pretty sure that you know the importance of showing up at a B2B trade show. Such events are considered ideal to meet your potential clients all in one place. Therefore, adding trade shows in your Read more
B2B Leads Generation on a Show-String Budget
B2B leads generation is crucial for any business. If your company is generating a continuous stream of leads, then you’ll have the element of choice to select whichever client you’d like to approach first. However, if th...
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