Latest Articles
Tips to Counter Unique B2B Digital Marketing Challenges
When we talk about business-to-business (B2B) marketing, anyone who has been working in this modern environment is aware of the fact that it comes it specific challenges.
Unlike marketing directly to the final consumer of a product, in B2B...
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Five Creative Ways to Amplify Your Web Traffic
Low traffic is a common problem many B2B marketing experts face in the modern business environment. When people suggest that having a website for your business is essential, it doesn’t mean that your site will manage itself. I...
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Reporting Basics - Test
GGD
Daily Organic = 178 (Analytics > acquisition > source/medium – keeping record of google sessions and bounce rate)
Bounce Rate 18.54%
Stores Ranking - 5 /44 (store sheet from chat, checking eac...
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Why B2B Sales And Marketing Should Align
It is a known fact that one cannot target if the aim is off. In B2B companies the major reason for incorrect aiming is misaligning of B2B marketing and business development teams. The alignment of both sides is very crucial for targeting the audie...
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Offline B2B Marketing Strategies that you need to Generate Leads
With technological development taking over many business operations, many B2B marketers have decided to carry out their promotional activity online. However, one drawback of using online B2B marketing techniques...
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B2B Marketers Need To Shed Linear Sales And Fast
The linear sales have been a specialty of best b2b marketing agencies since ages but the time has changed now. The b2b marketing has now entered the realm of digital marketing. But to understand the change, it is essential to understand what has b...
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Why Instagram is the Next Big Thing
When we see Instagram’s logo on our phone, all we think about is stories, holiday snaps, memes, quotes and small clips. However, with over 100 million users, you can’t deny the fact that many of them are your potential clients, employe...
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B2C, B2B, or Both?
One of the most crucial decisions you have to make during the launching or planning of a business or product is whether you’ll be targeting only final consumers (B2C) or other businesses (B2B). By finalizing on one, not only will this affect...
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Factors That Can Improve The State Of B2B Buying
Digital marketing is gaining superiority over traditional marketing among B2B marketing companies. Most companies are now tilted towards the online forums, and it is indeed a smart choice because that is the future of marketing. B2B buyers are als...
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