How Small Businesses in China Can Grow With WeChat Marketing
It's been decades since China has established its name as a fast-growing commercial sector. Worldwide recognition enabled many entrepreneurs and marketers to seek China for entering in industrial competition and generate significant revenues.
Deeper Insights into Setting up Small Businesses
Small business trends in China are not traditional. The nation evolved when the Chinese market witnessed positive response from satisfied consumers and potential shareholders. The country itself created its value in a broader niche by addressing national and economic issues. Majority of the business from the international market started taking an interest in the local market.
Ever wondered why small businesses are also taking an interest in the Chinese market when they still have many options to grow out of this zone? China is composed of a diverse economy that keeps itself linked with changing trends, needs, and perceptions for every sector. Large businesses are already making huge profits by engaging Chinese nationals. Small businesses are no lesser in the competition and making their way to grow successfully beyond boundaries.
More than five million SMEs in China represent approximately 10% of the growth each year, whereas only in 2019, 38 million small businesses engaged large consumer market. Amazingly, the record shows the potential of China and how its economic opportunities influence national and international entrepreneurs and marketers.
Prominent Marketing Mediums Transforming Chinese Corporate Sector
A major debate is often carried on examining primary marketing mediums opted by small businesses. China B2B trade sites consider a next-level marketing strategy for bringing traffic to the company and engaging consumers effectively. Our mainstream social media platforms like Facebook, Twitter, and YouTube etc. are restricted in the region.
The locals have access to other web applications that are sophisticated and powerful among them. Research shows that China's leading commercial sector is dependent on social media platforms that are easily accessible by their locals, including WeChat, Weibo, Youku, Little Red Book, and Douyin. Don't ever consider these platforms typical or underrated – social media platforms in China tend to engage huge target audience along with creating brand awareness concerning brand objectives and market reach.
WeChat – The Game Changer
Recently, the hype of WeChat was both socially and professionally investigated. It has become a chance for new business entrants to understand the dynamics and integrate the platform in their marketing plan.
WeChat was launched in 2011, comprising of socializing features and ultimately became a leading social media application in recent years. Statistics proved that WeChat has penetrated in the Chinese market successfully. Seven hundred million population is actively using the app in their daily routine.
This is not the only fact about WeChat; its majority of the features are similar to our most prominent globally used social media platforms. There are many critical aspects of WeChat that might still be unclear to most of the small business marketers today – let's explore it more in-depth.
WeChat’s Leading Features to Boost Your Marketing Goals
The curiosity of business enthusiasts is addressed here because WeChat marketing is something that is both profitable and efficient for business purpose. Brand awareness is critical for most of the entrepreneurs and also customer engagement as well.
WeChat is a useful marketing medium, which becomes a handful tool for creating brand awareness and developing business relationships with Chinese-speaking stakeholders. It also enables the business to approach massive reach because WeChat is not limited to China but also has a higher penetration in the U.S. and U.K.
It also supports nearly 20 languages, which is again a plus point for small businesses to overgrow in the competitive marketplace. Its interactive features are ultimately an advantage to the companies to connect with multiple brands and customers at a time.
For instance, try Shake function – it immediately connects offline businesses with nearby mobile users. Why not explore more options to satisfy business needs? WeChat provides customizable QR code to companies in China. It can be used in different marketing channels including brochures, B2B trade sites etc. In this way, customers can remain engaged with the brand and updated with significant announcements.
Marketing is always a hectic job for brands and organizations. Understanding and hands-on experience in specific tools and technologies are essential for gradual growth. Small businesses must appreciate WeChat for optimizing marketing solutions for creating brand awareness and customer engagement.